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The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy]

The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy] | Curation Revolution |
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.
Martin (Marty) Smith's insight:

Best Social Media or TV Ads
The problem with this list is it elevates the visual aspects of social media. I think the most converting social media is some customer service innovation by Zappos or someone similar that we will never know about. 

The elevation of the visual, while cool and fun, reinforces the wrong side of social media. Yes SMM has a fun side, but it is very serious business and that is where the money is being made. 

Treating social media like a one sided visual "campaign" reinforces dangerous stereotypes that have CFOs and CEOs doubtful about the real ROI of social media marketing.

As much as eye candy is fun and sells blog views the real benefits of social media are boring old LINE management benefits. I realize "Boring Old Line Management Benefits" isn't a headline that gets many views, but let's be careful about what we hype as "best" least we reinforce stereotypes we are working hard to throw off.  


Ken Morrison's curator insight, January 13, 2013 11:55 PM

Thank you to Marty Smith for this great find. Top 10 social media marketing campaigns in history.  I agree with the author that #1 and #10 are controversial, but they both got me to join.


1. The Blair Witch Project

2. Blendtec: Will It Blend

3.  Old Spice: “Smell Like a Man, Man”

4. Burger King: “Subservient Chicken”

5. Pepsi Refresh

6.  VW: Fun Theory

7. Office Max: “Elf Yourself”

8.  Evian: “Roller Babies”

9. Ikea: “Facebook Showroom”

10. Hotmail

Ken's Key Takeaway 

From text:

What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements



Ken Morrison's comment, January 14, 2013 9:01 AM
Hi Marty. I agree with your insight. Along the lines of your thinking,.I enjoyed the "Elf Yourself" campaign but I did not remember that Office Max created it. I am sure that people got promotions out of that campaign, but I am not certain that it was a good long-term management benefits.
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Social Media After Death of Vine - Curagami

Social Media After Death of Vine - Curagami | Curation Revolution |

Social Media - Embrace The Suck
Turns out marketing and war have a lot in common as this Curagami post shares. Twitter is reeling in pain and social media marketing is entering the BIG SHAKEOUT period. 

Don't question, judge or cry too much. Grab you Vines, put them on YouTube and (or the best of 'em anyway) and move on. Remember nobody knows nothing and watch your ego and hubris enough to keep betting without the false belief you've found any lasting truth or repeatable pattern. 

Life after Vine's death and the Big Shakeout is going to, as the Marines say, embrace the suck. Find out why on Curagami: 

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Content Marketing - Five Lessons From HBO's Westworld - Curagami

Content Marketing - Five Lessons From HBO's Westworld - Curagami | Curation Revolution |

5 Content Marketing Tips from Westworld

HBO's Westworld is sure to be another Game of Thrones runaway success. The show is amazing and full of tips for web developers and marketing teams including:

  • Tease don't Bore
  • Create Another Loop
  • Beauty is half the Battle
  • Keep moving and believe
  • Show don't TELL

We've included examples of each tip too such as REI for show don't tell and for tease don't bore. 

Martin (Marty) Smith's insight:

Love HBO's Westworld and it got us thinking about online content in new ways.