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The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy]

The 10 "Best" Social Media Campaigns? Marty Says Maybe [eye candy] | Curation Revolution | Scoop.it
Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.
Martin (Marty) Smith's insight:

Best Social Media or TV Ads
The problem with this list is it elevates the visual aspects of social media. I think the most converting social media is some customer service innovation by Zappos or someone similar that we will never know about. 

The elevation of the visual, while cool and fun, reinforces the wrong side of social media. Yes SMM has a fun side, but it is very serious business and that is where the money is being made. 

Treating social media like a one sided visual "campaign" reinforces dangerous stereotypes that have CFOs and CEOs doubtful about the real ROI of social media marketing.

As much as eye candy is fun and sells blog views the real benefits of social media are boring old LINE management benefits. I realize "Boring Old Line Management Benefits" isn't a headline that gets many views, but let's be careful about what we hype as "best" least we reinforce stereotypes we are working hard to throw off.  

 

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Ken Morrison's curator insight, January 13, 2013 11:55 PM

Thank you to Marty Smith for this great find. Top 10 social media marketing campaigns in history.  I agree with the author that #1 and #10 are controversial, but they both got me to join.

 

1. The Blair Witch Project

2. Blendtec: Will It Blend

3.  Old Spice: “Smell Like a Man, Man”

4. Burger King: “Subservient Chicken”

5. Pepsi Refresh

6.  VW: Fun Theory

7. Office Max: “Elf Yourself”

8.  Evian: “Roller Babies”

9. Ikea: “Facebook Showroom”

10. Hotmail

Ken's Key Takeaway 

From text:

What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements

HumorCompetitionCurioisity


Read more at http://www.jeffbullas.com/2010/08/31/the-10-best-social-media-campaigns/#L4cZtwttdWOuo3Tl.99

Ken Morrison's comment, January 14, 2013 9:01 AM
Hi Marty. I agree with your insight. Along the lines of your thinking,.I enjoyed the "Elf Yourself" campaign but I did not remember that Office Max created it. I am sure that people got promotions out of that campaign, but I am not certain that it was a good long-term management benefits.
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Web Marketing Lessons From Favela Painting TED talk by Haas & Hahn

Web Marketing Lessons From Favela Painting TED talk by Haas & Hahn | Curation Revolution | Scoop.it

Lessons From Favela Painting
Artists Jeroen Koolhaas and Dre Urhahn create community art by painting entire neighborhoods, and involving those who live there. Lessons include:

* Live Where You Work.
* Make sketches and models, SHARE THEM.
* Include everyone.
* If your idea is ridiculously big Easier to get people to go along.

* Let projects grow organically.

* Create feedback loops like BBQ.

* When in doubt crowdfund.


Elements of this TED Talk speak to issues brought up by Joy Ito in his TED Talk - Become A Nowist (http://www.ted.com/talks/joi_ito_want_to_innovate_become_a_now_ist?language=en ).

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How Headphones, Miles Davis & Friends Saved My Live

How Headphones, Miles Davis & Friends Saved My Live | Curation Revolution | Scoop.it

Cans For Christmas
This link is to a true story about how headphones, a friend's amazing product that makes headphones sound insanely great (Black Dragon audio cable) and Miles Davis saved my life. Is your product saving anyone's life?

Are you THINKING in terms of how your product helps change the world?

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Top 10 BI Trends 2015 - @Curagami Riffing @Tableau

Top 10 BI Trends 2015 - @Curagami Riffing @Tableau | Curation Revolution | Scoop.it

 Riffing Tableau
I have great respect for Tableau Software. Solid team producing cool tools and the content needed to sell them. Their analysis of 2015 BI trends was so good I’m using it as a template to riff and add my thoughts.

Top 10 BI Trends 2015
1. Death of Gate Keepers.
2. Social Arbitrage Creates Competitive Advantage. !!!
3. Analysis Not JUST For Analysts Anymore.
4. Rise of the Sustainable Online Community (our #1).
5. Everything Integrates (BELIEVE).
6. Cloud Things is REAL.
7. Near Real Time DOMINATES.
8. Data & Journalism Finish MERGING.
9. Mobile Matures. !!!
10. Smart Analytics Begin.

http://www.curagami.com/featured/top-10-bi-trends-2015/
Team Curagami riffed the first 5 today and will finish up tomorrow. So much great content we had to STOP and think about it again tomorrow or melt down (lol).

