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Can Altruism Disrupt?

Can Altruism Disrupt? | Curation Revolution | Scoop.it
Martin (Marty) Smith's insight:

Sometimes the proximity of things you write creates a new idea. Two recent ScenttTrail Marketing posts got smashed up today:

The New Altruism: Wright, Shermer and Benkler


Why Internet Marketing Must Disrupt To Win 

 

These recent posts got me thinking (always dangerous lol). What if we can use Altruism as a disruptive force?

 

Pepsi achieve disruption in the Cola Wars with the magical User Generated Content platform Pepsi refresh (see this great AdAge summary and infographic for more http://adage.com/article/viewpoint/a-teaching-moment-professors-evaluate-pepsi-refresh-project/237629/ ).

 

MasterCard is disrupting my TV time with the weird guy singing about standing up to cancer (http://mastercard.standup2cancer.org/ ) and nonprofits are becoming disruptive as RobinHood.org and ChairityWater.org prove. 


Can Altruism Disrupt?
Altruism may be the ONLY marketing act sure to disrupt from now to the end of time. Sure Altruism has HUGE proponents in Google and Facebook, but as Benkler discussed in the video included in my The New Altruism post PAPA GOT A BRAND NEW BAG.

I've been wondering why we seem to have suddenly made this turn toward altruism when Benkler explained it so beautifully. This trend isn't a turn, a tune or a change. The majority of people, like 70%, have always wanted a fair expression of altruism in their lives. 

We assumed, and you know what happens when we Internet marketers do that, everyone was the 30% of self-interested pirates. Benkler makes the same point as Gladwell in Tipping Point. Given the right context we jump the turnstile, we break the window, we join the 30%. 

We are NOT all one thing or another ever. We are a strange mix of all kinds of things. Art, science, anger, love and magician and bully are present and, given the right circumstance, will visit and sometimes make it feel like we are THAT or THIS. 

Not so much as it turns out. Perhaps I have unique perspective on the question of who I am. In quick succession I lost my role in the company I co-founded, the love of my life and heard "cancer" and my name in the same sentence. Tough couple of years taught me some HARD things about ME. I can be an ASS and a kind, loving, generous person sometimes in the same day, hour, minute (lol). 

Pema Chodron taught me to forgive and Eckhart Tolle taught me to live in this moment, the one happening NOW. Both these great teachers help create the complex self Benkler discusses. 

 Perhaps this self-awareness is why DISRUPTION is so important. A company, brand or product willing to disrupt is unsure, acting in the NOW with courage. They may FAIL, some believe Pepsi did, or they may just create a new less selfish and more connected future. 

I may not get to that future with you or your children, but it is coming and I will spend every dime I've ever saved and every moment I have to help altruism DISRUPT because life is short, magical and full of joy. Why wouldn't we share such a disruptive message?

 

What about you? What have you disrupted or been good to lately? Share your experience with Altruisim or cause marketing and I will curate in. Thanks, you ROCK. Marty 

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Why Amazon Prime is MONEY So Steal This via @ScentTrail Marketing

Why Amazon Prime is MONEY So Steal This via @ScentTrail Marketing | Curation Revolution | Scoop.it
More than a loyalty program, Amazon prime is ecommerce's future. Amazon Prime builds community, reduces customer risks, is easy and fun so steal this...
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People: 5 Ways People Fix Content Marketing - Curagami

People: 5 Ways People Fix Content Marketing - Curagami | Curation Revolution | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Post includes a Fareed Zakaria interview with hedge fund manager Ray Dolio because Ray shares 5 tips for how to become a great web marketer:

* Think more about how "the machine" works (Google in our case).

* Be in the middle of it and expect to get banged up.

* Have great humility and FEAR.

* It isn't KNOWING that matters it is what you do when you DON't KNOW.
* Find smart people who disagree with you and LISTEN.

I couldn't summarize how teams I've led have made over $30M in online sales learn to think and be. Ray may be speaking of how to manage a hedge fund, but he may as well be outlining how to be a great digital marketer.

