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Online Sales +24% Leading Way To Strong Shopping Season - [CBS News +Marty Note]

Online Sales +24% Leading Way To Strong Shopping Season - [CBS News +Marty Note] | Curation Revolution |
CBS NewsWeb paves the way for strong shopping seasonCBS NewsThe web is fast becoming America's marketplace and creating thousands of jobs along the way. Amazon's VP of Communications, Craig Berman.

Marty Note
Very proud of my ecommerce brethren. As a former Director of Ecommerce I know how much work this time of year is, but oh what rewards are being reaped.

Despite all the opening on Thanksgiving hoopla quietly, in comparison, websites are having their best year ever racking record setting sales. 

My theory is every news story about door busters and screaming ads about Black Friday madness makes Cyber Monday and the web bigger and better. Retailers remind me of car dealers and manufacturers who didn't get the memo that high profit SUVs weren't the THING anymore. 

We consumers had moved due to high gas prices, smaller families and less of a need to have 4 tons of steel in the driveway. Retailers seem hell bent to drive us into their store. More damaging is their continued insistence that stores are different and better than websites. |

Brick and mortar is an expensive habit, but, in the end, it is just a tactic like any other. The last act of the truly marketing desperate is to increase the VOLUME of something that is not working.

If this holiday season is proving anything it is that alignment with consumers is more important than yelling at them. You can't PUSH you way into consumers' hearts anymore. You WIN our hearts and MINDS or you door bust your way to irrelevance. 

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Marketing the Art of Shoes - Curagami

Marketing the Art of Shoes - Curagami | Curation Revolution |

The Power of SHOES
Isabel Flowers wrote a fascinating post in Artforum about "sneakerheads" and the 1.2 billion dollar aftermarket for sneakers. Flowers' post got us thinking about flocking behavior, how weather-like the Internet is and what sneakers, baseball cards and art can teach us about marketing. 

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Blondie's New York - Curagami

Blondie's New York - Curagami | Curation Revolution |

Blondie's New York
Blondie's New York on the Smithsonian channel stinks but in a good way. If you can't smell, feel and remember NYC in the seventies while watching Blondie's band members stitch their 20-million selling Parallel Lines album together you weren't there. I was and I remember. 

I remember the crime, grime and sense of hopelessness that seemed to have a choke hold on NYC. But the ART was amazing. In a tiny rat-hole of a bar named CBGB the Talking Heads, Ramones and Blondie was born, nurtured, taught and honed. The Smithsonian's documentary tells several stories simultaneously. 

One story is the city's rotting corpse infecting the air and spirits with the thick fetid smell of death and dying. Yet despite or maybe because of the retching, queasy  feel great art was made. Art that defined the city, the bands and us. 

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