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Content Marketing's Soul: Twitter's Founder Gives Content Marketers Best Advice Ever w/ Thanks To @CendrineMedia

Content Marketing's Soul: Twitter's Founder Gives Content Marketers Best Advice Ever w/ Thanks To @CendrineMedia | Curation Revolution | Scoop.it

Content marketers tend to attack the work like kids at a sundae bar – scooping up as many toppings as they can to have the most or best creation. Avoid the ice cream sundae syndrome with these steps inspired by Twitter’s founder.

Marty Note
Thanks to my friend and uber-curator Cendrine Marrouat I found this excellent Content Marketing Institute post about the nature of content marketing revealed by startup master Ev Williams.

I agree the Ev Williams quote is an important piece of startup Zen, but find the post's laboring application to content marketing strained. I do agree we content / Internet markets have the shinny lure syndrome.

We (marketers) are like hungry trout clustered together in a fast moving stream darting out for the next new bait an action made all the more frenzied by its proximity to the judging chorus of other trout. Truth is rarely so shinny, easy to digest and so hard to throw off.

Truth is listening + learning + bold risk taking = success. Listening to customers has never been easier or done do badly. Listening thanks to our mobile / social / connected world is EASY to do and remains hard to BELIEVE.

Listening must be matched with learning. Learning too has never been easier or harder to believe. We SEE the patterns, hear the customer and yet we do not SEE or understand. As good as the post is it also provides an example into our greatest problem.

Content marketing is flawed. Content marketing speaks too much ans listens too little. Content Marketing hasn't received Mark Schaefer's Content Shock memo (http://www.businessesgrow.com/2014/01/06/content-shock/ ).

We marketers can't get there (sustainable online community) from here (content marketing). The challenge in creating an "institute" is the isolation and over emphasis such emphasis creates.

Agree Easier Than We Think
The beautiful thread the CMI post picks up from Ev Williams quote is business and life isn't as HARD as we imagine or think. Find a human desire, preferably one that has been around a long time, and use modern technology to make it easy and cool such as:

Need A Ride - Uber
Want to buy online instead of going to the mall - Amazon

Don't want to wait for your car in the cold - FlashValet
Social connection without computers - Android & iPhone
Social Connection - Facebook, Twitter GPlus

I would modify Ev's statement a tad:

Find a human desire and use modern MOBILE technology to make it easy and cool.

Williams "technology" was heavily weighted toward mobile, but at Curagami we see an increasing trend - cool isn't cool without some mobile aspect. Mobile First is becoming a more important statement than it original UI intent. If you are creating ANYTHING new it better play amazing on a smartphone or life will be harder.

Recently I purchased a wireless speaker from Amazon. The speaker is cool and I like having good sound when I travel. The speaker is controlled by an app on my phone.


Here's the killer thing to understand - the app DOESN'T DO ANYTHING that buttons on the speaker don't do better, but the app does NOTHING in a very cool way AND the app ties the speaker to my phone.

That tie means the speaker doubled its cool enough so that I'm mentioning it here. WITHOUT the app no way I mention it. With the app, the app that adds NOTHING, the package is cool enough to mention.

SO, lesson is find a DESIRE (by listening to customers), wipe some cool tech on it, listen to customers some more and don't forget if whatever you are making or marketing doesn't play on a smartphone then it won't exist (soon).

Thanks to @Cendrine Marrouat - www.socialmediaslant.com for curating a great post my way :). Marty

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Durham to Columbus with Jack Reacher - NearThereNow YouTube Channel Launch

Heading to the James Cancer Center in Columbus from Durham, a 457 mile drive, shot this Near There Now Video with Lee Child's Jack Reacher playing as we trav...

Got to Columbus and Launched a handful of NearThereNow sites including:

NearThereNow.com
http://wwwNearThereNow.com


@NearThereNow on Twitter
http://www.Twitter.com/NearThereNowVid

NearThereNow on G+
https://plus.google.com/113212081720123811399/posts

NearThereNow on Facebook
https://www.facebook.com/Neartherenow

NearThereNow on YouTube
https://www.youtube.com/channel/UCnzztUoK1i_v1w6BEENGO8g   


Be sure to share your Near There Now.

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20+ Tips to Zoom Cyber Monday and Holiday Sales with Social Media Marketing via @PamMktgNut

20+ Tips to Zoom Cyber Monday and Holiday Sales with Social Media Marketing via @PamMktgNut | Curation Revolution | Scoop.it
Tap into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in
Martin (Marty) Smith's insight:

Great podcast by a trusted source on ecommerce.

