Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.
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Amazon Prime is brilliant online tribal or "club" marketing with great "stealable" lessons for small to medium sized online retailers (SMBs) such as:
* Importance of "movement" marketing.
* Create CLUBS.
* Empower advocates.
* Ask for help.
* Be social, mobile and unique.
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