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Five Reasons Why Marketers FAIL on Facebook

Five Reasons Why Marketers FAIL on Facebook | Curation Revolution | Scoop.it
From www.huffingtonpost.com - November 20, 2012 8:01 AM
What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers.


Marty Note
Great piece that goes perfectly with a note I just made on how companies waste Social Media money (http://www.scoop.it/t/curation-revolution/p/3403673120/the-3-worst-ways-companies-waste-money-in-social-media ). In that note I shared my suspicion that the Facebook problem, no one making any money there, is as much our fault as Internet marketers as the platform creators.

This excellent article from Huffington provides the reasons why we fail in Facebook and every point here rings TRUE. If you have other tactics we IMers need to change to be successful in Facebook share your thoughts. I will grind on it to and see what I come up with.


Via Gina Stepp, Martin (Marty) Smith
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Martin (Marty) Smith's comment, November 22, 2012 8:21 AM
Thanks for the Rescoop Don. Have a Happy Thanksgiving. Marty
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A Rocker, a Brand Doctor and GIVE & ASK at TED - Atlantic BT [VIDEOS]

A Rocker, a Brand Doctor and GIVE & ASK at TED - Atlantic BT [VIDEOS] | Curation Revolution | Scoop.it
From www.atlanticbt.com - March 7, 8:20 PM
Rocker Amanda Palmer worked with Red Maxell, the brand doctor, to create ASK and GIVE magic at TED last week complete with lessons for all marketers.
Martin (Marty) Smith's insight:

Fun to write this piece after another more strange serendipity between Save The World Marketing ideas and the people who are shaping a new maketing. 

Great TED video from rocker Amanda Palmer and Seth Godin's Icarus Deception video that hits you right in the chest (in a good way).  

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Rescooped by Martin (Marty) Smith from Curation & The Future of Publishing
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Thought Leaders Share Content Marketing & Curation

Thought Leaders Share Content Marketing & Curation | Curation Revolution | Scoop.it
From www.toprankblog.com - December 5, 2011 9:17 PM

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions :

"Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."

 

Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins."




Via janlgordon, axelletess
janlgordon's comment, December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 2:32 PM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)
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