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Scooped by Martin (Marty) Smith onto Curation Revolution |
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Marty Note
Cool Quick ScentTrails Happy Thanksgiving editon includes a handful of my favorite Atlantic BT customers who are enjoying the last quiet before the Black Friday e-commerce retail storm. I've also include my personal Happy Thanksgiving story, The Big Red C, and more than 29 ways to stay creative.
Happy Thanksgiving! and Thanks to my Scoop.it friends, the creators of this special do more with less curation tool and regular readers, Retweeters and ReScoopers of ScentTrails.
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Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions : "Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."
Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins." Via janlgordon, axelletess 
janlgordon's comment,
December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it. 
Robin Good's comment,
December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)
I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable. Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader. Keep it up!
janlgordon's comment,
December 4, 2011 2:32 PM
@Robin Good
Hi Robin, Thanks for letting me know about the link, I just fixed it. I will add your revision to the post, you're absolutely right, an oversight here:-) Delete the scoop?
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