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Can Altruism Disrupt?

Can Altruism Disrupt? | Curation Revolution | Scoop.it
Martin (Marty) Smith's insight:

Sometimes the proximity of things you write creates a new idea. Two recent ScenttTrail Marketing posts got smashed up today:

The New Altruism: Wright, Shermer and Benkler


Why Internet Marketing Must Disrupt To Win 

 

These recent posts got me thinking (always dangerous lol). What if we can use Altruism as a disruptive force?

 

Pepsi achieve disruption in the Cola Wars with the magical User Generated Content platform Pepsi refresh (see this great AdAge summary and infographic for more http://adage.com/article/viewpoint/a-teaching-moment-professors-evaluate-pepsi-refresh-project/237629/ ).

 

MasterCard is disrupting my TV time with the weird guy singing about standing up to cancer (http://mastercard.standup2cancer.org/ ) and nonprofits are becoming disruptive as RobinHood.org and ChairityWater.org prove. 


Can Altruism Disrupt?
Altruism may be the ONLY marketing act sure to disrupt from now to the end of time. Sure Altruism has HUGE proponents in Google and Facebook, but as Benkler discussed in the video included in my The New Altruism post PAPA GOT A BRAND NEW BAG.

I've been wondering why we seem to have suddenly made this turn toward altruism when Benkler explained it so beautifully. This trend isn't a turn, a tune or a change. The majority of people, like 70%, have always wanted a fair expression of altruism in their lives. 

We assumed, and you know what happens when we Internet marketers do that, everyone was the 30% of self-interested pirates. Benkler makes the same point as Gladwell in Tipping Point. Given the right context we jump the turnstile, we break the window, we join the 30%. 

We are NOT all one thing or another ever. We are a strange mix of all kinds of things. Art, science, anger, love and magician and bully are present and, given the right circumstance, will visit and sometimes make it feel like we are THAT or THIS. 

Not so much as it turns out. Perhaps I have unique perspective on the question of who I am. In quick succession I lost my role in the company I co-founded, the love of my life and heard "cancer" and my name in the same sentence. Tough couple of years taught me some HARD things about ME. I can be an ASS and a kind, loving, generous person sometimes in the same day, hour, minute (lol). 

Pema Chodron taught me to forgive and Eckhart Tolle taught me to live in this moment, the one happening NOW. Both these great teachers help create the complex self Benkler discusses. 

 Perhaps this self-awareness is why DISRUPTION is so important. A company, brand or product willing to disrupt is unsure, acting in the NOW with courage. They may FAIL, some believe Pepsi did, or they may just create a new less selfish and more connected future. 

I may not get to that future with you or your children, but it is coming and I will spend every dime I've ever saved and every moment I have to help altruism DISRUPT because life is short, magical and full of joy. Why wouldn't we share such a disruptive message?

 

What about you? What have you disrupted or been good to lately? Share your experience with Altruisim or cause marketing and I will curate in. Thanks, you ROCK. Marty 

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Stop Making Sense To Win Online via @Curagami

Stop Making Sense To Win Online via @Curagami | Curation Revolution | Scoop.it

Burn Down Your House
Talking Heads know an important internet marketing truth – sometimes you need to put on a big suit, jump around and burn down your web marketing house.


Watch David Byrne carefully. Everything happening is practiced but not stale, choreographed but spontaneous and crazy & planned. If there is a better example for where our near real time, content, community and commerce online world is going we don't know it.

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Successful Social Media Managers Need These 4 Traits

Successful Social Media Managers Need These 4 Traits | Curation Revolution | Scoop.it

Grace & Social Media Marketing (Scenttrail Notes)
The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Today you need "social skills" such as:

1. In-person and online social grace (agree! very important).

2. Editorial/journalism skills (Need to know how to tell a great story).

3. Understanding of channel diversity (Who has KLOUT in your space?).

4. General pop culture awareness (YES, if it is HOT you need to be ON IT riffing reasons why your content is related and relevant).

Great post on the "new" skills needed to make #smm work. Great share by @Cendrine Marrouat - SocialMediaSlant.comvia her Paper.li.

