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How Entropy Is Creating Web 3.0 Right Under Our Noses [Video]

How Entropy Is Creating Web 3.0 Right Under Our Noses [Video] | Curation Revolution | Scoop.it
From scenttrail.blogspot.fr - November 23, 2012 12:27 PM

Marty Note
Happy Black Friday to my friends still in e-commerce. Rock on guys (and girls).

This piece is about how the web is in a constant and relentless search for higher states of entropy and what that means for Web 3.0. Every Internet marketer knows something BIG is changing again.


Since BIG CHANGE is the only constant in my 12 years as an Internet marketer I wanted to spend the day thinking about WHY change seems to come in waves. 

Entropy is the answer and it is good news for the rebel alliance and bad news for institutional "Stars" of the web. 

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Brian Yanish - MarketingHits.com's comment, November 23, 2012 11:29 PM
Marty, great post. Really enjoyed it.

I've said web developers of the future will need to start studying the history of open source software and how it changed software as we know it. The same thing is happening to the web. As we move to web 3.0 it becomes more web open source 3.0. User generated web development. Just look at a the amount of API's that are used across the web, throw in sites like https://ifttt.com and now you have user generated web development that is cross platform. Entropy cannot be contained.
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Color Is MASTER of Us ALL: Colors and Conversion

Color Is MASTER of Us ALL: Colors and Conversion | Curation Revolution | Scoop.it
From blog.kissmetrics.com - May 19, 4:28 PM
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.
Martin (Marty) Smith's insight:

Color Is MASTER of Us All Infographics:

Color and Conversion (here on Curation Revolution)

Color Cordination (http://sco.lt/7FcZ4T on Design Revoluiton)

Color Preference By Gender (http://sco.lt/6pO773 On BI Revolution)

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How Much Damage is Your Website Doing to Your Business?

How Much Damage is Your Website Doing to Your Business? | Curation Revolution | Scoop.it
From jontusmedia.com - March 12, 8:11 AM
Let's try and fix how the poor design, usability or content of your website is driving visitors to your site away in seconds ?
Martin (Marty) Smith's insight:

Great piece about BOUNCE RATES and how to structure content to bring them down. Also great general idea - that having a website does not equal benefiting from the site. When the clueless create websites they can do more damage than good via bad tagging, poor meta data (especially titles) and bad structure producing high bounce rates and so never earning Google's trust. 

Don't think just because you finally got that website up it is doing you any GOOD (lol). Internet marketing requires a PRO to advise you at some point otherwise you fly the plain into the mountain and feel good about it all the way in.  

 

Brian Yanish - MarketingHits.com's curator insight, March 12, 9:08 AM

Marty that is so right, just because you hit the "go live" button doesn't mean that you are done. Unfortunately many website owners stop there. The reasons can be for a number of things, lack of budget, of knowledge, or just simply thinking it's done. 


A great marketing company well watch the analytics and trends on the site (good or bad) and make suggestions to their clients.
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Ask Big Questions Social Platform Earns A #StealThis

Ask Big Questions Social Platform Earns A #StealThis | Curation Revolution | Scoop.it
From askbigquestions.org (via @AskBigQs) - January 7, 9:12 PM
Can we change the world through better conversation? We believe we can. We don't have many opportunities today to develop relationships with people of different backgrounds who may hold different viewpoints.
Martin (Marty) Smith's insight:

#StealThis

I like the immediacy of this platform. You signup with Twitter (or Facebook) and you post. May have to steal this idea for Cure Cancer Starter. Well done, great use of social as simultaneously platform, infrastructure and content. Cool. 

Gets better. When you post they respond with @(your twitter) responses. They just let me know you can use Facebook too and immediately incorporate friends. This is a very cool use of social media tools as platform. There are several valuable lessons here in the use of OPP (Other People's Platforms) including:

* Use scaled platforms so people don't have to repeat on yours.

* Don't make people learn new things use established conventions.

* Make it falling off a log easy to signup and create an account.

* When any says anything, RESPOND.

* RESPOND with real people, heart and soul (no canned junk).

* Be present to the conversations happening and everything works better.

 

Cool idea well done, and, as I said on my Facebook page, bound to be the future of something.  

 

 

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13 Easy Fix Ecommerce Mistakes And 2 Toughies For Holiday 2012

13 Easy Fix Ecommerce Mistakes And 2 Toughies For Holiday 2012 | Curation Revolution | Scoop.it
From uxdesign.smashingmagazine.com - July 29, 2012 8:44 PM
15 Common Mistakes in E-Commerce Design and How to Avoid Them (via @smashingmag) - Selling online can open up huge new markets for many businesses.

...

Marty Note
These are all great tips. I've had to, at one time or another, correct them all. There are several low hanging fruit easy to fix tips like making sure people know where you are (your contact information should be ways to find and not a PO box) and making sure your return information is easy to search, find or popup.

