Web Copy Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage.
Here are the tips we share on Curagami:
Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
Cliches – Cliches are another “truth” you can turn in your favor
Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym
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