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SEO Doesn’t Have To Be Hard Just shot a video with our resident photographer Andrew Bartlett. Our conversation reminded me Search Engine Optimization doesn’t have to be so HARD.
After shooting a video with our resident photographer, Andrew Bartlett, I realized that SEO in a post Panda and Penguin world is easier than ever. Do the basics well, connect everything so Google knows YOU and be consistent and life is good. Here are the 5 SEO Tips this piece shares: * Keywords in URL.
* Keywords in image Alt text. * Tell a story with Keywords.
* Content With Call To Action is King
* Be consistent With Other Marketing Easy right? What are your 5 favorite EASY SEO Tips?
Are you sure you want to delete this scoop?
Great article Marty. Wasn't long ago I'm talking to fellow website designer who said SEO is dead because of social media. I told him, funny how Google hasn't stopped telling website owners to do many of the items you cover in your article.
Hero Marketing embraces the eulogy life we see & want but few live. Eulogy values are faith, hope, love & forgiveness needed to create Hero Marketing.Hope your marketing and life are heroic. Hope you will share your hero. Read great hero story shared by Curagami (http://www.curgami.com) co-founder Phil Buckley and share your Hero Story.
add your insight...
Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.
Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.
Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.
However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading
With detailed images, you can get the attention of up to 67% of your targeted audiences.
And,,,,,,,,you can download a free guide
Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona ! Really Worth Reading !
GetSocialHealth.com Janet Kennedy interviews Curagami Founder & cancer survivor Marty Smith on startups, crowdfunding, social media & curing cancer.
Added time codes and links to Get Social Health interview / podcast.
Top storytelling brands
Great post whose URL I couldn't get to resolve on Scoop.it so sent the link above to Pinterest. Here is the direct URL:http://www.marketingweek.co.uk/trends/trending-topics/consumer-behaviour/the-top-storytelling-brands/4010993.article
Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:
6 Reasons Content Curation Should Be Your Elephant* Easy to curate content for any receiving device (great for mobile / social web).
* Encourages Sharing.
* More Reach Faster.
* Content Curation Great & Subtle Value Add.
* Great way to test.
* Protects valuable modeled digital assets. How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/
Post mentions Scoopiteer @Brian Yanish - MarketingHits.com
Does Your Marketing MOVE US or Make us MOVE?Make no mistake we #Internetmarketers are in the #movement business now: https://plus.google.com/102639884404823294558/posts/iKbdHqPUaum
A marketeer is standing on a ship deck when the sea is high.
There are no "right' or "wrong" ways to use social media, but there are ways to grow your following faster and get more return from your social efforts.
Social Media Reach Is Dead, Long Live Content Curation & Cmmunity@Guillaume Decugis was nice enough to ask me to weigh in on his blog post. He knew it wouldn't be hard for me to write 1,000 words on something that I feel strongly about - what will tomorrow's marketing look like. Little is certain OTHER than tomorrow's marketing will be very different than today's and unrecognizable from yesterdays. The post on G+ shares my reaction to Guillaume's post along with as much Nostradamas as I can muster at midnight after a long day. The core is YES content curation is going to be an integral part of the friends of friends marketing creating community we see at our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com ). One BIG THING we've already learned is RESPECT, ADMIRATION and enough envy to fuel a train for what Marc, Guillaume, Ally and the Scoopiteers created. The post discusses how any cause moves from passion, through to business and finally into quackery. That evolution is why all tactical online marketing is dead man walking. The key is winning and keeping hearts and minds. Certainly content curation is going to be HUGE in winning the LOVE any successful brand or online presence will require to be successful in tomorrow's marketing. Are there a few other things? You bet and I tried to share all of the hard won lessons about content, community and love team Curagami is learning. My G+ Posthttps://plus.google.com/102639884404823294558/posts/i1fzgtror51
Use These 5 Web Writing Tips To Crate Trust & Loyalty1. Use Bullet Points To Introduce Sub-Heads.
2. Short sentences.
3. Small paragraphs.
4. Be Specific.
5. Ask questions & leave room for User Generated Content.Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).
"Web writing is more Hemingway than Faulkner."
Using anchor text links is life saving on the web. Isn't it?
