SEO Doesn’t Have To Be Hard Just shot a video with our resident photographer Andrew Bartlett. Our conversation reminded me Search Engine Optimization doesn’t have to be so HARD.
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Scooped by Martin (Marty) Smith onto Curation Revolution |
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Martin (Marty) Smith's insight:
After shooting a video with our resident photographer, Andrew Bartlett, I realized that SEO in a post Panda and Penguin world is easier than ever. Do the basics well, connect everything so Google knows YOU and be consistent and life is good.
Here are the 5 SEO Tips this piece shares:
* Keywords in URL.
* Keywords in image Alt text.
* Tell a story with Keywords.
* Content With Call To Action is King
* Be consistent With Other Marketing
Easy right? What are your 5 favorite EASY SEO Tips?
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StoryBranding Part II-How it works- Learn about how the persuasive powers of story can be applied to your brand.
This is the second video about story branding from Jim Signorelli. It is short, sweet and to the point -- focusing on WHY.
By WHY, Jim means -- what is the 'why' behind your business? What is the cause behind what you do? Understanding, articulating, and communicating the WHY of your business is the first critical step in story branding.
Because remember -- people don't buy the 'what', they buy the WHY. Enjoy this video and if you haven't already, start figuring out your WHY! Via Karen Dietz, Brian Yanish - MarketingHits.com 
clarice's comment, May 21, 2012 1:18 PM
I really liked this video, Karen, thanks for discovering it. (I've tweeted it forward, too!)
Karen Dietz's comment,
May 21, 2012 3:21 PM
Thanks Clarice! Glad you like it so much. Jim Signorelli is terrific. Have an awesome day :)
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For all the changes affecting media these days, the essential product of media, its content, is really no different. But consumers now consumer media content in a wholly different context, one that is embedded with many new cues.
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Well now, here's a thought: "...maybe instead of thinking about your story differs from the competition, think about how your brand story reflects your effort and how that it turn will inspire the consumer to make an effort and in turn elevate their personal story.
Via Karen Dietz Delete the scoop?
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Content marketing is on the rise, and businesses that want to leverage custom content to generate leads and sales should focus on on strategies to engage, educate and earn.
Via Gregg Breward Delete the scoop?
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The Global Soap Project is a small non-profit that began in 2009 with a beautifully simple concept: collect a portion of the 2.6 million bars of partially used soap disposed of every day by U.S. hotels, reprocess it into new bars and distribute it to people left vulnerable to disease due to lack of proper hygiene and sanitation supplies."
Via Karen Dietz Delete the scoop?
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Great article Marty. Wasn't long ago I'm talking to fellow website designer who said SEO is dead because of social media. I told him, funny how Google hasn't stopped telling website owners to do many of the items you cover in your article.