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Marty Note
Happy Black Friday to my friends still in e-commerce. Rock on guys (and girls).
This piece is about how the web is in a constant and relentless search for higher states of entropy and what that means for Web 3.0. Every Internet marketer knows something BIG is changing again.
Since BIG CHANGE is the only constant in my 12 years as an Internet marketer I wanted to spend the day thinking about WHY change seems to come in waves.
Entropy is the answer and it is good news for the rebel alliance and bad news for institutional "Stars" of the web.
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I've said web developers of the future will need to start studying the history of open source software and how it changed software as we know it. The same thing is happening to the web. As we move to web 3.0 it becomes more web open source 3.0. User generated web development. Just look at a the amount of API's that are used across the web, throw in sites like https://ifttt.com and now you have user generated web development that is cross platform. Entropy cannot be contained.