Excellent post Malek!
Crowdfunding Share Estimates [Curagami exclusive]Wondering how big #crowdfunding is getting? We used published stats and predictive modeling to determine pledge, fund and revenue (fees) estimates for Kickstarter, IndieGoGo and GoFundMe.
Red Bull Branding shared how we are all media companies now. Red Bull Branding 2 is about how to build online community via Friends of Friends. Marketing.
Community 70% Vs. Mercenary 30%Once again today we saw an example of why we are creating our Triangle Startup Factory funded startup called Curagami. Today the account created a business using Groupon. The problem with "drastic deal" sites is they destroy brands even as they appear to be building them. Stopping applying margin eroding deals and business declines. Every "drastic deal" site operates on the premise of "burnout". Like a vampire drastic deal sites bring clients in and get as much money as fast as possible. They pitch their services as "Internet marketing" when what they really are is a plague of locusts. The single remaining asset created with lots of ad buys today was a solid mailing list. This is GOOD, but three transitions must happen now:1. Content Must Be More UGC (User Generated Content) via contests, games and curation. Gamify and value UGC too.
2. Engage the 70% of socially altruistic vs. 30% mercenary deal seekers.
3. Curate, Curate and CURATE.
Read Drive by Daniel Pink. In this MUST read Pink explains our misconception about what motivates MOST people. When a Swiss blood drive offered to PAY their conversions went DOWN. When they offered to give a donation to a charity donations went backup. Even when the MAIN instrument used to build a site is DEAL DEAL DEAL inside there list are people more moved by social altruism and doing the right thing than scratching for the lowest price. If you see on PRICE you are doomed. Someone will always create a better offer. The irony of this company's positioning which was high end trying to create enough DEAL FLOW to keep their doors open with GroupOn only to find the truth - Groupon is the cocaine of the Internet. Pivoting back toward what makes them BETTER and SPECIAL vs. their competition COMMUNITY is what jumped up out of the water as we spoke (once again). Problem is the now desperate person we were talking too could hear anything since his need for a cocaine fix is now so HUGE he is worried about losing his business altogether (and rightfully so since he asked the brand killer into his home). Can drastic deal sites serve a purpose? Perhaps, but the infrastructure of COMMUNITY better be firmly in place before spending dollar one on GroupOn or sales will go UP and then come right back down.
Every online transaction started with a conversation and that why conversations are the new money and the rocket fuel creating the New Ecommerce Revolution.
This post shares a favorite metrics approach - model by isolating and assigning. I like to create models by marketing channel that assigns 100% of costs and sales in order to defeat the attribution monster. The attribution monster exists because the web is so dynamic knowing who did what and why is difficult. Many things go into moving customers from visitors to buyers so accurate attribution is a myth. Instead of trying to make web numbers make 2 + 2 = 4 sense I suggest isolating and assigning and then comparing. When you isolate and assign and then compare you see the FABRIC of the tapestry we lucky few Internet marketers weave. Instead of attempting to assign attribution, something akin to putting a scarf on a raging bull, I like to make attribution moot by modeling around it (explained more deeply in the linked post).
Netflix data shows "binge watching" is up. How do we create content marketing to encourage a binge?
How Can You Make Your Content So Good People BINGE It:* Create Cliff Hangers Daisy Chained To Related Content.
* Keep it SHORT & SIMPLE.
* Use juxtapositions (like x, not y).
* Request, Award and Curate User Generated Content (UGC). * Highlight BINGERS (comments and reviews). That last bullet is one of the most effective. Much like Pavlov you get the behavior you reward, so reward BINGERS by Re-Tweeting them and curating their comments and notes into your marketing. Even if your content isn't BINGE-ABLE yet, fake it to you make it. Benefits are too great to not work on making your content BINGE-ABLE.
