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Scooped by Martin (Marty) Smith onto Curation Revolution |
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Marty Note
Cool Quick ScentTrails Happy Thanksgiving editon includes a handful of my favorite Atlantic BT customers who are enjoying the last quiet before the Black Friday e-commerce retail storm. I've also include my personal Happy Thanksgiving story, The Big Red C, and more than 29 ways to stay creative.
Happy Thanksgiving! and Thanks to my Scoop.it friends, the creators of this special do more with less curation tool and regular readers, Retweeters and ReScoopers of ScentTrails.
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**** Been there done all of this. Marty
Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”
Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:
“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”
Read more: http://bit.ly/HYPJHs Via Martin Gysler, Khaled El Ahmad Delete the scoop?
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