![The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy] | Curation Revolution | Scoop.it](http://img.scoop.it/Jcw6iWavEdeddcS4gVPCjzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.
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Scooped by Martin (Marty) Smith onto Curation Revolution |
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Martin (Marty) Smith's insight:
Best Social Media or TV Ads
The problem with this list is it elevates the visual aspects of social media. I think the most converting social media is some customer service innovation by Zappos or someone similar that we will never know about.
The elevation of the visual, while cool and fun, reinforces the wrong side of social media. Yes SMM has a fun side, but it is very serious business and that is where the money is being made.
Treating social media like a one sided visual "campaign" reinforces dangerous stereotypes that have CFOs and CEOs doubtful about the real ROI of social media marketing.
As much as eye candy is fun and sells blog views the real benefits of social media are boring old LINE management benefits. I realize "Boring Old Line Management Benefits" isn't a headline that gets many views, but let's be careful about what we hype as "best" least we reinforce stereotypes we are working hard to throw off.
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**** Been there done all of this. Marty
Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”
Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:
“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”
Read more: http://bit.ly/HYPJHs Via Martin Gysler, Khaled El Ahmad Delete the scoop?
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This is massivley COOL and TY again to Shirley Williams!!
Two weeks ago today, Google released “Ripples” for Google+ and most of the world went on with their daily activities. Personally I thought it was just another one of those features that was interesting but nothing I could really use. That was until this Whiteboard+ video which I filmed with Rand. Both Rand and I were blown away at the amount of data a Ripple gives you and what you can do with it.
What is a Ripple
The definition of a “ripple effect” is: a spreading effect or series of consequences caused by a single action or event. When it comes to Google+ a Ripple is an interactive diagram that shows how a Google+ post spreads as it’s shared by users. You can find the Ripple of any public post using the dropdown to the right of the post... Via Martin Gysler, Shirley Williams (XeeMe.com/ShirleyWilliams) 
Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment,
November 12, 2011 7:09 AM
Thank you for your posts
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From
wpmu.org
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December 1, 2011 7:30 AM
I’m on a FeedBurner roll at the moment. Yesterday I showed you how you can tweet out new posts using FeedBurner. And today I thought it would be good to run through all of the useful settings that FeedBurner has to offer. If you’re not a FeedBurner user (hint: you really should be), I’m afraid that the majority of this article is not for you.
It took me rather a long time to realize that there is a lot more to FeedBurner than meets the eye. I would typically register a blog with the service and move on with my day. But it’s worth spending a few minutes on your options.
Via Martin Gysler Delete the scoop?
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Thank you to Marty Smith for this great find. Top 10 social media marketing campaigns in history. I agree with the author that #1 and #10 are controversial, but they both got me to join.
1. The Blair Witch Project
2. Blendtec: Will It Blend
3. Old Spice: “Smell Like a Man, Man”
4. Burger King: “Subservient Chicken”
5. Pepsi Refresh
6. VW: Fun Theory
7. Office Max: “Elf Yourself”
8. Evian: “Roller Babies”
9. Ikea: “Facebook Showroom”
10. Hotmail
Ken's Key Takeaway
From text:
What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements
HumorCompetitionCurioisityRead more at http://www.jeffbullas.com/2010/08/31/the-10-best-social-media-campaigns/#L4cZtwttdWOuo3Tl.99