I have applied the Innovation Adoption Model, a model that shows the stages in the adoption process for a new product by a consumer, to social networ
Via Bucky Dodd
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Login
Sign up
Discover
Guided Tour
Scoop.it Score
90
Visitors
Loading...
Updated
May 20
Created
May 18, 2011
Created by
Scoops
1500
Reactions
9254
Edit Tag
Follow
|
Rescooped by Martin (Marty) Smith from eLearning Innovations onto Curation Revolution |
Scoop.it!
Via Bucky Dodd
Martin (Marty) Smith's insight:
Moore's Chasm Meets Facebook
I think this is a cool idea, but the scale is a tad off if 1B users doesn't mean you've penetrated at least some of the laggards then we must be talking global numbers.
Instead of getting all wound up about the numbers, let's focus n what the chart asserts. It asserts that only 3 social nets are over the chasm. If the chasm was purely controlled by math they would be right.
Since the chasm is controlled by adoption and adoption is part psychology, part engagement and part acceptance (money or advocacy) then serves other social nets are across the chasm (LinkedIn and Google Plus).
The other interesting thing about the chasm as applied to social nets is some networks cross and then slide back. MySpace was across and now, well not so much.
Could have used a legend on this since some of these social nets are international and so not that well known here.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
 Your new post is loading...
Scoop.it!
Take a look at which brands are utilizing the new brand Facebook page design in creative ways, and find some inspiration for your own!
***** Hated and now love Facebookntimeline thanks for these examples :). Marty Via Alessandro Rea Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
Scoop.it!
Law firm Morrison & Foerster has created an enjoyable infographic concerning the history of social media.
Martin says: Cool. Via Jonha Revesencio Delete the scoop?
Are you sure you want to delete this scoop?
Yes
No
|
Great visualization of Rogers adopter categories and Moore's "The Chasm" for social media technologies.