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Beware The Promisers

Beware The Promisers | Curation Revolution | Scoop.it

Marty Note
Great Share by Mark Traphagen (@MarkTraphagen) of a post by Sean Cowen (@praguebooks) that reminds us there is no silver bullet in digital marketing, life or diets. There is no magic pill to make us skinny, rich and have 10M followers.

At lest no such pill unless your name is Oprah and she worked hard to get to a point where she can do less and make more (so even Oprah didn't find a silver bullet).

Beware the promisers because they don't know. One hard thing you learn fast in this crazy business of Internet marketing is no one knows nothing. Or the minute you think you know something it changes anyway so once again no one knows nothing.

Those who promise imply they know. They know NOT because to promise it to lie and feeding our inherent desire for a silver bullet is criminal. I'm about to speak with 100+ ecommerce teams at the FedEx Ecom Summit in Atlanta and I will be careful to share experience and promise NOTHING.

Because anyone who promises you something is trying to sell you a lie and so should be avoided if not harassed.

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malek's curator insight, April 15, 5:40 PM

Like the argument, but for me politicians come first.

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Must Follow FOMs (Friends of Marty's) Added To Search For Blue Oceans

Must Follow FOMs (Friends of Marty's) Added To Search For Blue Oceans | Curation Revolution | Scoop.it

Must Follow FOMs
Must Follow Friends of Marty's added to +Curagami's FedEx Preso 1st page of Appendix (http://shar.es/1g8FT5 ) includes great curators and friends from Twitter, Scoop.it and G+. Thanks to all for being great FOMs (Friends of Martys).

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Discover Blue Oceans: FedEx Ecom Summit 4.16, Atlanta

Discover Blue Oceans: FedEx Ecom Summit 4.16, Atlanta | Curation Revolution | Scoop.it

Journey To Unique & Uncontested
We are presenting ideas to a group of about 100 SMBs in Atlanta on 4.16. The BIG IDEA is don't attempt to play a sequential, incremental improvement game. That dog doesn't hunt anymore.

Discover BLUE OCEANS where you can create Unique and Uncontested business models that rule, evolve and win hearts, minds and loyalty fast and over time.

How can you discover Blue Oceans in your business vertical? We suggest "Disruption for Dummies" where you combine 2 or all of these surfable trends:

* Appification.

* Gamification.
* Social Shopping Nowists.
* Friends of Friends Marketing.

* Community.

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The Collaboration Imperative - Video Notes After #DSCLT15 Today

Seeing Moon and Lola today at Charlotte's Digital Summit helped us realize we didn't discuss platform thinking, curating not creating content and how those ideas develop online community. 

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10 Ways to Get The Most Out of LinkedIn

10 Ways to Get The Most Out of LinkedIn | Curation Revolution | Scoop.it
Bill Gassett By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to...
Martin (Marty) Smith's insight:

My friend and ace realtor @Bill Gassett recommendations I take :). Marty

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Bill Gassett's comment, March 24, 10:02 AM
Thanks very much for sharing @Martin (Marty) Smith! I hope things are going well for you.
Bill Gassett's comment, April 2, 3:40 PM
Thanks for sharing @Frank J. Klein!
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Hey Man, You Got The Stuff? Shocking White Papers @Curagami

Hey Man, You Got The Stuff? Shocking White Papers @Curagami | Curation Revolution | Scoop.it

Question: What is a revolution without a white paper?

Answer: A book club.

Want easy access to our 2 shocking white papers? Click on the links below OR join us by visiting http://www.Curagami.com

Why Ecommerce Marketing Is Broken

The New SEO: How Conversations Became The New Links

Get the stuff, join the revolution.

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Changing Hero Marketing: Everything Is Everything via @HaikuDeck

Changing Hero Marketing: Everything Is Everything via @HaikuDeck | Curation Revolution | Scoop.it

Thanks to FedEx
Sharing our Hero Marketing Haiku Deck last week with a group of Small to Medium Sized Businesses taught us how to tune the message. We noted how the TACTICS of competing with Amazon sparked real interest.

There are two components to competing with Amazon:

* 4Cs.
* Everything Is Everything.

Four Cs
Content, Customers, Commerce and Community are the four pillars of creating successful online marketing. The Uber-Goal is creating sustainable online community, or a community growing faster than its costs.

You create online community by curating more than you create and moving from US to WE. Content is how you signal customers your site, brands and company GET IT and want to create community.

