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Moore's Chasm Applied To Social Nets - Graphic

Moore's Chasm Applied To Social Nets - Graphic | Curation Revolution | Scoop.it
I have applied the Innovation Adoption Model, a model that shows the stages in the adoption process for a new product by a consumer, to social networ

Via Bucky Dodd
Martin (Marty) Smith's insight:

Moore's Chasm Meets Facebook
I think this is a cool idea, but the scale is a tad off if 1B users doesn't mean you've penetrated at least some of the laggards then we must be talking global numbers. 

 Instead of getting all wound up about the numbers, let's focus n what the chart asserts. It asserts that only 3 social nets are over the chasm. If the chasm was purely controlled by math they would be right. 

Since the chasm is controlled by adoption and adoption is part psychology, part engagement and part acceptance (money or advocacy) then serves other social nets are across the chasm (LinkedIn and Google Plus). 

The other interesting thing about the chasm as applied to social nets is some networks cross and then slide back. MySpace was across and now, well not so much. 

Could have used a legend on this since some of these social nets are international and so not that well known here.  

 

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Bucky Dodd's curator insight, January 10, 2013 11:03 PM

Great visualization of Rogers adopter categories and Moore's "The Chasm" for social media technologies. 

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Quick Web Writing Lesson - Curagami

Quick Web Writing Lesson - Curagami | Curation Revolution | Scoop.it

Web Copy
Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage. 

Here are the tips we share on Curagami:

  • Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
  • Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
  • Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
  • Cliches – Cliches are another “truth” you can turn in your favor
  • Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
  • Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym

 

Find more here
http://www.curagami.com/quick-web-copy-lesson/ 

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Help me choose my new Headphones Game Icons design! VOTE NOW!

Help me choose my new Headphones Game Icons design! VOTE NOW! | Curation Revolution | Scoop.it

Headphones Game Icons - VOTE NOW
We're selecting a designer to win our @99Designs contest. The Brief asked designers to create cool icons for our new Headphones Game. See the finalists and cast your vote to help decide who will win the Headphones Game Icon contest. 

Thanks, Marty 

Vote Here: 

https://99designs.com/contests/poll/mij1wv?urlcategory=icon-button-design 

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