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Marketing #3 On Forbes Top Jobs for 2013

Marketing #3 On Forbes Top Jobs for 2013 | Curation Revolution | Scoop.it
Looking for a new career? Here are the top jobs for 2013.
Martin (Marty) Smith's insight:

Explosion online is leading to Marketing being one of Forbes Top Jobes for next year.

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SMBs: Don't Learn SEO, Join the CIRCUS Instead via @Curagami

SMBs: Don't Learn SEO, Join the CIRCUS Instead via @Curagami | Curation Revolution | Scoop.it

SEO Freakshow
Small to Medium Sized Businesses are caught in a vicious Chinese finger puzzle. The more they pull the more stuck they become. We say REJECT the CATCH-22 of trying to be us (SEOs, Internet marketers) and run away and join the circus instead. Here's why. 

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Epic? We Want You To Become An Owner: Scenttrail Goes Multi-Author

Epic? We Want You To Become An Owner: Scenttrail Goes Multi-Author | Curation Revolution | Scoop.it
EPIC? We Want You

Imagine if you were one of the first contributors to Mashable, TechCrunch or the Huffington post. Life for those first contributors is good now. Life for those trying to elbow their way in is not nearly as good. Stop elbowing because we have a cool idea.

APPLY to be one of the first 5 Scenttrail Authors / Curators and Contributors, become an owner and find greatness...together. 


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Community Lessons: @Medium Is The Message: What eRetailers Sell via @ScentTrail

Community Lessons: @Medium Is The Message: What eRetailers Sell via @ScentTrail | Curation Revolution | Scoop.it

The Medium Is The Message
We may have read a better explanation of Curagami’s raison d’être than Medium founder Ev Williams, but we don’t remember when. Ev’s discussion of the move from widget focus (adding features) to the Jungian thing – helping customers self actualize and so become more actualized in turn – is an ecommerce must read. 

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The Platform Revolution #infographic via @Curagami

The Platform Revolution #infographic via @Curagami | Curation Revolution | Scoop.it

The Platform Revolution "
Google is all about big brands now," a frustrated customer said. The complaint was about how this Small to Medium Sized Business couldn't win organic listings anymore. We disagreed. Google isn't rewarding top organic listings to Big Brands. Big brands look and feel more like platforms and that is why they are winning in spite of themselves. 

Learn more about why you MUST think in platforms NOW: http://www.curagami.com/magical-thinking/new-seo/the-platform-revolution/  

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Why I'm Not An SEO - via @Curagami

Why I'm Not An SEO - via @Curagami | Curation Revolution | Scoop.it

Some finally "get SEO" as tactical advantage ends. Online marketing must win hearts, minds & loyalty. Brands must build online community SEO not so much anymore. Those and other reasons are why I'm not an SEO. 

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Why Amazon Prime is MONEY So Steal This via @ScentTrail Marketing

Why Amazon Prime is MONEY So Steal This via @ScentTrail Marketing | Curation Revolution | Scoop.it
More than a loyalty program, Amazon prime is ecommerce's future. Amazon Prime builds community, reduces customer risks, is easy and fun so steal this...
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People: 5 Ways People Fix Content Marketing - Curagami

People: 5 Ways People Fix Content Marketing - Curagami | Curation Revolution | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Post includes a Fareed Zakaria interview with hedge fund manager Ray Dolio because Ray shares 5 tips for how to become a great web marketer:

* Think more about how "the machine" works (Google in our case).

* Be in the middle of it and expect to get banged up.

* Have great humility and FEAR.

* It isn't KNOWING that matters it is what you do when you DON't KNOW.
* Find smart people who disagree with you and LISTEN.

I couldn't summarize how teams I've led have made over $30M in online sales learn to think and be. Ray may be speaking of how to manage a hedge fund, but he may as well be outlining how to be a great digital marketer.

This post explores an eternal truth - people not things sell.
http://www.curagami.com/magical-thinking/marketing/5-ways-people-fix-content-marketing/

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oconnorandkelly's curator insight, April 30, 6:37 AM

A really excellent read - great points are made in here.

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Stop, Wait & Listen: 5 Easy Google Recovery Steps

Stop, Wait & Listen: 5 Easy Google Recovery Steps | Curation Revolution | Scoop.it

Everything Is Harder Suddenly everything online seems harder. Or there may be a slow drip with energy and value leaking out seemingly unrecoverable. Google’s algorithmic haircuts hurt no matter how realization dawns. This post is about how to recover, regain and reposition your website after traffic, conversions and money are dealt an injury by an algorithm:

Take These Easy Steps To Recover:

  • Stop, Wait & Listen.
  • Analytics Deep Dive.
  • Create New KPIs.
  • Back In To Blue Oceans.
  • Create Community.
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Context Conversations the Future of Marketing - Curagami

Context Conversations the Future of Marketing - Curagami | Curation Revolution | Scoop.it
Digital marketing is moving to real time CONTEXT & CONVERSATIONS. Curagami's Predictive Analytics Engine (cPAE) creates relevant web, email & mobile context
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Story By Google Rocks

Story By Google Rocks | Curation Revolution | Scoop.it

Story by Google Rocks
Wow, what a cool new visual marketing aid. Google's new STORY grabs pictures from your iPhone and makes an editable visual "book" out of them.