Hero Marketing: The Only Marketing LeftWriting a post for LinkedIn about living a EULOGY LIFE instead of a RESUME LIFE (http://www.linkedin.com/today/post/article/20140717125545-13925622-are-you-living-a-resume-or-a-eulogy-life ) I realized the need to share more about the Hero Marketing idea that occurred as we rode bicycles across America. Hero Marketing will be on Curagami ( http://www.curagami.com ) tomorrow (Saturday). In the meantime, WHOSE YOUR HERO?Read Phil Buckley's moving story about his dad. Marty
Lions, Tigers, Bears & Content Shock & SMB SurvivalSmall to Medium Sized Businesses are overwhelmed. The clearest message we've received during our first six months creating our Startup Factory funded startup called Curagami is a clear protest. "Overwhelmed" is the most common adjective SMBs use to describe their situation. Not hard to see why SMBs are feeling overwhelmed. Tactics that used to insure consistent yearly growth are sick. Tactics are drying up faster than ever. SMB Marketing Tactics Costing More, Getting Less:* Yellow Pages (near death). * Print ads (near death).
* Val-u-pak coupons (near death).
* Coupons of any kind (losing relevance with smartphone users)..
* Groupons (blows brands up almost beyond repair).* Email marketing (sick due to social / mobile web). * Social Media Marketing (sick and getting sicker fast). * Content Marketing.(content shock sick).
* Ecommerce (too many stores, same offerings).* PPC (paying more to get less). * Retargeting (cat out of bag, so sick efficacy declining).* Video Marketing (steep learning curve, expensive). * Viral Marketing (everyone has that cold now & hit or miss). * Cause Marketing (not as unique as once was & live or die with partner).
* Celebrity Marketing (expensive and live or die with branded celeb).
* SEO (don't even get us started, all but gone, baby, gone). 3 Rays of Hope1. Content Curation Discussed by Scoop.it CEO @Guillaume Decugisin Social Media Publishing Is Dead As We Know It ( http://blog.scoop.it/2014/06/18/social-media-publishing-is-dead-as-we-know-it/ ). 2. CommunityBanding and binding tribes of contributors, advocates and supporters to your cause. 3. Friends of Friends marketing.Reaching new customers via WOM (Word-of-Mouth) supplied by fans, brand advocates and social marketing Sherpas willing to sacrifice and help your cause. Curagami (http://wwww.curagami.com ) is focused on helping SMBs create sustainable community via the Friends-of-Friends marketing community generates. Am Scooping Guillaume's post to use in our Curagami board meeting tomorrow and we are working on 3 cool ideas:* Curagami SMB Survival Guide - one page "action focused" recommendations on the tapestry of marketing tools and tactics needed to know where online "success" lives these days. * Curagami $25,000 SMB Survival Contest - Help in seo, content marketing and community building to make this holiday online selling season great. * Curagmai SMB Survival School - 1 day training to support SMBs at the American Tobacco Campus in Durham, NC.
5 Movement BrandsOne important social media marketing implication is every brand needs love, advocacy & sharing. Movements not sales win hearts, minds & loyalty brands need.* Chic-fil-a.* Disney - Pixar.* Red Bull.
* Red Cross.* Coke.
If our schedule holds our Hack Your Headphones Shopify store will go live next Wednesday. We created the store for three reasons:* Show our client Moon Audio what our startup (http://www.Curagami.com) can do to help content & conversion.
* Pay back the value great headphones created for me during 3 rounds of chemo.
* Discover new Curagami features and ideas. Nothing like rolling up sleeves and creating new perspective and ideas. Why we recommend all startups start Shopify stores earlier today: http://sco.lt/5RWhCj
Pushing web design forward too fast blows up trust from internal stake holders and visitors. There is an organic path the journey to online community takes.
Marty I agree. So many businesses still think "Build it and they will come". The website gets built, they spend thousands promoting it and doing social media and yes the visitors come. One small problem no one discussed with the website development company or budgeted for follow up analytics and review of the design and content to see what changes can be made to improve the ux. So many visitor never comes back and that's where the problem is with most websites. Percentage of return visitors is key.
Is you digital marketing talking to itself about itself? Here are 10 Tips so your online marketing wins hearts, minds and loyalty. On Curagami & Curatti.
