CBS NewsWeb paves the way for strong shopping seasonCBS NewsThe web is fast becoming America's marketplace and creating thousands of jobs along the way. Amazon's VP of Communications, Craig Berman.
Very proud of my ecommerce brethren. As a former Director of Ecommerce I know how much work this time of year is, but oh what rewards are being reaped.
Despite all the opening on Thanksgiving hoopla quietly, in comparison, websites are having their best year ever racking record setting sales.
My theory is every news story about door busters and screaming ads about Black Friday madness makes Cyber Monday and the web bigger and better. Retailers remind me of car dealers and manufacturers who didn't get the memo that high profit SUVs weren't the THING anymore.
We consumers had moved due to high gas prices, smaller families and less of a need to have 4 tons of steel in the driveway. Retailers seem hell bent to drive us into their store. More damaging is their continued insistence that stores are different and better than websites. |
Brick and mortar is an expensive habit, but, in the end, it is just a tactic like any other. The last act of the truly marketing desperate is to increase the VOLUME of something that is not working.
If this holiday season is proving anything it is that alignment with consumers is more important than yelling at them. You can't PUSH you way into consumers' hearts anymore. You WIN our hearts and MINDS or you door bust your way to irrelevance.