This post explores an eternal truth - people not things sell.
http://www.curagami.com/magical-thinking/marketing/5-ways-people-fix-content-marketing/

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oconnorandkelly's curator insight, April 30, 6:37 AM

A really excellent read - great points are made in here.

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Stop, Wait & Listen: 5 Easy Google Recovery Steps

Stop, Wait & Listen: 5 Easy Google Recovery Steps | Curation Revolution | Scoop.it

Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm:

Take These Easy Steps To Recover:

  • Stop, Wait & Listen.
  • Analytics Deep Dive.
  • Create New KPIs.
  • Back In To Blue Oceans.
  • Create Community.
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Context Conversations the Future of Marketing - Curagami

Context Conversations the Future of Marketing - Curagami | Curation Revolution | Scoop.it
Digital marketing is moving to real time CONTEXT & CONVERSATIONS. Curagami's Predictive Analytics Engine (cPAE) creates relevant web, email & mobile context
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Story By Google Rocks

Story By Google Rocks | Curation Revolution | Scoop.it

Story by Google Rocks
Wow, what a cool new visual marketing aid. Google's new STORY grabs pictures from your iPhone and makes an editable visual "book" out of them.

Too good. Great visual marketing aid.

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The Rise of Social Shopping via @HaikuDeck

The Rise of Social Shopping via @HaikuDeck | Curation Revolution | Scoop.it

Rise of Social Shopping
Blink an eye and big stuff happens. With valuations in the billions for sites such as +OpenSky and in the hundreds of millions for relative newcomer WaNeLo.com Don't get lost in the trap such valuations create.

Remember Arthur C. Clarke's quote:
Any sufficiently NEW technology is indistinguishable from MAGIC.

There are several forms of new ecommerce magic happening now including:

+Wanelo = gamified, social & mobile shopping.
MassDrop = social affiliate program.
+OpenSky = Social Shopping with a #crowdfunding or +quirkydotcom  feel.
+fab.com = social shopping.
+Etsy = +eBay for crafters.
+Woot = Daily Deal

We added a new section to our Ecommerce Questions Haiku Deck to reflect the rise of social shopping. We also noted how and why Amazon should be worried. New "social shopping" plays are hitting Amazon right where they are vulnerable - community, social and mobile.

Amazon is  "Search and Stab" and they are about to compete with savvy mobile game creators. Shopping as a social game will beat low prices created by scale. Didn't Amazon just prove that point by vanquishing Walmart from the king's ecommerce throne?

Amazon understands the ARBITRAGE of online commerce better than anyone, but what if arbitrage wasn't the driving force anymore? Going to be an interesting fight between SCALE and its many benefits and a new generation of "kids" who don't know any better than to question everything, assume nothing and have FUN.

Fun is contagious. Will follow with video notes soon.

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New Video Notes Added To Key Ecommerce ?s @HaikuDeck!

New Video Notes Added To Key Ecommerce ?s @HaikuDeck! | Curation Revolution | Scoop.it

Lots of questions after our presentation of asking the right Ecommerce questions last week to a group of about 40 Small to Medium Sized Businesses in Raleigh sponsored by FedEx. Instead fo writing more, we took a different approach and developed short "Video Notes" adding Curagami YouTube links to our Haiku Deck:

Find the Haiku Deck Here
http://shar.es/1gssvu

Find Introductory Video Notes on YouTube Here
https://youtu.be/T3KVhY_yK10 

Find Video Notes about creating online community here
https://youtu.be/KXmON4U1I_E 


Will add more video notes soon.  

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My First Scoop.it Pic & Why Visual Marketing Rocks via @Scoopit

My First Scoop.it Pic & Why Visual Marketing Rocks via @Scoopit | Curation Revolution | Scoop.it
Organic reach and engagement are declining on social networks. Here's how to share curated content with images for more clicks to your website.
Martin (Marty) Smith's insight:

Too Good! My first Scoop.it Pic. Thanks to @Guillaume Decugisand kudos to @Scoop.itteam and a great content curation tool gets better.

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Ecommerce Master Class Video: Contests - via @Curagami

Ecommerce Master Class Video: Contests - via @Curagami | Curation Revolution | Scoop.it

This Ecommerce Master Class Video shares one of our favor web marketing tips. Contests create tribes, engagement & loyalty. Cotests are WORK and they work.

