 Your new post is loading...
Google can feel like a dungeon master. If your website is mission critical, and whose isn't now, and any traffic source controls more than 30% of your websites traffic and/or conversions you are in trouble.
Diversification is the key to online marketing success. This post is about 3 Giant Steps to creating your own Internet marketing destiny. Following these steps mean Google's moves will hurt less.
If you've just been tagged with a traffic penalty don't rush out and start changing things. Organic change is needed, but you should do so with a plan.
BUT, you can double down on PPC, up your email marketing fequency and increase social. Those moves may close the gap left by a Google algorithm change while you begin to remove links (with RemoveEM.com) and do the other things that will get your Google train back on track.
Here is the piece about how to diversify your traffic sources and build your list:
https://plus.google.com/u/0/102639884404823294558/posts/Maf8cEcEBGu
Papa and Marketing Got A Brand New Bag
This post is about the triptych of The Ask, The Give and The Share and how those marketing actions create The Commons.
The Commons, that special place where the sum is greater than the parts. The commons is where the Holy Grail of authority lives, where we collaboratively compete and all of our Google dreams are answered,
2 Examples of The Share
The future of Internet marketing will be about The Ask, The Give, The Share and The Commons Revolution. Here are two examples of the power of the share.
One example, created on the base of a failed contest, increased Pinterest followers 636%. Another turned a free fall in members of The Marketing Revolution's Scoop.it feed around and increased followers by 200%.
Great benefits, but the GAIN is only half the story. Gains were made even as input and so content creation costs were cut. What is the value of increasing the value of your content marketing even as you lower costs?
The POWER of the Share.
Fascinating to try to live blog an interview. It is impossible by the way at least for me. I had to stop typing while answering Scotty Mason; Raleigh CBS affiliate WRAL's Tar Heel Traveler's questions.
Scotty is a masterful visual storyteller and I picked up a few tips on this our third session together (Scotty shot a segment about Martin's Ride To Cure Cancer and helped create Cure Cancer Starter's mission video).
Video Storytelling Tips
* Don't have questions written down. * But be prepared and know your subject.
* Be open to accident and unplanned ideas. * Create in the moment on what inspires you. * Ask great open-ended questions.
* If you don't hear what you want ask the same question again later.
* Shoot lots of related b-roll. * Write a script AFTER filming. * Tell a story.
Scotty's stories are always parabels. When he told Martin's Ride To Cure Cancer's story (http://scenttrail.blogspot.com/2013/01/tar-heel-traveler-art-of-visual.html) he stressed the winding road of one's life stesses not to take anything for granted.
Interesting to see how Scotty tells today's story.
http://scenttrail.blogspot.com/2013/06/being-interviwed-by-tar-heel-traveler.html
Love Is The Killer App If Will Dean's, CEO of Tough Mudder, recent statement, "Experience is the new luxury good," is correct then all marketing is personal now. Days when presence was enough are over.
If Will Dean is right and so all marketing is personal Faith Popcorn's famous statement about brands needs modification too. Popcorn, the marketing master and author, famously aid, "People don't BUY brands they JOIN them".
In this post I modified Popcorn's statement to fit our social, mobile and connected marketing revolution times to, "People don't BUY brands they LOVE them". Love, it turns out, is the killer app.
Note, added a great related infogrpahic from the startup @HaggleApp now in beta (http://sco.lt/5Ssikz).
Video Tour of my house in Durham, NC:
http://pfretour.com/23208
Here is how my "Selling Everything" sale will work and a few of the first items we can't ship (furniture). My house and the rest of "everything I own" should go up in the next few days.
This post explains WHY I'm "selling out" and how you can help by buying STUFF and VOLUNTEERING. Will be loading more STUFF up over the next few days, so please tell your friends and wish us luck.
Together we cure cancer in our lifetime.
All proceeds benefit my 501c3 nonprofit Story of Cancer Foundation and help with development costs for Cure Cancer Starter (http://www.curecancerstarter.org) the first crowdfunding platform developed by a cancer survivor (me:) and dedicated to cancer research.
I am not ALONE in this journey.
My amazing employer, Raleigh software and web devleopers Atlantic BT, are creating Cure Cancer Starter and matching my investment.
I'm paying for development with my salaray and cash is getting TIGHT so time to sell everything, time to sell out to help cure cancer :).
Also explained in my Startups Scoop.it Feed and on GooglePlus.
The venture investor and former Facebook executive examines technologies he thinks will improve the quality of life and economic output—and explains why most executives undervalue technical proficiency.
