![The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy] | Curation Revolution | Scoop.it](http://img.scoop.it/Jcw6iWavEdeddcS4gVPCjzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.
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May 18, 2011
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Scooped by Martin (Marty) Smith onto Curation Revolution |
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Martin (Marty) Smith's insight:
Best Social Media or TV Ads
The problem with this list is it elevates the visual aspects of social media. I think the most converting social media is some customer service innovation by Zappos or someone similar that we will never know about.
The elevation of the visual, while cool and fun, reinforces the wrong side of social media. Yes SMM has a fun side, but it is very serious business and that is where the money is being made.
Treating social media like a one sided visual "campaign" reinforces dangerous stereotypes that have CFOs and CEOs doubtful about the real ROI of social media marketing.
As much as eye candy is fun and sells blog views the real benefits of social media are boring old LINE management benefits. I realize "Boring Old Line Management Benefits" isn't a headline that gets many views, but let's be careful about what we hype as "best" least we reinforce stereotypes we are working hard to throw off.
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Robin Good: The new Storify news curation tool is now available for the iPad, bringing the ease of drag and drop to the curation world.
"Founded in 2009, this seven person company has done a remarkable job surviving the market and being one of the major players in the world of content curation.
[Storify has been adopted by] 22 out of top 25 news sites in the United States...
Just like Twitter has their trending topics, Storify’s service allows people to keep track of the relevant social media trending topics. Users are able to tell their own story about these major events (like Whitney Houston or Greece’s economic downfall or even Madonna’s Super Bowl halftime performance), and embed them on their own website.
Be your own crowd-sourced storyteller, by dragging in tweets, status updates, photos, and videos from a variety of social networks in order to help you create a better story and telling experience."
(Source: http://bub.blicio.us/storify-launches-free-ipad-app-to-help-content-curation-on-the-go/)
Check out this video interview shot yesterday with the Storify team demonstrating the new app: http://youtu.be/u-Ua4LIbzMY
The Storify app is free to download right from the iTunes store: http://itunes.apple.com/us/app/storify/id488223180?ls=1&mt=8
Find out more: http://storify.com/storify/storify-for-the-ipad-is-here Via Robin Good, Giuseppe Mauriello, Anise Smith, ABroaderView Delete the scoop?
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Thank you to Marty Smith for this great find. Top 10 social media marketing campaigns in history. I agree with the author that #1 and #10 are controversial, but they both got me to join.
1. The Blair Witch Project
2. Blendtec: Will It Blend
3. Old Spice: “Smell Like a Man, Man”
4. Burger King: “Subservient Chicken”
5. Pepsi Refresh
6. VW: Fun Theory
7. Office Max: “Elf Yourself”
8. Evian: “Roller Babies”
9. Ikea: “Facebook Showroom”
10. Hotmail
Ken's Key Takeaway
From text:
What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements
HumorCompetitionCurioisityRead more at http://www.jeffbullas.com/2010/08/31/the-10-best-social-media-campaigns/#L4cZtwttdWOuo3Tl.99