Features Moon-Audio.com's Music & Gear Lover Reviewer Contest:
http://www.moon-audio.com/ambassador-review-contest

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Hero Marketing: How SMBs Can Compete With Amazon - New @HaikuDeck via @Scenttrail

Hero Marketing: How SMBs Can Compete With Amazon - New @HaikuDeck via @Scenttrail | Curation Revolution | Scoop.it

Hero Marketing combines passion, customer focus, exponential thinking and the creation of movements to help Small to Medium Sized Businesses (SMBs) compete with Amazon.

Created this new Haiku Deck for a conference in Baltimore sponsored by FedEx on 2.26.

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Content Director by Scoop.it: Because We MUST Curate Content

Content Director by Scoop.it: Because We MUST Curate Content | Curation Revolution | Scoop.it

Content Director Should Rock Content Marketing
I'm excited that th etalented @Scoop.itteam ( @Guillaume Decugis@Ally Greer@Marc Rougierand many others) are launching a new content curation tool called Content Director. As team Curagami shared in our 7 Reasons You Must Curate Content (http://shar.es/1ohSrO over 5,000 views now) knowing what content is making you money and why is a CSF (Critical Success Factor).

Can't wait for our demo tomorrow PM. Will report back.

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Is Email Going Away? Yes

Is Email Going Away? Yes | Curation Revolution | Scoop.it

Why Sandberg's End Of Email Will Come True
Great post about why email is doomed. My favorite points include:

Rise of Enterprise Social Networks (ESNs)
Leading vendors of social networking systems such as IBM and SAP are integrating social into their business application suites supporting an open and reusable flow of intersecting and persistent conversations, which can also form the basis of a powerful knowledge-base. The key to future success is to understand the detailed way people work and how systems support them, and then to ensure that social fits that way they work.

Generational Change
As people collaborate more widely to build on strengths, to solve customer problems, to create innovation, to recruit and retain talent etc etc they will increasingly turn to enterprise social networks. To continue to do so on email is imply inefficient and ineffective, it's that simple.

Great post! Yes email is going away and it may be faster than anyone realizes like almost everything else is happening lately.

Added more thoughts on Gplus
https://plus.google.com/102639884404823294558/posts/VRWjqNmqXBX



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Content Curation For The Win via @Curagami

Content Curation For The Win via @Curagami | Curation Revolution | Scoop.it

Content Curation's 12 Biggest Myths are busted by Julia McCoy so any web marketing team can understand why content curation is a Critical Success Factor.

Thanks to @Cendrine Marrouat - SocialMediaSlant.comfor sharing Julia McCoy's great post. Enjoyed riffing on top of the 12 Content Curation Myths.

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Cendrine Marrouat - SocialMediaSlant.com's comment, December 29, 2014 12:31 PM
Awesome curation, @Martin (Marty) Smith!
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Stop Making Sense To Win Online via @Curagami

Stop Making Sense To Win Online via @Curagami | Curation Revolution | Scoop.it

Burn Down Your House
Talking Heads know an important internet marketing truth – sometimes you need to put on a big suit, jump around and burn down your web marketing house.


Watch David Byrne carefully. Everything happening is practiced but not stale, choreographed but spontaneous and crazy & planned. If there is a better example for where our near real time, content, community and commerce online world is going we don't know it.

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Successful Social Media Managers Need These 4 Traits

Successful Social Media Managers Need These 4 Traits | Curation Revolution | Scoop.it

Grace & Social Media Marketing (Scenttrail Notes)
The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Today you need "social skills" such as:

1. In-person and online social grace (agree! very important).

2. Editorial/journalism skills (Need to know how to tell a great story).

3. Understanding of channel diversity (Who has KLOUT in your space?).

4. General pop culture awareness (YES, if it is HOT you need to be ON IT riffing reasons why your content is related and relevant).

Great post on the "new" skills needed to make #smm work. Great share by @Cendrine Marrouat - SocialMediaSlant.comvia her Paper.li.

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