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Moore's Chasm Applied To Social Nets - Graphic

Moore's Chasm Applied To Social Nets - Graphic | Curation Revolution |
I have applied the Innovation Adoption Model, a model that shows the stages in the adoption process for a new product by a consumer, to social networ

Via Bucky Dodd
Martin (Marty) Smith's insight:

Moore's Chasm Meets Facebook
I think this is a cool idea, but the scale is a tad off if 1B users doesn't mean you've penetrated at least some of the laggards then we must be talking global numbers. 

 Instead of getting all wound up about the numbers, let's focus n what the chart asserts. It asserts that only 3 social nets are over the chasm. If the chasm was purely controlled by math they would be right. 

Since the chasm is controlled by adoption and adoption is part psychology, part engagement and part acceptance (money or advocacy) then serves other social nets are across the chasm (LinkedIn and Google Plus). 

The other interesting thing about the chasm as applied to social nets is some networks cross and then slide back. MySpace was across and now, well not so much. 

Could have used a legend on this since some of these social nets are international and so not that well known here.  


Bucky Dodd's curator insight, January 10, 2013 11:03 PM

Great visualization of Rogers adopter categories and Moore's "The Chasm" for social media technologies. 

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Social Media After Death of Vine - Curagami

Social Media After Death of Vine - Curagami | Curation Revolution |

Social Media - Embrace The Suck
Turns out marketing and war have a lot in common as this Curagami post shares. Twitter is reeling in pain and social media marketing is entering the BIG SHAKEOUT period. 

Don't question, judge or cry too much. Grab you Vines, put them on YouTube and (or the best of 'em anyway) and move on. Remember nobody knows nothing and watch your ego and hubris enough to keep betting without the false belief you've found any lasting truth or repeatable pattern. 

Life after Vine's death and the Big Shakeout is going to, as the Marines say, embrace the suck. Find out why on Curagami: 

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Content Marketing - Five Lessons From HBO's Westworld - Curagami

Content Marketing - Five Lessons From HBO's Westworld - Curagami | Curation Revolution |

5 Content Marketing Tips from Westworld

HBO's Westworld is sure to be another Game of Thrones runaway success. The show is amazing and full of tips for web developers and marketing teams including:

  • Tease don't Bore
  • Create Another Loop
  • Beauty is half the Battle
  • Keep moving and believe
  • Show don't TELL

We've included examples of each tip too such as REI for show don't tell and for tease don't bore. 

Martin (Marty) Smith's insight:

Love HBO's Westworld and it got us thinking about online content in new ways. 

malek's curator insight,