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Iceberg Effect - A Marin Must Read Sentence

Iceberg Effect - A Marin Must Read Sentence | Curation Revolution | Scoop.it

The Iceberg Effect is why you may not know what you don't know when marketing online. This Curagami post shares how to avoid becoming an online Titanic.

Learn about The Iceberg Effect on our latest Curagami post:
http://www.curagami.com/featured/iceberg-effect-internet-marketing/

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DareDo's curator insight, November 27, 9:25 AM

I'm not sure I understand everything here. But I'm sure we should explore this more in depth.

 

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Burn Down Your Website: Marketing's Big Bang Manifesto

Burn Down Your Website: Marketing's Big Bang Manifesto | Curation Revolution | Scoop.it

Why we need to become the best Sisyphusian stone rollers in the world:

* Internet marketing means change at ever faster rates forever.
* The Web IS so changing US is what we control & no more.
* Internet marketing isn't what you think.
* Most important idea is to KEEP testing, trying and listening.
* Master objective is & will always be creation of sustainable online community.

What about you? How has working online changed you? Share on G+, in comments on Scoop.it or email martin(at)Curagami.com.

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malek's comment, November 13, 6:43 PM
Leaving the "Tweak Wonderland" is the first step
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Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline

Social Shopping: Why Internet Marketing Is A Game - New @HaikuDeck & Book Outline | Curation Revolution | Scoop.it

Social Shopping
This new Haiku Deck is an outline for a book we hope to write over the next few weeks. I'm headed to Ohio State for several weeks of treatment at the james Cancer Center and NO WAY I sit on the bench during November (not going to happen).

If you would like to help PLEASE DO SO (lol). Many ways you can help including:

* Writing content to be included.
* Suggesting resources.
* Suggesting great interviews.
* Reading and editing (need lots of help there :).

I'm lucky to have smart, giving friends who I regularly TEST, a test they've never failed. Hope you will join me for the Social Shopping book writing journey. Writing and publishing a book is on my bucket list and I get things on that list DONE :). M (with help, lots of help) 

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3 Myths About the Efficacy of Gamification - Gamification Co

3 Myths About the Efficacy of Gamification - Gamification Co | Curation Revolution | Scoop.it
There's a lot of misinformation on how gamification is supposed to work and I'm going to dispel some of those ideas.
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THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck

THINK Like A Marketing Pro: 5 Secret Tips via @HaikuDeck | Curation Revolution | Scoop.it
Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer.
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Story About Storytelling, FedEx & Time via @Curagami

Story About Storytelling, FedEx & Time via @Curagami | Curation Revolution | Scoop.it
Story may be the most important but least understood online marketing word there is. Understand why storytelling is "beyond important" for web marketing.
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Leveraging Influential Customers: Your Most Important Online Marketing #Infographic

Leveraging Influential Customers: Your Most Important Online Marketing #Infographic | Curation Revolution | Scoop.it

As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective?

Customers can be more influential than ever these days, thanks to social networks and the internet. In fact, the average customer has a reach of 42 people for each positive experience or engagement with your company online. That means if you have only 200 customers who are brand advocates, you have a potential customer reach of 8,400!

Marty Note
An important Infographic and idea. At our Durham, NC based startup Curagami we see the next phase of web development as devoted to learning how to empower, listen to and benefit from the kind of leverage ONLY customers provide such as:

* User Generated Content - the most valuable content you can't buy.

* Social shares and its help with seo, traffic and profits.

* Brand advocacy and word-of-mouth advertising.

* Brand shaping via listening and curation of content created by influential customers.

Last night I realized I needed to order boxer shorts as all of this travel, I'm currently in Columbus Ohio, is putting a strain on a limited supply. Instead of buying Joe Boxer boxers I went to a site and made a cancer survivor design.

The first product I created, Poetryslam Magnetic Word Game (c. 1999), took six months and $10,000. Last night I created a line of boxer shorts for $100 and an hour of my time using drag and drop tools.

Put that experience in the context of this excellent infographic about the power of your influential customers to arrive at the game plan we suggest to B2C ecommerce and B2B content marketing partners daily:

* Create an Ambassadors Program as the foundation of online community.
* Empower Ambassadors with social tools.
* Feature great Ambassadors to create healthy competition.

* Reward Ambassadors with social listening, support and inclusion.

* ASK for help.
* Rinse and Repeat.

