Curation Revolution
51.9K views | +7 today
Follow
 
Scooped by Martin (Marty) Smith
onto Curation Revolution
Scoop.it!

ScentTrail Daily Black Friday Edition

ScentTrail Daily Black Friday Edition | Curation Revolution | Scoop.it

ScentTrail Daily, by Martin (Marty) Smith: Top ScentTrails From Around The Web...

Marty Note 

ScentTrail Daily Black Friday Edition features Apple's Black Friday Sale goes live, Moneyball in banking from startup Holvi, Why Web Pro Designers ROCK and content marketng feast fom @Steveology.  

more...
No comment yet.
Curation Revolution
Curation is the next web revolution.
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Quick Web Writing Lesson - Curagami

Quick Web Writing Lesson - Curagami | Curation Revolution | Scoop.it

Web Copy
Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage. 

Here are the tips we share on Curagami:

  • Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
  • Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
  • Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
  • Cliches – Cliches are another “truth” you can turn in your favor
  • Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
  • Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym

 

Find more here
http://www.curagami.com/quick-web-copy-lesson/ 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Help me choose my new Headphones Game Icons design! VOTE NOW!

Help me choose my new Headphones Game Icons design! VOTE NOW! | Curation Revolution | Scoop.it

Headphones Game Icons - VOTE NOW
We're selecting a designer to win our @99Designs contest. The Brief asked designers to create cool icons for our new Headphones Game. See the finalists and cast your vote to help decide who will win the Headphones Game Icon contest. 

Thanks, Marty 

Vote Here: 

https://99designs.com/contests/poll/mij1wv?urlcategory=icon-button-design 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Fareed Zakaria Is Why I Added GoodReads.com and Why You Should Too! via @Medium

Fareed Zakaria Is Why I Added GoodReads.com and Why You Should Too! via @Medium | Curation Revolution | Scoop.it

Adding Good Reads Link
I was so mad at Fareed Zakaria and CNN today I was about to jump off the roof. I complained to several web developer friends about how bad CNN's website for GPS, Fareed's Sunday talk show, is and they quickly added complaints of their own. 

 

Searching for a way to help I stumbled on GoodReads.com. You should stumble on this excellent social network platform too since the GoodReads.com team can teach us all a lot about web design with simplicity, elegance and intelligence. 

 

Find out more of what I mean on Medium:
https://medium.com/@Curagami/fareed-zakaria-is-why-i-added-goodreads-com-25b6cab928ae#.m6qsfd851