I have applied the Innovation Adoption Model, a model that shows the stages in the adoption process for a new product by a consumer, to social networ
Via Bucky Dodd
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Rescooped by Martin (Marty) Smith from eLearning Innovations onto Curation Revolution |
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Via Bucky Dodd
Martin (Marty) Smith's insight:
Moore's Chasm Meets Facebook
I think this is a cool idea, but the scale is a tad off if 1B users doesn't mean you've penetrated at least some of the laggards then we must be talking global numbers.
Instead of getting all wound up about the numbers, let's focus n what the chart asserts. It asserts that only 3 social nets are over the chasm. If the chasm was purely controlled by math they would be right.
Since the chasm is controlled by adoption and adoption is part psychology, part engagement and part acceptance (money or advocacy) then serves other social nets are across the chasm (LinkedIn and Google Plus).
The other interesting thing about the chasm as applied to social nets is some networks cross and then slide back. MySpace was across and now, well not so much.
Could have used a legend on this since some of these social nets are international and so not that well known here.
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Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.
Martin (Marty) Smith's insight:
Color Is MASTER of Us All Infographics: Delete the scoop?
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There is a "new altruism" meme growing in Internet marketing. The old notion of winning at someone else's expense seems outdated in a world of plenty, in a world where we buy from those we LOVE. Delete the scoop?
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Why "Fun" Marketing Is TOUGH
Martin (Marty) Smith's insight:
After reviewing http://www.thefuntheory.com/ and not having much fun it struck how hard creating "fun marketing" is. In this piece for ScentTrail Marketing I compare creating "fun marketing" to developing viral marketing.
Use these tips and remember to have some fun since it is impossible to LIE for any amount of time in Internet marketing. The math and truth always wins. Delete the scoop?
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The author and Buddhist monk Pema Chodron teaches a valuable Internet marketing lesson - how you are with yourself is how the world perceives you. In the Connection Economy kindness is an important attribute, but how do you know if your comapny is kind? 
David Hain's curator insight,
March 27, 1:27 PM
Mine is very kind according to the survey - but then there are only a handful of us...how does yours rate? Delete the scoop?
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Third article in this series examines curation as potentially the most important product any company creates. A company's curation is what gets seen first so it importance is hard to overstate. Delete the scoop?
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Most Internet marketers agree. Your website must be heroic, a quest of and for greatness. But how can your marketing make customers heroes? Here's How: * Gamification (nothing like social kudos to reinforce a heroic journey). * Curate and Use UGC (User Generated Content). * Contests (who has the best Tough Mudder Pinterest board etc...). * Leaderboards (part of gamification, but a constant reminder that a game is going on NOW).
Website design tips and several examples of "heroic" websites are included. If you know of great heroic online experiences please share so we can curate in. Delete the scoop?
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Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
Martin (Marty) Smith's insight:
Had fun writing this piece on how Guillaume, Marc and the @Scoopit team are creating the Lean Content Movement and what that means to we lucky few Internet marketeers. 
Ken Morrison's comment,
April 27, 8:20 AM
I enjoyed this article Marty. The Circus analogy was a concrete example that I will remember for a while. Well Done.
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Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Martin (Marty) Smith's insight:
Wrote this piece about how to "know thyself" last week and it got lost in the sauce a little. There is a video of me discussing USPs (Unique Selling Propositions). Delete the scoop?
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Robert Wright, Michael Shermer and Yochai Benkler believe we rebel against the one size fits all command and control systems so favored in the forties, fifties and sixties. * Flat, Global and Connected world. * Recognition not everyone is motivated by the same things. * Greater understanding motivation is contextual too. * A new era of cooperation and collaboration. Here is The New Altruism: Wright, Shermer, Benkler
Martin (Marty) Smith's insight:
I've written about The New Altruism since 2007 when no one cared. Now everyone seems to care. And they should because each day brings new cool tools, examples and chances to expand Internet marketing's New Altruism. Delete the scoop?
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Great visualization of Rogers adopter categories and Moore's "The Chasm" for social media technologies.