Find ways to listen, curate and feature your customer's input and social shares to make your online marketing easier, more fun and sustainable.


Via Brian Yanish - MarketingHits.com
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Content + Commerce: The New Customer Journey | Mozu

Content + Commerce: The New Customer Journey | Mozu | Curation Revolution | Scoop.it

The New Customer Journey Map
Mozu is the content arm of Volusion and they've hit something just right - how the future of commerce is about smooth integration of content. Their New Customer Journey map echoes David Edleman's influential HBR post Branding In the Digital Age: https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places .

Well done and a must read for #ecommerce teams.

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Millennials Experiences Over Anything [study]

Millennials Experiences Over Anything [study] | Curation Revolution | Scoop.it

According to The Drum, they will account for 75% of the UK workforce in a decade. And with it a huge amount of the consumer spending in the UK. So what do millennials want? For many companies in the UK, it’s quite literally the billion-pound question.


Via IMEX, oconnorandkelly
Martin (Marty) Smith's insight:

Great and timely Scoop from @oconnorandkelly (thanks guys). Ties beautifully to post we just wrote about car dealer & startup web marketing (Scooped here: http://sco.lt/90NmSX ).

Both of these great curators will be featured in our new "Curators of the Month" spotlight on http://www.Curagami.com. #toogood #thanks

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David Hain's curator insight, December 11, 11:56 AM

Study shows millennials turning from materialism & trad measures of success to focus income on experiences. 

Ivon Prefontaine's curator insight, December 11, 2:25 PM

The research makes interesting points. What does it mean for teaching and learningÉ

 

@ivon_ehd1

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Six Heartfelt Truths of Social Media via @NickKellet & @CendrineMedia

These are 6 hard earned heart felt truth I've learned about Social and Digital Media.
Martin (Marty) Smith's insight:

This great share from @Cendrine Marrouat - www.socialmediaslant.com of the founder of List.ly's desk about social media includes the best discussion of the 1:9:90 Rule I've ever seen. A #mustread!

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When Everything Is Social Community Rules - Curagami

When Everything Is Social Community Rules  - Curagami | Curation Revolution | Scoop.it

Building Online Community

As we work on creating a new tool, a tool capable of helping ecommerce merchants and content marketers validate their social media and content marketing. We’ve identified five community pillars and share them in this Curagami post:

http://www.curagami.com/featured/everything-social-community-rules/

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Giving Tuesday? Tech Cures Cancer A Gift For You, Me & Everyone We Know

Giving Tuesday? Tech Cures Cancer A Gift For You, Me & Everyone We Know | Curation Revolution | Scoop.it

Giving Tuesday? Tech Cures Cancer
Want to do something for me, you and everyone we know this #givingtuesday ? Your deductible contribution to UNC Lineberger and the Tech Cures Cancer Fund my family and I set up may be the magic money that cures cancer.

Appreciate the support of @Scoop.itteam (Ally, Guillaume & Marc) and hope you will read the story of Tech Cures Cancer on Google Plus:
https://plus.google.com/102639884404823294558/posts/c2umbwPzd6e

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10 Social Marketing Lessons From Banksy via @Curagami

10 Social Marketing Lessons From Banksy via @Curagami | Curation Revolution | Scoop.it

Banksy, a grafitti artist, is a powerful social marketer. Banksy's art blew up New York teaching ten online marketing lessons for those wise enough to see including:

  1. Live By A Single Rule: If Your Content Is Generating Shares DO MORE.
  2. Other “Control Rules” Are Gone.
  3. Use existing distribution systems, but turn them upside down.
  4. Create EVENTS and content people will CHASE and SHARE.
  5. Get THEM to do YOUR work for YOU.
  6. Keep some secrets as long as possible.
  7. Whatever happens is all good as long as Rule #1 still applies.
  8. Use the Internet and social media to amplify content & events.
  9. Define deadlines because deadlines heighten the web’s amplification.
  10. Rinse & Repeat


Are people racing around NYC to see your latest work? If no then steal some social marketing tips from one of the world's best - Banksy.

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Irina Mk's curator insight, November 25, 5:16 AM

Le Marketing social selon Banksy... Règle 6 : garder des secrets le plus longtemps possible. La règle la plus importante ? Peut-être car nous avons tendance à vouloir "tout" dévoiler sur le web participatif. Mais gardons un peu de mystère.... Le mystère attire et attise la curiosité.

DareDo's curator insight, November 27,