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Can Altruism Disrupt?

Can Altruism Disrupt? | Curation Revolution | Scoop.it
Martin (Marty) Smith's insight:

Sometimes the proximity of things you write creates a new idea. Two recent ScenttTrail Marketing posts got smashed up today:

The New Altruism: Wright, Shermer and Benkler


Why Internet Marketing Must Disrupt To Win 

 

These recent posts got me thinking (always dangerous lol). What if we can use Altruism as a disruptive force?

 

Pepsi achieve disruption in the Cola Wars with the magical User Generated Content platform Pepsi refresh (see this great AdAge summary and infographic for more http://adage.com/article/viewpoint/a-teaching-moment-professors-evaluate-pepsi-refresh-project/237629/ ).

 

MasterCard is disrupting my TV time with the weird guy singing about standing up to cancer (http://mastercard.standup2cancer.org/ ) and nonprofits are becoming disruptive as RobinHood.org and ChairityWater.org prove. 


Can Altruism Disrupt?
Altruism may be the ONLY marketing act sure to disrupt from now to the end of time. Sure Altruism has HUGE proponents in Google and Facebook, but as Benkler discussed in the video included in my The New Altruism post PAPA GOT A BRAND NEW BAG.

I've been wondering why we seem to have suddenly made this turn toward altruism when Benkler explained it so beautifully. This trend isn't a turn, a tune or a change. The majority of people, like 70%, have always wanted a fair expression of altruism in their lives. 

We assumed, and you know what happens when we Internet marketers do that, everyone was the 30% of self-interested pirates. Benkler makes the same point as Gladwell in Tipping Point. Given the right context we jump the turnstile, we break the window, we join the 30%. 

We are NOT all one thing or another ever. We are a strange mix of all kinds of things. Art, science, anger, love and magician and bully are present and, given the right circumstance, will visit and sometimes make it feel like we are THAT or THIS. 

Not so much as it turns out. Perhaps I have unique perspective on the question of who I am. In quick succession I lost my role in the company I co-founded, the love of my life and heard "cancer" and my name in the same sentence. Tough couple of years taught me some HARD things about ME. I can be an ASS and a kind, loving, generous person sometimes in the same day, hour, minute (lol). 

Pema Chodron taught me to forgive and Eckhart Tolle taught me to live in this moment, the one happening NOW. Both these great teachers help create the complex self Benkler discusses. 

 Perhaps this self-awareness is why DISRUPTION is so important. A company, brand or product willing to disrupt is unsure, acting in the NOW with courage. They may FAIL, some believe Pepsi did, or they may just create a new less selfish and more connected future. 

I may not get to that future with you or your children, but it is coming and I will spend every dime I've ever saved and every moment I have to help altruism DISRUPT because life is short, magical and full of joy. Why wouldn't we share such a disruptive message?

 

What about you? What have you disrupted or been good to lately? Share your experience with Altruisim or cause marketing and I will curate in. Thanks, you ROCK. Marty 

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Why Haiku Deck May Be Most Important Internet Marketing Tool You AREN'T Using via @Curagami

Why Haiku Deck May Be Most Important Internet Marketing Tool You AREN'T Using via @Curagami | Curation Revolution | Scoop.it

Haiku Decks Create Shares & Community
If we told you there was a tool that would generate 3,200 views of your content on average and produce almost 60,000 views and over 700 shares for 34 uses (of the tool) you would USE IT right? This Curagami post shares why Haiku Deck is a powerful Internet marketing tool you should start using NOW.


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Will Widgets Inherit the Web? via @HaikuDeck

Will Widgets Inherit the Web? via @HaikuDeck | Curation Revolution | Scoop.it
Creating a distributed content network with widgets is a vast blue ocean of low cost, high reward Internet marketing today. Won't be that way for long.

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Is Google Becoming Amazon? WSJ Video

Is Google Becoming Amazon? WSJ Video | Curation Revolution | Scoop.it

When Google went public 10 years ago, co-founder Larry Page said he wanted to get his search engine's users out of Google and to the right place as fast as possible. Today, Google is often doing the opposite. WSJ's Rolfe Winkler reports on the News Hub with Tanya Rivero. (Photo: Getty Images).

Marty Note
10 years old Google is moving from search to a content and commerce portal. Increasingly Google wants to be s destination not simply the world leading sieve. Content is king and the king is beginning to emulate one of their subjects - Amazon.

Amazon has been successful at balancing their business between content and commerce. Many Amazon interactions are "rich search" engagements where we use Amazon's reviews or vast scale to teach us something about an online marketplace.