You know you've created community when following increases, heuristic measures such as time on site, pages viewed and bounce rates improve and your site is getting closer to the magical 50% returning 50% new visitor mix.

Everything Is Everything
We've been struggling to explain how interconnected everything is these days. SEO, content marketing, content curation, email marketing, social media marketing and mobile marketing are working hand in glove now at increasingly faster pace. This more, faster, better loop means today's commerce is tomorrow's content, today's community is tomorrow's customer and round and round like a furious merry go round.

You win hearts, minds and loyalty today by understanding how to work the 4cs into a sustainable online community, a community of advocates wiling  to sacrifice and support you, your brand and ideas.

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Why SEO ROCKS Content Curation via @Curagami & Scoopit

Why SEO ROCKS Content Curation  via @Curagami & Scoopit | Curation Revolution | Scoop.it

Why Content Curtation Rocks SEO
The slide deck from @Scoop.it about how content curation impacts SEO is an excellent SEO & content curation primer (embedded in the post), but let’s do a deeper dive to understand how content curation ROCKS SEO and every site's Uber-Goal of creating sustainable online community.

This Curagami post creates an interesting comparison between Oprah and Amazon. One knows how to create online community one doesn't. Both have great tips to share.

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Future of Reading is Digital, But Who Will Control - Amazon Controversy [video]

Future of Reading is Digital, But Who Will Control - Amazon Controversy [video] | Curation Revolution | Scoop.it

This panel discussion at the 2014 Miami Book Fair discusses Amazon's predatory practices, what a "book" will be in the future and who will have the rights to our intellectual property.

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Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith

Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith | Curation Revolution | Scoop.it

Thanks to Haiku Deck for the Honorable Mention for 7 Reasons you Must Content in their list of the year's best decks: ow.ly/Gz09L

Discover 7 Reasons here:
http://shar.es/1H7hnP

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donhornsby's curator insight, December 30, 2014 8:47 AM

(From the article): HOW you say things matters. Go EASY and be FUN. If you are a control freak get someone else to write important pieces of your brand defining content such as: * About Page. * Ambassador Program Call To Action and Explanation page. * Terms (never let lawyers write this critical content). You might think the lawyers thing is strange, but if you let legal speak go on your site you are DEAD and much more DEAD than if you get sued. You are dead because no tribe will form. Without a tribe the web's natural and regular costs are unrecoverable. You MUST create online community or be eaten by the inevitable costs of creating and maintaining a website. You must curate to crate a tribe.

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Astell & Kern + Bluenote Demonstrate Music's Cool Digital Future via @Curagami

Astell & Kern + Bluenote Demonstrate Music's Cool Digital Future via @Curagami | Curation Revolution | Scoop.it
High resolution music player maker Astell & Kern and Bluenote created a a cool new music & technology mashup that may point to music's next big thing.
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People: 5 Ways People Fix Content Marketing - Curagami

People: 5 Ways People Fix Content Marketing - Curagami | Curation Revolution | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Post includes a Fareed Zakaria interview with hedge fund manager Ray Dolio because Ray shares 5 tips for how to become a great web marketer:

* Think more about how "the machine" works (Google in our case).

* Be in the middle of it and expect to get banged up.

* Have great humility and FEAR.

* It isn't KNOWING that matters it is what you do when you DON't KNOW.
* Find smart people who disagree with you and LISTEN.

I couldn't summarize how teams I've led have made over $30M in online sales learn to think and be. Ray may be speaking of how to manage a hedge fund, but he may as well be outlining how to be a great digital marketer.

This post explores an eternal truth - people not things sell.
http://www.curagami.com/magical-thinking/marketing/5-ways-people-fix-content-marketing/

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oconnorandkelly's curator insight, April 30, 6:37 AM

A really excellent read - great points are made in here.

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Stop, Wait & Listen: 5 Easy Google Recovery Steps

Stop, Wait & Listen: 5 Easy Google Recovery Steps | Curation Revolution | Scoop.it

Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm:

Take These Easy Steps To Recover:

  • Stop, Wait & Listen.
  • Analytics Deep Dive.
  • Create New KPIs.
  • Back In To Blue Oceans.
  • Create Community.
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