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The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy]

The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy] | Curation Revolution | Scoop.it
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.
Martin (Marty) Smith's insight:

Best Social Media or TV Ads
The problem with this list is it elevates the visual aspects of social media. I think the most converting social media is some customer service innovation by Zappos or someone similar that we will never know about. 

The elevation of the visual, while cool and fun, reinforces the wrong side of social media. Yes SMM has a fun side, but it is very serious business and that is where the money is being made. 

Treating social media like a one sided visual "campaign" reinforces dangerous stereotypes that have CFOs and CEOs doubtful about the real ROI of social media marketing.

As much as eye candy is fun and sells blog views the real benefits of social media are boring old LINE management benefits. I realize "Boring Old Line Management Benefits" isn't a headline that gets many views, but let's be careful about what we hype as "best" least we reinforce stereotypes we are working hard to throw off.  

 

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Ken Morrison's curator insight, January 13, 2013 11:55 PM

Thank you to Marty Smith for this great find. Top 10 social media marketing campaigns in history.  I agree with the author that #1 and #10 are controversial, but they both got me to join.

 

1. The Blair Witch Project

2. Blendtec: Will It Blend

3.  Old Spice: “Smell Like a Man, Man”

4. Burger King: “Subservient Chicken”

5. Pepsi Refresh

6.  VW: Fun Theory

7. Office Max: “Elf Yourself”

8.  Evian: “Roller Babies”

9. Ikea: “Facebook Showroom”

10. Hotmail

Ken's Key Takeaway 

From text:

What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements

HumorCompetitionCurioisity


Read more at http://www.jeffbullas.com/2010/08/31/the-10-best-social-media-campaigns/#L4cZtwttdWOuo3Tl.99

Ken Morrison's comment, January 14, 2013 9:01 AM
Hi Marty. I agree with your insight. Along the lines of your thinking,.I enjoyed the "Elf Yourself" campaign but I did not remember that Office Max created it. I am sure that people got promotions out of that campaign, but I am not certain that it was a good long-term management benefits.
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Content Marketers Beware - Rise of the Hackers Impacts You Too Now! via @sengineland

Content Marketers Beware - Rise of the Hackers Impacts You Too Now! via @sengineland | Curation Revolution | Scoop.it

Marty Note 
As a content curator and publisher I've had content we wrote copied and brazenly stolen. Google's latest algorithm changes seem to be reducing whole cloth copying, but another and potentially more dangerous dragon is rising - the content hack.

It is possible to do all kinds of bad things to your content as this Search Engine Land post shares. This highly recommended post doesn't only share scary stories and examples of content hacks. The post also shares a great set of tools to help publishers ward off what may be inevitable - someone hacking their content.  

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malek's curator insight, February 10, 11:06 AM

Scary, the hacked content algorithm is not working?   hacked content is still showing up in the search results. 

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Ecommerce & Content - Win Hearts, Minds & Loyalty & Curagami Customer Hunt

Ecommerce & Content - Win Hearts, Minds & Loyalty & Curagami Customer Hunt | Curation Revolution | Scoop.it

Ecommerce & Content Win Hearts Minds Loyalty
How can your website cut through the impossible clutter of today's ultra-competitive online world? How can you find the right development partner to achieve your online goals?

This Curagami post shares how to find a vendor capable of helping your e-commerce website win along with our current Curagami Customer Hunt.


 

http://www.curagami.com/ecommerce-content-marketing-hearts-minds-loyalty/?v=7516fd43adaa

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Content Marketing Battle UGC vs Landing Pages - Curagami

Content Marketing Battle UGC vs Landing Pages - Curagami | Curation Revolution | Scoop.it
Content Marketing Battle UGC vs Landing Pages shares the battle with User Generated Content platforms and landing pages. We favor hybrid content marketing.
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Martin (Marty) Smith's comment, January 21, 5:03 PM
Thanks John. Marty
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Escaping West Texas & Why I love Durham, NC

After being trapped, along with hundreds of others, of rthree days in the nice but desolute Van Horn, Texas stuck between the New Mexico mountins behind and ...
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7 SEO Tips & Trends For 2016 You Need To Know - Curagami

7 SEO Tips & Trends For 2016 You Need To Know - Curagami | Curation Revolution | Scoop.it

7 SEO Tips and Trends
Appreciate @Os Ishmael sharing Anne Carton's great 7 SEO Trends for 2016 Post today. Anne's post was so good we linked it from the Curagami post it inspired. Our 7 SEO Trends / Tips for 2016:

* Great Content Creates Community (despite Content Shock) 

* Mobile and Smartphones Are Changing Everything

* Video RULES

* Community Is KEY

* Community Shock Is Coming

* Empower Ambassadors, Understand Proxy Marketing

* Fresh and NOW Beat Stale and THEN

Be sure to add your SEO tips for 2016 and we will mash them into this post with a link back and our thanks.


http://www.curagami.com/7-seo-tips-for-2016/?v=7516fd43adaa

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