Look at Amazon's nascent entry into streaming video market. Using their loyalty program, Prime, Amazon has the most addictive and best looking streaming option. Amazon's advantage? They SELL movies as well as giving away what feels like about 1/3 of their titles FREE to prime members.

BRILLIANT use of a loyalty program since it reinforces a key benefit, access, and creates a crack cocaine like addiction. When I want to find a movie Netflix doesn't have Amazon is where I go. Lately I even pay to "rent" or "buy" a title too having plowed through free titles.

Now let's turn back to Google and realize that content, search and content are VERY different things. Amazon's use of prime to improve their streaming option into a viable digital marketplace demonstrates the interconnected synergies a commerce & content player like Amazon can achieve.

Can Google become equally as successful at content and commerce? Perhaps, but one need only look at Yahoo's struggles to be both search and content portal to question whether either is sufficiently difficult to demand full attention.

As we search less and differently Google wants to diversify and protect the kingdom they've built. Entering oceans made red with competition as both content and commerce are is a different gig. Will be interesting to see how the king adapts to being a lowly prince.


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Cendrine’s Favorite Tweeps Daily Features Being Mark Traphagen

Cendrine’s Favorite Tweeps Daily Features Being Mark Traphagen | Curation Revolution | Scoop.it

Follow Cendrine's Favorite Tweeps Paper.li
Cendrine is one of Curagami's top 50 curators because she is one of the hardest working content curators. If you don't already subscribe to @Cendrine Marrouat - www.socialmediaslant.comPaper.li you should:

http://paper.li/cendrinemedia/1335165520?edition_id=33690c50-26eb-11e4-8895-002590721287

Great curated content from a great curator that can save you time and energy is always welcome. Look for my Curagami post on Being Mark Traphagen: How You Can Get Paid To Be You (http://www.curagami.com/featured/being-mark-traphagen-get-paid-to-be-you/ ).

Oh, and LOVE The Moon Audio (http://Moon-Audio.com) ad thanks to retargeting (too good).
M


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SEO Daily Rocks Future of SEO With Excellent Paper.li

SEO Daily Rocks Future of SEO With Excellent Paper.li | Curation Revolution | Scoop.it

Future of SEO
Pay particular attention to the Future of SEO post in SEO Daily's excellent Paper.li because they have it just right. We riffed on this idea of THEMES and TOPICS not keywords yesterday on Curagami (http://www.curagami.com/ecommerce/future-of-shopping-ebay-r-j-pitman-and-motif-hardeep-walia/ ).

Keywords can't DESCRIBE ideas. Keywords don't understand context, idiom or snarkyness. The next web is about meaning, emotion and connection. This means spiders have to use whats at hand, context, to understand sentiment and meaning.

Think of owning TOPICS instead of keyword positions. Shift your thinking to the border between your ideas and theirs. In that border real "intellectual property" exists, can be mined and spun into gold. IF you think more broadly than WORDS and POSITION.

OH, & thanks for including our Connection Is The New Ecommerce Haiku Deck: http://shar.es/1n6LOA

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Killing Your Brand Easy As One, Two, Three

Killing Your Brand Easy As One, Two, Three | Curation Revolution | Scoop.it

Killing Your Brand Is Easy
Small to Medium Sized Businesses (SMBs) have shipping ALL WRONG. They want cheap shipping. Shipping is a battleground and trying to save money there is often tripping over $100 bills to pick up pennies.

This G+ post shares the wrong questions being asked in the wrong ways by many SMBs. I like FedEx even for TINY companies because they immediately look BIGGER and more trustworthy with FedEx attached.

Things still go BUMP in the night with FedEx, but we trust THEY will make it right. I don't mind checking a tracking number and working with FedEx to solve a shipper's problem. I won't CONSIDER hopping in my car and running to the post office to attempt to do the same for USPS.

The brands live in different places in my head. FedEx has done many more good turns that bad. USPS has delivered more than they failed too, but when they fail its always MISERABLE trying to straighten it out.

All things being equal, and they never are, I can make a solid branding argument for why any online business should ship FedEx with triggers for free ground and air.

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Making Process Visible & A Lesson In Web Design: Mario Botta at Bechtler Museum

Making Process Visible & A Lesson In Web Design: Mario Botta at Bechtler Museum | Curation Revolution | Scoop.it

Curator As Hero
I won't copy my linked GPlus (https://plus.google.com/102639884404823294558/posts/3KLUrc157bC ) post except to say look at the ceiling. I left the top of this image so you can see THE LIGHTS.