Too good. Great visual marketing aid.

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The Rise of Social Shopping via @HaikuDeck

The Rise of Social Shopping via @HaikuDeck | Curation Revolution | Scoop.it

Rise of Social Shopping
Blink an eye and big stuff happens. With valuations in the billions for sites such as +OpenSky and in the hundreds of millions for relative newcomer WaNeLo.com Don't get lost in the trap such valuations create.

Remember Arthur C. Clarke's quote:
Any sufficiently NEW technology is indistinguishable from MAGIC.

There are several forms of new ecommerce magic happening now including:

+Wanelo = gamified, social & mobile shopping.
MassDrop = social affiliate program.
+OpenSky = Social Shopping with a #crowdfunding or +quirkydotcom  feel.
+fab.com = social shopping.
+Etsy = +eBay for crafters.
+Woot = Daily Deal

We added a new section to our Ecommerce Questions Haiku Deck to reflect the rise of social shopping. We also noted how and why Amazon should be worried. New "social shopping" plays are hitting Amazon right where they are vulnerable - community, social and mobile.

Amazon is  "Search and Stab" and they are about to compete with savvy mobile game creators. Shopping as a social game will beat low prices created by scale. Didn't Amazon just prove that point by vanquishing Walmart from the king's ecommerce throne?

Amazon understands the ARBITRAGE of online commerce better than anyone, but what if arbitrage wasn't the driving force anymore? Going to be an interesting fight between SCALE and its many benefits and a new generation of "kids" who don't know any better than to question everything, assume nothing and have FUN.

Fun is contagious. Will follow with video notes soon.

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New Video Notes Added To Key Ecommerce ?s @HaikuDeck!

New Video Notes Added To Key Ecommerce ?s @HaikuDeck! | Curation Revolution | Scoop.it

Lots of questions after our presentation of asking the right Ecommerce questions last week to a group of about 40 Small to Medium Sized Businesses in Raleigh sponsored by FedEx. Instead fo writing more, we took a different approach and developed short "Video Notes" adding Curagami YouTube links to our Haiku Deck:

Find the Haiku Deck Here
http://shar.es/1gssvu

Find Introductory Video Notes on YouTube Here
https://youtu.be/T3KVhY_yK10 

Find Video Notes about creating online community here
https://youtu.be/KXmON4U1I_E 


Will add more video notes soon.  

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My First Scoop.it Pic & Why Visual Marketing Rocks via @Scoopit

My First Scoop.it Pic & Why Visual Marketing Rocks via @Scoopit | Curation Revolution | Scoop.it
Organic reach and engagement are declining on social networks. Here's how to share curated content with images for more clicks to your website.
Martin (Marty) Smith's insight:

Too Good! My first Scoop.it Pic. Thanks to @Guillaume Decugisand kudos to @Scoop.itteam and a great content curation tool gets better.

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Social Patient: Social Media Tips for Healthcare - Scenttrail

Social Patient: Social Media Tips for Healthcare - Scenttrail | Curation Revolution | Scoop.it

Note: May 27th, 2015
I wrote this post at the end of 2012. I was frustrated. My doctors, hospitals and healthcare providers don’t understand “social me”. Convinced recognizing my links, likes and loves in social media is an important part of helping me feel better I wrote Martin’s Hug for Healthcare – the 1,000 word rant. 

Today heard HOPE from my friend Janet Kennedy, founder of http://www.GetSocialHealth.com . Janet told me about the Mayo Clinic's upcoming social media summit. There is hope in the universe. 

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Queens, Experts & Mobile Pic Apps via @HarvardBiz @socialquant on Medium

Queens, Experts & Mobile Pic Apps via @HarvardBiz @socialquant on Medium | Curation Revolution | Scoop.it

Sunday on Medium
 We've curated a bunch of cool thing into our Medium Cool account for Sunday including:

* Why we like Pinterest community boards (Queen of Pinterest).
* A great Harvard Biz post about the nature of expertise these days (and what you can / can't say about yourself).

* A group of mobile picture editing apps sure to prove helpful.

Find these and more this Sunday on our Medium account: https://medium.com/@scenttrail/ ;