Curation Revolution

Marty Note
Several years ago I purchased the URL AltruisimMarketing.com planning to write a book about how doing good is the right thing to do. You know what happens when you PLAN to write a book instead of just writing it? Right, it doesn't get done.

I went down what is now being called Corporate Social Responsibility (CSR) rabbit hole after reading three books:

The Selfish Gene by Richard Dawkins (a MUST read)

http://www.martinsride.com/ 

There is MORE to Altruism Marketing than simply slapping a charities logo on your door, and this is where Jim Stengel's excellent book GROW comes in. 

If you had to pick one of these "Fundamental Human Values" to describe the work at your company which one would it be?

Eliciting Joy  | Enable Connection | Inspire Exploration | Evoke Pride | Impact Society

PG. 42

NOW you know the most important value to create powerful Altruism Marketing around. Writing an article for Atlantic BT's Blog about just this topic so stay tuned and go hug somebody :).  

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Working on a post about CSR, Altruism Marketing and doing good. If you know of or have create great maketing that helped others please share in comments or email Martin.Smith(at)AtlanticBT(.com). TY. Marty