SEO Doesn’t Have To Be Hard Just shot a video with our resident photographer Andrew Bartlett. Our conversation reminded me Search Engine Optimization doesn’t have to be so HARD.
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May 17
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May 18, 2011
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Scooped by Martin (Marty) Smith onto Curation Revolution |
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Martin (Marty) Smith's insight:
After shooting a video with our resident photographer, Andrew Bartlett, I realized that SEO in a post Panda and Penguin world is easier than ever. Do the basics well, connect everything so Google knows YOU and be consistent and life is good.
Here are the 5 SEO Tips this piece shares:
* Keywords in URL.
* Keywords in image Alt text.
* Tell a story with Keywords.
* Content With Call To Action is King
* Be consistent With Other Marketing
Easy right? What are your 5 favorite EASY SEO Tips?
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![Apple Opens Mouth Inserts Foot - New Ad Campaigns Stink [video] via AdRants | Curation Revolution | Scoop.it](http://img.scoop.it/bbXft32OZMD4EdIHgwcVHDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
So everyone is piling on TBWA\Chiat\Day for two its most recent Apple commercials in which a Dell Dude-like character comes to the rescue of people in the midst of various computing nightmares. ... Delete the scoop?
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As social media rapidly integrates itself into all aspects of our everyday lives, it’s revolutionized the way that we interact and engage with the world around us, which has presented new opportunities – and challenges – for the advertising industry. Via maxOz, ABroaderView Delete the scoop?
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Little Timmy learns about persuasion in adversiting. Assignment for Applied Psychology. Written and designed by Lori Benoy and Sole Lander. Animation and Sou... Via k3hamilton Delete the scoop?
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**** All advertising is and always will be storytelling. Marty
Why storytelling is such an effective advertising technique and how to tell compelling stories in your smart marketing strategy. Creating stories for advertising can sometimes be tricky -- you've got a short amount of time and need maximum impact in order to gain and keep those eyeballs --and make sales! This article helps us understand th 7 characteristics of effective advertising storytelling, gives us a few lessons for developing your story ad strategy, and then includes a final tip/link about what not to do. Nice -- solid ideas without being too long or difficult to grasp :) Via Karen Dietz 
Karen Dietz's comment,
March 13, 2012 12:02 PM
Thank you for re-scooping the article! Have a wonderful week :)
Karen Dietz's comment,
March 13, 2012 1:33 PM
Thank you for re-scooping the article Morgan! Have a great week :)
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"It’s not logical to think that consumers will ever volunteer to watch or share our marketing, so let’s stop making marketing and instead start telling stories. We need to unshackle ourselves from old formats and embrace an idea that has existed since humans first began communicating." The only piece that's missing in this post is any discussion about the fundamental dynamic of storytelling: story sharing. It seems the author is still focused on broadcasting stories instead of engaging in swapping stories with customers (i.e. listening to their stories in return).
But one step at a time :) .... Via Karen Dietz 
janlgordon's comment,
December 5, 2011 1:06 PM
Hi Robin,
Excellent piece! I love your observations and agree with you - "brands need to engage in swapping stories and listen to their stories in return" Delete the scoop?
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Great article Marty. Wasn't long ago I'm talking to fellow website designer who said SEO is dead because of social media. I told him, funny how Google hasn't stopped telling website owners to do many of the items you cover in your article.