Curation Revolution
90
Curation is the next web revolution.
Follow
Scooped by Martin (Marty) Smith onto Curation Revolution
Scoop.it!

Long-Term Marketing Because The Relationship Is All

Long-Term Marketing Because The Relationship Is All | Curation Revolution | Scoop.it
From www.guardian.co.uk - November 16, 2012 12:59 PM

The Guardian (blog)Long-term marketing: a new paradigm shiftThe Guardian (blog)It's is a different beast from the parody presented in the BBC's Apprentice, where marketing starts and stops around the goal of making a quick buck

Marty Note
Marketing is in a proverbial SH*T Storm. The web is making marketers trim some sails, bring in others and promise to never use a third set. Regular readers of my stuff know I think of the Internet as a huge amplifier and the strongest truth drug you can take. 

Everything gets amplified truth or no, but only truth sticks. The cost of amplifying and then watching even tiny white lies slide off the surface into obscurity is high enough most marketing companies are talking "transparency" and "relevance" like never before.

Another natural trend now that the training wheels are off Internet marketing is to value the relationship and focus on keeping existing customers happy by helping, educating and serving. I love and you should steal these three tactics from this article:

* Execute a Risk Review - predict the future by account.

* Opportunity Review. 
* Watch, Tweak, Modify.

Yes some of this article's suggestions sound like a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, but well thought out if you want to create long-term relationships with your best customers.  

 

  • Comment
  • +
No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Martin (Marty) Smith is also curating
Design Revolution BI Revolution Mobile Revolution Ecom Revolution Marketing Revolution Thank You Economy Revolution
and 8 others
Discover Topics Martin (Marty) Smith is following
Instagram Tips and Tricks The 21st Century Content Curation World Digital Cinema Tools Digital Delights for Learners Digital Delights
and 1426 others
Your new post is loading...
Rescooped by Martin (Marty) Smith from Birth Of The Cool
Scoop.it!

Is Your Website EPIC? Here's How Your Website Can Become A Hero's Journey

Is Your Website EPIC? Here's How Your Website Can Become A Hero's Journey | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - May 15, 9:19 PM

Most Internet marketers agree. Your website must be heroic, a quest of and for greatness. But how can your marketing make customers heroes? Here's How:

Ways To Make Your Customers Heroes Online

* Gamification (nothing like social kudos to reinforce a heroic journey).

* Curate and Use UGC (User Generated Content). 

* Contests (who has the best Tough Mudder Pinterest board etc...).

* Leaderboards (part of gamification, but a constant reminder that a game is going on NOW). 

 

Website design tips and several examples of "heroic" websites are included. If you know of great heroic online experiences please share so we can curate in.  

Elsie Barone's curator insight, May 16, 2:36 PM

Very Good Information;
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Scoopit and the Lean Content Movement - Atlantic BT

Scoopit and the Lean Content Movement - Atlantic BT | Curation Revolution | Scoop.it
From www.atlanticbt.com - April 26, 11:47 AM
Not only is there a new sheriff in town, content marketing, but there is a rapidly evolving new movement too. How can you create "lean content"? Read on.
Martin (Marty) Smith's insight:

Had fun writing this piece on how Guillaume, Marc and the @Scoopit team are creating the Lean Content Movement and what that means to we lucky few Internet marketeers. 

Ken Morrison's comment, April 27, 8:20 AM
I enjoyed this article Marty. The Circus analogy was a concrete example that I will remember for a while. Well Done.
Martin (Marty) Smith's comment, May 1, 9:04 AM
Thanks Martine for Rescoop. Marty
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

How Your Unique Greatness Meets Customer Aspirations [Video]- Atlantic BT

How Your Unique Greatness Meets Customer Aspirations [Video]- Atlantic BT | Curation Revolution | Scoop.it
From www.atlanticbt.com - March 26, 10:28 AM
Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Martin (Marty) Smith's insight:

Wrote this piece about how to "know thyself" last week and it got lost in the sauce a little. There is a video of me discussing USPs (Unique Selling Propositions).