Raleigh PHP Programmer Jobs & Raleigh .NET Programmer Jobs. Come work for the largest web development company in the Raleigh/Durham/Cary area!
Penguin 2.0 happened last week creating a big OUCH for ScentTrail Marketing as the Panguin SEO tool shows. Atlantic BT can help fix your SEO issues too.
Amazes me more big companies don't know about SEO rollups, the ability to platform or "Hub" a website and roll up large groups of keywords.
5 SEO Quick Tips From @ScentTrail
SEO Quick Tips
SEO is never going to be so dead sending spiders clues they can understand about what your web pages and website are about isn't a good idea. Until they perfect the digital mind, technical SEO matters and SEO is being done SO BADLY by people who should know better.
Here are Today's SEO Quick Tips
1. Company name to FAR right in title because you should rank for it automatically AND it is on your website in heavy weight.
2. Keys in rank order with MOST important to the far left in title.
3. USE Headings h1S and sub heads h2S and 3s with KEYWORDS and don't stuff (5 to 8 words max). 4. Descriptions have character limits of 150 (or so) and don't go over since it looks like spamming. Descriptions should be keyword dense AND natural sounding with copy consistent to the page.
5. Title, description and body copy should be CONSISTENT and repetitive without being spammy. When in doubt look at a competitor who outranks you.
Added a note about how I create Efficiency Indexes on Google Plus
https://plus.google.com/u/0/102639884404823294558/posts/HvgEaUhRVnJ
My little Keyword Efficiency idea has helped us make so much money, I created a Scoop explaining the SIMPLE but very profitable keyword reasearch idea: http://sco.lt/4vvgdV
Embrace Save The World Marketing
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins.
Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World Marketing create an emotional connection with customers via authentic stories and social media.
Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs).
|
Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:
* Paper.li * Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress)
It is possible to change the world with those seven tools. The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon.
How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
Via Neil Ferree, Gerrit Bes
|
Suggested by
Carla Deter
|
Attn: It is best to read this entire post to have a complete understanding of why I chose this post topic. I thank you in advance. ~Carla Dear Readers, I’m writing this post today because I’ve be...
Consumer-Driven Campaign Will Revitalize and Repaint the Main Streets of 20 U.S. And Canadian Communities
Content's Many Audiences
When you create content you need to think about who will be its eventual consumer. Do you know who and why your content will be consumed by? Not ever and not nearly.
What you do know is you need some content for search engine spiders, the only one guaranteed to read every word on your pages (lol). You also need short attention span and mobile theater. Think of a smart phone as a game console and you wouldn't be too far wrong.
Finally you need content that springs legs and walks around the world. My advice is to NOT plan for consumption as much as general content characteristics. Search engines love LONG form content. Users love graphics and short attention span theater.
Mobile users want instant gratification and to easily file for later. Rich snippets work great on mobile, will leave search engines wondering what the heck you are up to and may or may not go viral.
Do you need all three kinds of content: long form, rich snippets and games for mobile and viral content? Sure, and DO make sure you create all three, but don't limit where you publish.
Always test everything everywhere. If you have a rich snippet go viral then write a blog post and create some more weight for SEO and to promote viral. If you have long form go viral cut it up and tweet it.
Don't get MARRIED to the idea that X content goes into Y channel. Be flexible, test everything and COPE (Create Once and Publish Everywhere).
If your content doesn't resonate with your audience, then they won't follow you where you want to take them. Here's a list of ideas for creating 21 types of content we all crave.
MARTY Great infographic that reminds us not all content is equal. Some content starts with more viral potential than other content. Not surprising to see content that is more "craved" is about dreams, nostalgia and love.
Oh, and the life is short stuff, somethig I know all too well :).
Penguin 2.0 happened last week creating a big OUCH for ScentTrail Marketing as the Panguin SEO tool shows. Atlantic BT can help fix your SEO issues too.
Curation, the purposeful filtering of Internet content, is a hot and disruptive trend. Continue reading →
Fun Hanging out with Ally (from @Scoopit), Tim and Jonathan today. NOTE: We had some bumps and the conversation starts at the 6:00 mark.
Looking forward to "Hanging Out' via G+ with Tim and Ally tomorrow at 2:00 EST discussing how Community Saves The World.
http://mycmgr.com/ #CMGRHangout
SEO as we've known and practiced it is terminally ill because of the 2nd Law of Thermodynamics. Entropy is killing SEO and that is as it should be.
|