I like to do this exercise in department stores too. Looking at the lights gives you a sense for how some a hard working team created the subtle emphasis that now guides your learning and eye. Seeing the lighting always tells you how DRAMATIC the act of curating is too.

NOW ask yourself how you create drama, emphasis, light and shadow on your website? I share more #webdesign thoughts on the linked post. Bravo to the team at the Bechtler Museum in Charlotte, NC for their hard work on the Mario Botta exhibit. KUDOS!

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Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail

Invisible Giant: Why New SEO Is So Hard To See via @HaikuDeck by @Scenttrail | Curation Revolution | Scoop.it

There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.

Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.

* Friends of Friends Marketing.

* Multi-channel Marketing.

* Web's "Fabric" Like Space/Time.

Adding a Curatti blog post at midnight tonight too.
http://curatti.com/invisible-giant-hard-see-new-seo/

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malek's curator insight, August 5, 4:37 AM

Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.

donhornsby's curator insight, August 5, 5:02 AM

(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do). 

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What Does Red Bull Know About Online Marketing? LOTS To Steal via @HaikuDeck

What Does Red Bull Know About Online Marketing? LOTS To Steal via @HaikuDeck | Curation Revolution | Scoop.it
Connection, our human ability to listen, share and respond, is the new ecommerce. This Haiku Deck is in support of Marty Smith's Keynote talk at FedEx Connection Conference 7.30.14.

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Is Your Content Getting Outside of YOUR Musuem? Discovery Place Charlotte

Is Your Content Getting Outside of YOUR Musuem? Discovery Place Charlotte | Curation Revolution | Scoop.it
Discovery Place, Charlotte’s Science Museum, is a family-friendly attraction with fun educational events, shows, IMAX, 3D films and live animals.


Marty Note
In Charlotte for the Search Exchange Conference and saw an interesting idea at lunch. The Charlotte Discovery Museum puts exhibits out on the sidewalk.

What a concept. Everyday at lunch thousands stream by the museum. Instead of staying locked up in their box they bring cool exhibits out to the sidewalk.

The relevant question is what are you doing  to move your online content and community metaphorically out to the sidewalk? Here are my favorite ways to go to the people:

* Conferences and events.
* Meetups and classes.
* Find the _______ to win __________ (these modern treasure hunts have exploded on social / mobile web).
* Free Consulting Sundays (promise to bring these back soon).
* Free Lunch Fridays (have lunch on a Hangout & invite anyone interested in your topic. Be sure to schedule cool topics.
* Meet ___________ at _____________ If you can get Seth Godin to come hangout with you do so. If not think who you can hangout with & invite others.
* Startup Weekends & Hackathons.
* Online "telethons" (stolen from my friend Gregory Ng).

* Ride a bicycle across America (NOT recommended lol).
* Speak at conferences like Phil is at SearchEx and I am at FedEx Ecom Strategies Conference in Raleigh tomorrow.

What about you? How to you get your act out and on the road. What do you like to do to add a sense of touch and reality to your virtual identity?

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Overwhelmed? Enter #IMoverwhelmed Sweeps via @Curagami

Overwhelmed? Enter #IMoverwhelmed Sweeps via @Curagami | Curation Revolution | Scoop.it

OVERWHELMED
Overwhelmed Is the word we keep hearing from Small to Medium Sized business. They feel overwhelmed by Internet marketing's ever changing environment and accelerating demands. Yeah, we can help with that

Nothing so motivated as a sinner seeking redemption. We've been marketing online so long, more than 30years combined in team Curagami, we sometimes hear "overwhelmed" after we speak to customers.

As penance we are going to help one lucky company create a plan. See we know something about feeling overwhelmed. When I heard "cancer" and my name in the same sentence "overwhelmed" was the right word. I worked my way out by planning to ride a bicycle across America.

DON'T DO THAT (lol), but do enter our #IMoverwhelmed Sweeps and we guarantee you will begin to feel less overwhelmed NOW. Remember you are not alone and keep turning the crank :). Marty



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Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami

Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami | Curation Revolution | Scoop.it
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.


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Brian Yanish - MarketingHits.com's curator insight, July 23, 5:05 AM

As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.


Why?

The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder. 


Connecting content to product engagement is the new marketing.

Karen Dietz's comment, July 23, 2:43 PM
I really enjoyed this article Marty and am going to reference it for another kind of story project I'm working on. Good stuff! Thanks for finding and sharing.
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Hero Marketing via @Curagami - Whose Your Hero?

Hero Marketing via @Curagami - Whose Your Hero? | Curation Revolution | Scoop.it

Hero Marketing embraces the eulogy life we see & want but few live. Eulogy values are faith, hope, love & forgiveness needed to create Hero Marketing.