Inside the easy, low hanging fruit are two tough but valuable ideas:

* Internal Search
* Shopping Cart

Search touched about half of our sales when I was a Director of Ecommerce. Some say great navigation can eliminate search. I don't agree. We live in a search culture thanks to Google so people are going to search your site. Using search to build and merchandise highly effective landing pages is an ecommerce MUST.

There used to be great SaaS tools you could add into your site like Endeca. Now most CMS build in some of those expensive features. I'm a Director of Marketing at Atlantic BT ( http://www.atlanticbt.com ). We've done about 50 Magento installations and Love the platform for its sheer POWER. Magento has many of Endeca's better ideas in their CMS or you can buy plugins to augment this open source platform.

Shopping cart's take sophisticated A/B testing at last and, if you have the budget, multivariate testing (MVT). True MVT creates a regression analysis of all possible variables and provides the best combinations of alternatives. Small tweaks in the cart can mean millions so I recommend using MVT testing tools such as Adobe's Test and Target to get an accurate read. Never blunder into cart renovations since you would be violating first law of Internet marketing, "DO NO HARM."

So tackle all of these ideas, but understand the article mixes the complicated with the easy :).M

 

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Rescooped by Martin (Marty) Smith from The Web Design Guide and Showcase
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Single-Page Websites Design Showcase | SpyreStudios

Single-Page Websites Design Showcase | SpyreStudios | Curation Revolution | Scoop.it
From spyrestudios.com - February 10, 2012 12:38 AM

Robin Good: A great showcase of one-page websites from which to draw inspiration. 

If you are a web designer wanting to find an idea on how to build your own new site, you may find quite a few gems in here.


Full showcase: http://spyrestudios.com/35-new-and-fresh-single-page-websites/ 


Via Robin Good
Martin (Marty) Smith's comment, February 10, 2012 12:42 AM
Cool idea that goes great with MaxOz's post on minimal design being where it is at now. Thanks. TY too for you entry into the contest you, maxOz, Anise and a group of other scoopers inspired. Marty
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Rescooped by Martin (Marty) Smith from Birth Of The Cool
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Is Your Website EPIC? Here's How Your Website Can Become A Hero's Journey

Is Your Website EPIC? Here's How Your Website Can Become A Hero's Journey | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - May 15, 9:19 PM

Most Internet marketers agree. Your website must be heroic, a quest of and for greatness. But how can your marketing make customers heroes? Here's How:

Ways To Make Your Customers Heroes Online

* Gamification (nothing like social kudos to reinforce a heroic journey).

* Curate and Use UGC (User Generated Content). 

* Contests (who has the best Tough Mudder Pinterest board etc...).

* Leaderboards (part of gamification, but a constant reminder that a game is going on NOW). 

 

Website design tips and several examples of "heroic" websites are included. If you know of great heroic online experiences please share so we can curate in.  

Elsie Barone's curator insight, May 16, 2:36 PM

Very Good Information;
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Internet Marketing For Lawyers - Atlantic BT

Internet Marketing For Lawyers - Atlantic BT | Curation Revolution | Scoop.it
From www.atlanticbt.com - January 29, 1:16 PM
This post helps lawyers understand how to create an online brand, tell stories with keywords, support with social media, and create websites that WIN.
Martin (Marty) Smith's insight:

Wrote this piece after having great conversations with lawyers in Raleigh about what they did and didn't understand about Internet marketing. The interesting part of thise conversations was what many of my lawyer friends thought they knew they didn't and what they thought they didn't know they weren't as far away as they thought. 

Welcome to the strange serendipity and mystery wrapped in enigma that is Internet marketing my legal brothers and sisters.  

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Rescooped by Martin (Marty) Smith from Mobile Revolution
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2013 The Year of Responsive Design [Infographic]

2013 The Year of Responsive Design [Infographic] | Curation Revolution | Scoop.it
From www.uberflip.com - December 30, 2012 8:54 AM
With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities?
Martin (Marty) Smith's curator insight, December 29, 2012 6:05 PM

I think 2013 will be the year of responsive design. I mean "responsive" in the broadest way possible. I think we will move from worrying about how the data looks to understanding the vast limitations of how we create and structure data. 

Another way to say this is social CMS.  

 
Jeff Domansky's curator insight, December 30, 2012 3:06 PM

Useful insight into Responsive Design and why it’s the going to be one of the biggest marketing trends in 2013.
Dolly Bhasin 's curator insight, December 30, 2012 10:43 PM

43% planning a trip! VIOLA! I am on right track!
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Rescooped by Martin (Marty) Smith from The Web Design Guide and Showcase
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Web Apps Design Guide in HTML5 Sauce

Web Apps Design Guide in HTML5 Sauce | Curation Revolution | Scoop.it
From www.html5rocks.com - February 24, 2012 7:34 PM

Robin Good: For web designers and web app developers. A great example of HTML5 design at work in this useful and information-rich "Field Guide to Web Applications" by Bert Appward.


Direct link: http://www.html5rocks.com/webappfieldguide/toc/index/ 


Via Robin Good
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