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Five Reasons Why Marketers FAIL on Facebook

Five Reasons Why Marketers FAIL on Facebook | Curation Revolution | Scoop.it
From www.huffingtonpost.com - November 20, 2012 8:01 AM
What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers.


Marty Note
Great piece that goes perfectly with a note I just made on how companies waste Social Media money (http://www.scoop.it/t/curation-revolution/p/3403673120/the-3-worst-ways-companies-waste-money-in-social-media ). In that note I shared my suspicion that the Facebook problem, no one making any money there, is as much our fault as Internet marketers as the platform creators.

This excellent article from Huffington provides the reasons why we fail in Facebook and every point here rings TRUE. If you have other tactics we IMers need to change to be successful in Facebook share your thoughts. I will grind on it to and see what I come up with.


Via Gina Stepp, Martin (Marty) Smith
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Martin (Marty) Smith's comment, November 22, 2012 8:21 AM
Thanks for the Rescoop Don. Have a Happy Thanksgiving. Marty
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5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing

5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - April 23, 6:02 PM

Why "Fun" Marketing Is TOUGH


Martin (Marty) Smith's insight:

After reviewing http://www.thefuntheory.com/ and not having much fun it struck how hard creating "fun marketing" is. In this piece for ScentTrail Marketing I compare creating "fun marketing" to developing viral marketing. 

Turns out FUN is as elusive as viral. Here are my 5 Tips to Safely Create Fun Marketing: 

1. Create Personas.
2. Test, Test, Test.
3. Don't Try To Go "Viral".
4. Find FUN Out There. 
5. Have Some Fun Yourself. 

 

Use these tips and remember to have some fun since it is impossible to LIE for any amount of time in Internet marketing. The math and truth always wins.  

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6 Secrets To Create Awesome Content ScentTrail Marketing

6 Secrets To Create Awesome Content ScentTrail Marketing | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - January 12, 10:25 AM

Everyone does the easy thing. They insist you must create awesome content without completing the sentence to explain HOW to create amazing content.


That is because creating awesome content is full of serendipity, but there are things you can do to increase chances for advocacy and social support.


This post shares 6 secrets to create awesome content:


  • Almost NEVER what you think due to serendipity. 
  • OPJ (Other People's Juice the NewsJacking thing).
  • Hook-y Headlines.
  • Great Seductive Relevant Visuals.
  • Feed The Monster.
  • Powerful beats Wimpy.

 

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SEO and Data Got A THING Going On | ScentTrail Marketing [going viral]

SEO and Data Got A THING Going On | ScentTrail Marketing [going viral] | Curation Revolution | Scoop.it
From scenttrail.blogspot.fr - November 3, 2012 4:14 PM

Had a brief conversation with Brian Yanish (@MartingHits) this morning via comments and spent the day trying to figure out the implications of a single thought:

Data (the content we create and curate) is the NETWORK now.

We've moved so far from Sun MicroSystems The Computer Is the Network. Heck we have the equivalent of the most powerful Sun MicroSystem in our pockets now. This thought created many implications such as:

* My post becomes OUR post.

* The Data Is The Network.

* Move from creator to curator and back again.

* We wait for The Great Data Pumpkin.

* We are all publishers now.

Had a fun day thanks to Brian. Hope you have fun reading about why we are all rebel disruptors now. Put on your beret, raise your fist and see if you agree the data is the network.

Here is to the rebel disruptors in all of us!

Curation Of SEO and Data Got A Thing Going On
Added a link to a great Google Plus discussion you can become part of here:
https://plus.google.com/u/0/106515636986325493284/posts/3J2atrbevXx


With over 300 views in less than 24 hours SEO and Data Got A Thing Going On is going viral thanks to 22 Retweets, 5 Facebook Likes and 7 Plus 1s. I'm curating and link the conversation here: http://scenttrail.blogspot.com/2012/11/seo-and-data-got-thing-going-on.html .

Join Us.

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Why Your Klout Score Matters - ScentTrail Marketing

Why Your Klout Score Matters - ScentTrail Marketing | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - March 11, 1:41 PM

Atlantic BT Klout Score Use Case
This piece provides a Klout score use case. It also continues an important conversation about The Idea of the Commons and The Share. It is RARE that metrics outlined come in as well as these. 

I made a promise about rising tides lifting all boats in The Commons (mine and my employer Atlantic BT's) and boy did that promise come true.

Atlantic BT Klout +272%
@ScentTrail (my) Klout +62% 

Don't be fooled by people with HIGH Klout scores telling you it doesn't matter or isn't helpful. Your Klout score does matter and is helpful as this use case proves.  

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Rescooped by Martin (Marty) Smith from Startup Revolution
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How To Become A DISRUPTIVE Content Marketer

How To Become A DISRUPTIVE Content Marketer | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - December 20, 2012 12:19 AM

When everyhone is a content marketer you must become a disruptive content marketer to win. This post shares how. 

Martin (Marty) Smith's curator insight, December 19, 2012 1:10 PM

Now that the content marketing sale has been made there are new ideas you and your Internet marketing team can use to become a disruptive content marketer. Why? Because disrupt or die :). 
Martin (Marty) Smith's comment, December 20, 2012 12:22 AM
Content Marketing is beyond the tipping point and that is both the good and bad news. Good news if you are trying to sell the concept of content marketing. Bad news if you are behind (and you are always behind someone in Internet markting). The key to success is DISRUPTION, finding ways to bend, manipulate and change content marketing so you do it just a little better.This post discusses how to become a disruptive content marketer.
Martin (Marty) Smith's comment, December 21, 2012 7:07 AM
Added Are You A Disruptor Quiz.
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