Hope your marketing and life are heroic. Hope you will share your hero. Read great hero story shared by Curagami (http://www.curgami.com) co-founder Phil Buckley and share your Hero Story.


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Turn Visitors Into Your Customers With Persuasive Web Design

Turn Visitors Into Your Customers With Persuasive Web Design | Curation Revolution | Scoop.it

Persuasive Web Design

Clarity – the Basic RequirementVisual FirstSet the Visual in Proper HierarchyAdd a Call to ActionKeep User Behaviors in Mind

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Why I Don't Like Scoopit Links on Twitter [Top Curation Revolution Scoop All Time]

Why I Don't Like Scoopit Links on Twitter [Top Curation Revolution Scoop All Time] | Curation Revolution | Scoop.it

8.21.14
With 1,387 views, more than 2x the next closest Scoop, The debate about Scoop.it links on Twitter is the most viewed and shared Curation Revolution Scoop of all time.

Dr. V

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 


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Karen Dietz's comment, August 22, 11:07 AM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's comment, August 22, 11:07 AM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's curator insight, August 22, 11:25 AM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

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From Brands To Communities - Understanding The Wiki-ization of Marketing

From Brands To Communities - Understanding The Wiki-ization of Marketing | Curation Revolution | Scoop.it

As social media changes web marketint needw to inspire the kind of commitment, support and contribution made popular by Wiki-pedia. Market, create and communicate MOVEMENTS not simply SALES. Create and curate online community. Understand the Wiki-ization of Marketing.



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Martin (Marty) Smith's curator insight, August 18, 3:55 PM

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Marketing Triptych via @HaikuDeck BUZZING

Marketing Triptych via @HaikuDeck BUZZING | Curation Revolution | Scoop.it

3 Internet Marketing Haiku Deck Triptych is BUZZING:

Invisible Giant: Why It's So Hard To See The New SEO (1,726 views 2wks)
http://shar.es/1nY2gX

Get Hired or Bought By Warren Buffet (132 views in 12 hrs)
http://shar.es/1nY2qu

Connection: The New Ecommerce (1,094 views in a week)
http://shar.es/1nY27I

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A Vs. B Conversations = Simple Social Enagement via @Moon_Audio

A Vs. B Conversations = Simple Social Enagement via @Moon_Audio | Curation Revolution | Scoop.it
Time for a game of Versus!

Fostex versus Sennheiser... Who makes the best headphones? GO!


Friends at http://www.Moon-Audio.com make the best audio cables in the world. Their cables connect to headphones and earphones and passions run HIGH where people's music and gear are concerned.

See Moon Audio's Fostex vs. Sennheiser Question Here
on.fb.me/1uOFvEv

That link takes you to Moon Audio's Facebook page where use of vs. prompts passionate shares and stories of experience and joy. Great simple idea to promote engagement, garner User Generated Content and learn how your customers really FEEL about the brands you sell.

We are working on a vs. tool for Curagami (http://www.curagami.com ) our marketing tool suite meant to create exactly the kind of community Moon Audio is generating right now thanks to a simple "vs." question.

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The Invisible Giant: Why Its Hard To See The New Seo Now "Seen" By Thousands

The Invisible Giant: Why Its Hard To See The New Seo Now "Seen" By Thousands | Curation Revolution | Scoop.it

New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had. The Giant is more visible than ever.

Thousands, thanks to shares from friends such as @Kelly Hungerford@malek@ janlgordonand @Brian Yanish - MarketingHits.comhave "seen" the Invisible Giant of the #newseo. Have you?

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malek's comment, August 11, 11:21 AM
That's what "Friends of Friends Marketing" is for
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Meaning, Value, Drive in Work & Life: Dan Ariely TED Talk

Meaning, Value, Drive in Work & Life: Dan Ariely TED Talk | Curation Revolution | Scoop.it

Work and Value
Dan Ariely, author of Predictably Irrational a great book for Internet marketers, explains how meaning is more important than money in this excellent TED talk. In a series of experiments Ariely explains the delicate ballet we dance between motivation, meaning and value.

Reminded me of Daniel Pink's Drive: The Surprising Truth About What Motivates Us. This talk ties to Trendwatching's report on Demanding Brands too (http://trendwatching.com/trends/demandingbrands/ ).