Tips On Curagamihttp://www.curagami.com/featured/stop-solipsistic-marketing-10-tips/ 1. Follow more followers.2. Value & Curate User Generated Content ( #ugc ).3. Find Your 1% Contributors & Give Them JOBS.4. Follow & Brand Customers (like Red Bull Branding Lessons http://curatti.com/red-bulls-branding-lesson-media-companies-now/ )5. Gamify UGC.Tips 6 -10 are on Curattihttp://curatti.com/stop-solipsistic-marketing-ii-10-tips/6. Build Community.7. Curate 90%, Create 10%.8. Create An Ask.9. Use new #marketingchannels like #crowdfunding .10. Use #newmarketing tools such as +Curagami, +Listly, +Haiku Deck, +Scoop.it & +Paper.li.
Social Media Tipping Point Is Behind Us: Lays Puts Tweet For Swag on Bags of Chips & Needs Curagami Because ....Yesterday I noticed a bright red banner… - Martin W. Smith - Google+
We know Social Media is a CONVERSATION. One of my most popular @HaikuDecks is It's The Conversation Stupid (http://shar.es/MmhkM). At first I took Lays "Tweet For Swag" campaign as a sign we are beyond the social media tipping point. Now, almost an hour after 4 @Lays tweets with no response I think maybe not so much. As I noted in this G+ post maybe the day BIG BRANDS wake up and listen more than they talk is the 7th sign and the end of the world is moments away. Let's hope NOT. I noted our Triangle Startup Factory funded startup Curagami (http://www.curagami.com) could help and YES that's a tad self serving, but Big Brands think they are creating community today. Actually they wouldn't recognize a true online community if it walked up and introduced itself. "We sell chips," woiuld surely be their retort. We KNOW THAT and would like to interact with you Mr. Frito or Mr. Lays...you truly and honestly IN or are you just trying to stuff more chips down our throat? BBQ if you are stuffing :).
Not all brands are created equal. Some can help your online marketing more than others. Use our Curagami Brand Score to map your content marketing for ROI.
Websites Need MacGuffinsWebsite MacGuffins are different than film MacGuffins, an idea important to moving the plot along that may never be fully disclosed to viewers. Website Macguffins move customers along a journey to conversion. Website MacGuffins Include:
What are your website's MacGuffins?
Find and engage digital influencers. You may be used to turning to the traditional press but there are more cost-effective methods today.
Trust & Citizen InfluencersThis is a great post that reminds me of a book I read ten years ago called Citizen Marketer. Trust is upside down. We trust those perceived to have the LEAST to gain. We trust our friends. This trend is one of the driving pistons of our Triangle Startup Factory funded startup called Curagami. We see the conversation as the new link. Conversations, unlike links, need to be tuned to PEOPLE and ENGAGEMENT more than a search robot. Conversations matter, but so do our trusted guides. No one can know everything, so we depend on delegating knowledge to friends. My friend and Curagami co-founder Phil Buckley is my SEO source. Mark Traphagen, another friend and well known G+ evangelist, is my G+ source. By ELIMINATING things we must know other than at a macro level we create a winning strategy that stays just ahead....at least when everything goes well (lol). The subtext of this excellent share from Bill McCann (@Bill_McCann) echoes the importance of community, brand advocates and extending your network daily.
Marty NoteGreat meeting today with our Triangle Startup Factory mentor Kirk Owen (@RKirkOwen). Kirk is a Jedi Master Mentor and Internet marketer. He is working with VC Firm Intersouth Partners (@intersouth) to create an online site to help teach music with a combination of VIDEO and "live" via the web instructors. COOL idea for ecommerce merchants to adapt especially given results of this study showing higher engagement and more money when video marketing is supplemented by a "live" instructor. So imagine you are the Bass Pro Shop site. You are learning about new lures from videos and waiting for the Bass Pro to come explain how he matches lures to weather, water and other conditions. Videos helped you learn some features but the "live to the web" presentation via a G+ Hangout or via a streaming service increases engagement and conversion. Oh, Time on Site goes up to since I bet Bass Pro Shops would find a large audience consuming videos immediately before and after the "live" presentation. Kirk is an amazing IMer, entrepreneur, coach and mentor. Follow him on Twitter and if you are in the Triangle area of NC ask him to lunch and guarantee you will be smarter for it.
Gamification - Winning Hearts, Minds and Loyalty Online a Free Atlantic BT White Paper with tips on using gamification to achieve Internet marketing return on investment (ROI). Continue reading