The new idea of aligning Internet marketing to "Unique Customer Aspirations (UCAs)" is new.

What do you thik of UCA? Share your unique greatness and I will be sure to curate in. Thanks. Marty 

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

The New Altruism - Wright, Shermer, Benkler [VIDEO]

The New Altruism - Wright, Shermer, Benkler [VIDEO] | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - December 22, 2012 12:46 AM

Robert Wright, Michael Shermer and Yochai Benkler believe we rebel against the one size fits all command and control systems so favored in the forties, fifties and sixties.

William Whyte wrote The Organization Man in 1957. In the last 15 years we've begun to question the "selfish" man model only motivated by extrinsic motivations (the whip, chair, gun or greed). We know we LOVE things and so are willing and happy to GIVE of our time, effort and life.

The New Altruism is being fueled by:

* Social Networks.

* Flat, Global and Connected world.

* Recognition not everyone is motivated by the same things.

* Greater understanding motivation is contextual too.

* A new era of cooperation and collaboration.


Here is The New Altruism: Wright, Shermer, Benkler
http://scenttrail.blogspot.com/2012/12/the-new-altruism-wright-shermer-benkler.html

Martin (Marty) Smith's insight:

I've written about The New Altruism since 2007 when no one cared. Now everyone seems to care. And they should because each day brings new cool tools, examples and chances to expand Internet marketing's New Altruism.

Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Internet Marketing: End of Zero Sum - New Media Leaders

Internet Marketing: End of Zero Sum - New Media Leaders | Curation Revolution | Scoop.it
From newmedialeaders.com - May 10, 6:27 PM

There is a "new altruism" meme growing in Internet marketing. The old notion of winning at someone else's expense seems outdated in a world of plenty, in a world where we buy from those we LOVE. 

And there are so many more ways to get to know and love the companies and products we invite into our lives. I wrote this post for New Media Leaders to explore the leading edge of our Internet marketing's "new altruism".  

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing

5 Tips To Safely Add Fun To Your Marketing ScentTrail Marketing | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - April 23, 6:02 PM

Why "Fun" Marketing Is TOUGH


Martin (Marty) Smith's insight:

After reviewing http://www.thefuntheory.com/ and not having much fun it struck how hard creating "fun marketing" is. In this piece for ScentTrail Marketing I compare creating "fun marketing" to developing viral marketing. 

Turns out FUN is as elusive as viral. Here are my 5 Tips to Safely Create Fun Marketing: 

1. Create Personas.
2. Test, Test, Test.
3. Don't Try To Go "Viral".
4. Find FUN Out There. 
5. Have Some Fun Yourself. 

 

Use these tips and remember to have some fun since it is impossible to LIE for any amount of time in Internet marketing. The math and truth always wins.  

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Is Your Company Kind? Take The Company Kindness Quiz

Is Your Company Kind? Take The Company Kindness Quiz | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - March 16, 11:51 AM

The author and Buddhist monk Pema Chodron teaches a valuable Internet marketing lesson - how you are with yourself is how the world perceives you.


In the Connection Economy kindness is an important attribute, but how do you know if your comapny is kind?

Take the Company Kindness Quiz and share the story of how your company wins the kindness of strangers.  

David Hain's curator insight, March 27, 1:27 PM

Mine is very kind according to the survey - but then there are only a handful of us...how does yours rate?
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Martin (Marty) Smith
Scoop.it!

Curation: The Next Web Revolution

Curation: The Next Web Revolution | Curation Revolution | Scoop.it
From technorati.com - May 24, 2011 11:56 AM

Third article in this series examines curation as potentially the most important product any company creates. A company's curation is what gets seen first so it importance is hard to overstate.

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
About Media Follow us How it Works Legal Mobile Developers
Facebook
Twitter
Google +
LinkedIn