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How Do You Swim From Cuba To Key West? Never Ever Give Up Diana Nyad TED Talk

How Do You Swim From Cuba To Key West? Never Ever Give Up Diana Nyad TED Talk | Curation Revolution | Scoop.it
In the pitch-black night, stung by jellyfish, choking on salt water, singing to herself, hallucinating … Diana Nyad just kept on swimming. And that's how she finally achieved her lifetime goal as an athlete: an extreme 100-mile swim from Cuba to Florida -- at age 64. Hear her story.
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Great inspirational TED Talk from the swimmer who just made the Cuba to Key West swim on her 5th attempt at age 64.

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SurveyReviews Cool New Must Steal Social Media Idea via @CourtyardHotels

SurveyReviews Cool New Must Steal Social Media Idea via @CourtyardHotels | Curation Revolution | Scoop.it

Steal This Survey To Post Idea
Had a great stay at the Courtyard by Marriott in downtown Charlotte during the Search Exchange conference. I NEVER fill out surveys since who has the time, but the service was so good I wanted to share that information with Marriott.

I broke my rule and completed a survey that was at least 2 pages too long. Started out looking all Net Promoter and then just went on too long. Glad I hung with it because if I'd bailed I wouldn't have seen one of the coolest ideas - use surveys to create web reviews.

The last page asked me to write a review TO GO TO THE COURTYARD WEBSITE. Now that is BRILLIANT. Bet they are smart enough to create a new webpage with the 100 words I just shared too adding to page spread and aggregating reviews on their property.

Why am I so confident Courtyard is that good? Look at their 7,000 follows on 43K following number (15%). IMPRESSIVE. Most big brands think social is about THEM talking to you. That's why I created Social Its About the Conversation Stupid on Haiku Deck (http://shar.es/LhQP2 ).

Don't have to teach Courtyard by Marriott to listen. They are and the experience in their hotel was pretty amazing as a result. Now all they need is our startup Curagami (http://www.curagami.com ) to take their community to the next level of excellence in listening :). M


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5 SEO Tips From Search Exchange Conference Charlotte via @steveplunkett

5 SEO Tips From Search Exchange Conference Charlotte  via  @steveplunkett | Curation Revolution | Scoop.it


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SEO Tips From Search Exchange
5 Great Tips From am session on SEO this morning shared by @steveplunkett  :

* The SERP (Search Engine Response Page) is what you make it.
* Paid Search Has To Consider PLAs (Product Listing Ads).
* Natural Search & Paid Search Need To Work Together!

* Find "sweet spots" where competition isn't (we call these "blue oceans").
* TEST Into the right strategy for your brand.

Emphasis on #3 is ours. If SEO (organic search) and paid search aren't working together each is hurting the other. There is no neutral. PLAs or Paid Listing Ads (the old Froogle) brings a visual component and that's all good.

Testing to find "blue oceans" or "sweet spots" where your competition isn't is the real important idea here. We also like creating "Curagami Scores" since connecting seemingly disparate competitors or websites across their social, pagespread and other values helps SEE patterns you can't see without that view (will be discussing this idea as Keynote speaker for FedEx on 7.30.14).

Will post more about "Curagami Scores" soon on http://www.Curagami.com .

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Nowist Innovation In A New World - via @Curagami

Nowist Innovation In A New World - via @Curagami | Curation Revolution | Scoop.it

Joy Ito's TED Talk & his new principles of innovation: power of pull, compass not plans. learning over education explain Nowist Innovation In A New World.

We love Ito's Principles of Innovation:
* Power of Pull - draw as needed don't stock.
* Compass over Plans - plans are too costly to use.
* Learning over Eduction - learning is something you do, eduction is something the do to you.

We shared our list of elemental "compass readers" too:
* Strong.

* Wean.
* Electromagnetism.
* Gravity.

Some of those you want to empower, others you want to limit their damage. Want to innovate today? Better become a NOWIST.

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Is Your Content Living A Resume or Eulogy Life? - Curatti

Is Your Content Living A Resume or Eulogy Life? - Curatti | Curation Revolution | Scoop.it

Is Your Content Heroic
Content needs to be great or Eulogy worthy as explained by David Brooks. Eulogy content creates foundation for community & User Generated Content curation.

Heroic content creates a foundation for an important ASK. You need to ask THEM (visitors, members) to share their content. Since we know a fraction of your visitors, 1% or less typically, are willing to share your content must be heroic. Here are places your content should be Eulogy worthy:

* About Page.
* Creation story.
* Movement Summary
* Testimonial Page.
* Ambassadors Program.

Learn more about creating Eulogy worthy content on Curatti:
http://curatti.com/content-living-resume-eulogy-life/

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Therese Torris's curator insight, July 22, 6:57 AM

"Heroic Content Marketing"