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Black Mobile Friday: More Cash, People Moving Online This Holiday [INFOGRAPHIC]

Black Mobile Friday: More Cash, People Moving Online This Holiday [INFOGRAPHIC] | Curation Revolution | Scoop.it
From www.webperformancetoday.com - November 21, 2012 12:33 AM

As a Canadian, I'm never sure how many people in the US even make it to work during the week leading up to Thanksgiving, but if anyone actually is out there reading right now, here's a fun set of infographics we just ...


Marty Note
Love this perspective creating infograpic. I survived 7 Black Fridays and Cyber Mondays as a Director of Ecommerce and I don't miss sweating out either day. I wish every Director of Ecommerce well over these next critical days and share the words that keep me going:

Keep Calm and Carry On! 


Via Miguel Rodriguez
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Social Nets Are Cool, But Blogs Are Content Marketing's Work Horse

Social Nets Are Cool, But Blogs Are Content Marketing's Work Horse | Curation Revolution | Scoop.it
From engage.tmgcustommedia.com - March 18, 11:23 PM

Great post from @TMGmedia correctly defining the work horse of any content marketing - your BLOG. 

Martin (Marty) Smith's insight:

Don't Be Fooled, Blogs Rule Influence and Conversion

Social nets form a vibrating membrane of marketing communications. Social nets vibrate and bang off each other like bumper cars. Social signals are the confirming truth of the new SEO and so very important, but when it comes to conversion and sharable influence your BLOG rules. 

This post from @TMGmedia is very specific and helpful in reminding content marketers that blogging is about money. Social nets are moths to a light, needed and important but you won't be the only moth attracted to that flickering light. 

Blogs, especially blogs well supported by social media, create distinction and voice. There is only ONE company that sounds like YOU (hopefully that is true even if you have multiple authors writing for you). 

Resist the corporate tendency to smooth out all the edges and create a zombie voice. Distinct beliefs voiced with strength and confidence promotes shares and relationships. Be a human or accurately voice your company's human character.  

Remember to share as much as you preach and balance your approach (not all long posts, not all short posts). Do what fits the content and your discovery / message and do so with authenticity and honesty and your tribe will grow. 


Note: yes those are Magnetic Poetry Kit words, the cool gift item created by David Kapel the gift company I co-founded brought to market all thos years ago :).M

 

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5 Visual Marketing Tips To Increase Conversion

5 Visual Marketing Tips To Increase Conversion | Curation Revolution | Scoop.it
From scenttrailmarketing.wordpress.com - October 14, 2012 6:05 PM
5 Visual Marketing Tips To Increase Conversion If content is king after Google’s Panda and Penguin algorithm changes then visual content is Queen. Visuals create engagement. You see increased...
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19 Conversion Improvements To Make Before 12.25 [+ 12 From Marty]

19 Conversion Improvements To Make Before 12.25 [+ 12 From Marty] | Curation Revolution | Scoop.it
From www.websearchsocial.com - October 25, 2012 12:47 AM

The single most important component of your web-based business is your website's conversion rate. What is a conversion?

Marty Note
This is an important list of common ways to increase conversion. I might move cart work up to #2 or #3, but I can understand why the author has it lower down. Shopping carts are painful to change. Touch your shopping cart now and you are NUTS since the biggest deadline we all have is around the corner (12.25).

Here are some quick fix conversion additions I would make after $30M in online sales over seven years:

* Free Shipping All Orders, All Shipments (don't fight it). 
* Better Email Marketing (see http://www.bronto.com tips). 
* Better email tool (Bronto is best). 
* FASTER website (Offload images/video to Akami or similar).

* More SOCIAL (Facebook LIKES, G+ and Twitter everywhere). 

* More SOCIAL (bring my friends into my shopping experience). 
* REVIEWS - (critical for ecomm and must have some bad). 

* Review the Reviewer - (makes reviews trusted).  
* Coordinate social, email, catalog and website (always friction). 
* Keywords In Navigation, Titles and H1 (can always be better).

* Breadcrumbs (great spider food).

* Merchandise and simplify internal search (big bucks here).


Pick any 3 from the list above and your website's sales will increase before this Christmas. Do them all before Christmas and I owe you lunch for a week (lol). 

Good luck. Try to get some sleep between now and Valentine's Day :).  

 

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