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Moore's Chasm Applied To Social Nets - Graphic

Moore's Chasm Applied To Social Nets - Graphic | Curation Revolution | Scoop.it
I have applied the Innovation Adoption Model, a model that shows the stages in the adoption process for a new product by a consumer, to social networ

Via Bucky Dodd
Martin (Marty) Smith's insight:

Moore's Chasm Meets Facebook
I think this is a cool idea, but the scale is a tad off if 1B users doesn't mean you've penetrated at least some of the laggards then we must be talking global numbers. 

 Instead of getting all wound up about the numbers, let's focus n what the chart asserts. It asserts that only 3 social nets are over the chasm. If the chasm was purely controlled by math they would be right. 

Since the chasm is controlled by adoption and adoption is part psychology, part engagement and part acceptance (money or advocacy) then serves other social nets are across the chasm (LinkedIn and Google Plus). 

The other interesting thing about the chasm as applied to social nets is some networks cross and then slide back. MySpace was across and now, well not so much. 

Could have used a legend on this since some of these social nets are international and so not that well known here.  

 

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Bucky Dodd's curator insight, January 10, 2013 11:03 PM

Great visualization of Rogers adopter categories and Moore's "The Chasm" for social media technologies. 

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How Compete with Amazon? New @Curagami Forum

How Compete with Amazon? New @Curagami Forum | Curation Revolution | Scoop.it

Compete With Amazon
Speaking at a FedEx conference last month how Small to Medium Sized Businesses can compete with Amazon was a hot topic. This Curgami post shares important tips on how to track Amazon pricing and ways SMBs can compete with Amazon and other social shopping sites such as Mass Drop and WaNeLo. 

Be sure to weigh in with your ideas on our new Curagami forum! 

Discover ways to compete with Amazon:
http://www.curagami.com/forums/topic/how-smbs-can-compete-with-amazon/ 

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How To Win The E-commerce game - A Haiku Deck by @Scenttrail

How To Win The E-commerce game - A Haiku Deck by @Scenttrail | Curation Revolution | Scoop.it

Win The Ecommerce Game
I'm giving a keynote speech tomorrow at a FedEx Conference. This post links to the Haiku Deck created for that talk. I'm adding a blog post to Curagami.com today too. 

If you want to know how to win the new e-commerce game here is the Haiku Deck:
https://www.haikudeck.com/p/cd625524c9 

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