Wrote this piece today in my head sitting in a meeting. We discussed what content marketers do for a living. I realized our main Internet marketing craft is creating content that lives across time via social shares. This post discusses why who, how, when and why you link to is almost as important as the content you are writing.
Turns out we need to have yet one more Internet marketing strategy - a link strategy - or our content won't live as long or go as far. This post describes how to think about your links as part of the chess of content marketing.