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Five Reasons Why Marketers FAIL on Facebook

Five Reasons Why Marketers FAIL on Facebook | Curation Revolution | Scoop.it
From www.huffingtonpost.com - November 20, 2012 8:01 AM
What content works best, what time to publish updates and how to use sponsored stories are consistent themes being discussed among nonprofit marketers.


Marty Note
Great piece that goes perfectly with a note I just made on how companies waste Social Media money (http://www.scoop.it/t/curation-revolution/p/3403673120/the-3-worst-ways-companies-waste-money-in-social-media ). In that note I shared my suspicion that the Facebook problem, no one making any money there, is as much our fault as Internet marketers as the platform creators.

This excellent article from Huffington provides the reasons why we fail in Facebook and every point here rings TRUE. If you have other tactics we IMers need to change to be successful in Facebook share your thoughts. I will grind on it to and see what I come up with.


Via Gina Stepp, Martin (Marty) Smith
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Martin (Marty) Smith's comment, November 22, 2012 8:21 AM
Thanks for the Rescoop Don. Have a Happy Thanksgiving. Marty
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Semantic Keyword Research Important Starting Now

Semantic Keyword Research Important Starting Now | Curation Revolution | Scoop.it
From www.seomoz.org - April 17, 2012 5:33 AM
***** With Google's recent vote for the "semantic web" widening research to include a semantic approach is important. Marty

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]


Think about semantic keyword research to help you focus your content and and improve your rankings.


From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.


Keywords remain important to your content and link strategies.


But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.


What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.


They explore the semantics of those words…or the meaning behind them.


For example, if someone typed in “laptop” do they mean:

  • That they want to buy a laptop?
  • Have one repaired?
  • Upgraded?
  • Are they even talking about a computer, but something entirely different?


In the real world most people don’t search with one keyword…additional keywords give additional clues.


Read more: http://mz.cm/J9nABP


Via Martin Gysler
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