![The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy] | Curation Revolution | Scoop.it](http://img.scoop.it/Jcw6iWavEdeddcS4gVPCjzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by Martin (Marty) Smith onto Curation Revolution |
Scoop.it!
Martin (Marty) Smith's insight:
Best Social Media or TV Ads
The problem with this list is it elevates the visual aspects of social media. I think the most converting social media is some customer service innovation by Zappos or someone similar that we will never know about.
The elevation of the visual, while cool and fun, reinforces the wrong side of social media. Yes SMM has a fun side, but it is very serious business and that is where the money is being made.
Treating social media like a one sided visual "campaign" reinforces dangerous stereotypes that have CFOs and CEOs doubtful about the real ROI of social media marketing.
As much as eye candy is fun and sells blog views the real benefits of social media are boring old LINE management benefits. I realize "Boring Old Line Management Benefits" isn't a headline that gets many views, but let's be careful about what we hype as "best" least we reinforce stereotypes we are working hard to throw off.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
Monday 5.13 = Last Day to Vote Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Help Cure Cancer by telling a story in 5 Pins or less. Enter King or Queen of Pinterest Contest. Are You The Queen of Pinterest? This contest is about recognizing power Pinterest pinners who happen to be women. How To Enter 1. Follow Pinterest/ScentTrail 2. I will add you to the board. 3. Pin 5 pins before 2.13. 4. Select 10 finalists. Community vote determines Queen of Pinterest. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
If you are curious of why Facebook bought Instagram for so much money or why Pinterest is worth so much money... the answer is our societies shift to attraction to photos is the age of information over-load. Also, we have been hard-wired to visual communication since our cave-man days. Here are 13 great examples of how and why adding strategic photos to social media can help your marketing. Ken Morrison Social media photos: how to expand your social media presence with photos that attract and engage readers. Via Ken Morrison 
Ken Morrison's comment,
June 19, 2012 1:25 AM
Thank you for the rescoop. I am happy that I found your site. I am sure that I will return!
Ken Morrison's comment,
June 23, 2012 12:32 AM
Thank you for the rescoop. It looks like you have a great site here.
Ken Morrison Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.
Via janlgordon, Chris D Allen, Martin (Marty) Smith Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Martin (Marty) is using Pinterest, an online pinboard to collect and share what inspires you.
Martin (Marty) Smith's insight:
Each time someone followed me on Pinterest their boards were fun and educational. The problem was it was taking too long to find great pinners, so I did what I always do. I gamified following ScentTrial on Pinterest with 3 contests: Legal BS: I'm doing this contest not some huge company, so terms and conditions are have fun and don't sue (lol). 2. I add you to the appropriate board. 3. You tell a story in 5 pins or less by 2.13.13. 5. Crown Kings, Queens and Best Businesses of Pinterest Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
![Holy FIPT Batman 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC] | Curation Revolution | Scoop.it](http://img.scoop.it/QpNyZcDtat4YeQoAXThTuzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Facebook, Twitter, Instagram, Pinterest – 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC] 
Martin (Marty) Smith's curator insight,
December 26, 2012 11:12 PM
FIPT or Facebook, Instagram, Pinterest and Twitter have put up some amazing numbers this last year proving SMM is here to stay and here for real. Debate the ROI at your company's marketing peril. Social Media Marketing The Most Valuable ROI Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Pinterest does not believe it infringes on copyright law and is protected under the Digital Millennium Copyright Act *** Good if there is anything I hate worse than being sued into oblivion I don't know what it is :). Marty Via Therese Torris Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Thank you to Marty Smith for this great find. Top 10 social media marketing campaigns in history. I agree with the author that #1 and #10 are controversial, but they both got me to join.
1. The Blair Witch Project
2. Blendtec: Will It Blend
3. Old Spice: “Smell Like a Man, Man”
4. Burger King: “Subservient Chicken”
5. Pepsi Refresh
6. VW: Fun Theory
7. Office Max: “Elf Yourself”
8. Evian: “Roller Babies”
9. Ikea: “Facebook Showroom”
10. Hotmail
Ken's Key Takeaway
From text:
What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements
HumorCompetitionCurioisityRead more at http://www.jeffbullas.com/2010/08/31/the-10-best-social-media-campaigns/#L4cZtwttdWOuo3Tl.99