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Long-Term Marketing Because The Relationship Is All

Long-Term Marketing Because The Relationship Is All | Curation Revolution | Scoop.it

The Guardian (blog)Long-term marketing: a new paradigm shiftThe Guardian (blog)It's is a different beast from the parody presented in the BBC's Apprentice, where marketing starts and stops around the goal of making a quick buck

Marty Note
Marketing is in a proverbial SH*T Storm. The web is making marketers trim some sails, bring in others and promise to never use a third set. Regular readers of my stuff know I think of the Internet as a huge amplifier and the strongest truth drug you can take. 

Everything gets amplified truth or no, but only truth sticks. The cost of amplifying and then watching even tiny white lies slide off the surface into obscurity is high enough most marketing companies are talking "transparency" and "relevance" like never before.

Another natural trend now that the training wheels are off Internet marketing is to value the relationship and focus on keeping existing customers happy by helping, educating and serving. I love and you should steal these three tactics from this article:

* Execute a Risk Review - predict the future by account.

* Opportunity Review. 
* Watch, Tweak, Modify.

Yes some of this article's suggestions sound like a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, but well thought out if you want to create long-term relationships with your best customers.  

 

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E-commerce Broken & Branding Is BS...But - Curagami

E-commerce Broken & Branding Is BS...But - Curagami | Curation Revolution | Scoop.it

Sindhya Valloppillil's Revelation
E-commerce Is Broken & Branding Is Bullshit riffs Helix CEO Sindhya Valloppillil's in Business Insider. Sindha's ideas about why many merchants and investors don't understand e-commerce 3.0 are among the best we've read. 
 

What do you think e-commerce 3.0 will look and feel like? What are your favorite sites? 

http://www.curagami.com/e-commerce-broken-branding-is-bullshit-but/?v=7516fd43adaa

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Anne Truitt Minimalist Arist Video

Anne Truitt Minimalist Sculptor
Stumbled on Anne Truitt's great sculptures today. Was so blown away I creatd a quick (less than a minute) tribute video.  

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Is Red Bull The Top Content Marketing Company in the World? - Jeffbullas's Blog

Is Red Bull The Top Content Marketing Company in the World? - Jeffbullas's Blog | Curation Revolution | Scoop.it
The rise of content marketing means we must all become publishers. How do we do that well and what is the top content marketing company on the planet?
Martin (Marty) Smith's insight:

We answered this question in the affirmative in a siilar post for @ janlgordon Curatti blog in 2014: http://curatti.com/red-bulls-branding-lesson-media-companies-now/ 

http://curatti.com/red-bulls-branding-lesson-media-companies-now/

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West Texas Blizzard - Save Lives With Social Media - Curagami

West Texas Blizzard - Save Lives With Social Media - Curagami | Curation Revolution | Scoop.it

Stuck In Mobile With Memphis Blues Again
I'm stuck in Van Horn West Texas thanks to the day after Christmas blizzard. Stuck also because the highways (I10 and I20) have been closed. This experience made are realize something important every brand manager and web team needs to know.  

How would you answer this question, "What 3 things are you doing to connect with customers in real time in 2016?" If "mobile" isn't part of at least 2 of your answers you aren't ready for 2016. TxDot, the Texas Department of Transportation, isn't ready for 2016 and this post shares why. 

Post also shares ideas on how to connect such as:

  • Assign A Social Media Master – Someone responsible for aggregating ALL social information about an event and sharing across platforms
  • Create Event Hashtags – Create hashtags such as #dec15i10i20 to FORM a community then aggregate from multiple sources using YOUR event hashtag
  • Live Video and Photo Feeds – Why can’t we SEE the problem and then the resolution? Seeing = believing and seeing the parking lot that I-10 became east of Van Horn would reduce the number of motorists driving toward the abyss.

 

Learn more about how your company, team and brand can win in an emergency by curating content and developing community in real time. 

 

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Mikko Hakala's comment, December 29, 2015 3:40 PM
Strong importance of mobile expected also from the technology side: https://agenda.weforum.org/2015/11/these-technologies-are-shaping-the-future
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5 Cool Content Marketing Tools & How We Use Them via @Curagami

5 Cool Content Marketing Tools & How We Use Them via @Curagami | Curation Revolution | Scoop.it

5 Cool Content Marketing Tools shares how we use Scoop.it, Haiku Deck, Paper.li, Gplus & Pinterest to create, test and improve Curagmai's content marketing. Tools discussed:


@Scoop.it

@Scoop.itHaiku Deck
Paper.li
GPlus

Pinterest 


Learn why we love these 5 content marketing tools:


http://www.curagami.com/5-cool-content-marketing-tools/?v=7516fd43adaa

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Content Marketing: Link Lessons From Curagami Top 10 Posts

Content Marketing: Link Lessons From Curagami Top 10 Posts | Curation Revolution | Scoop.it

Link Lessons
Inbound Links can teach you a lot about content marketing.  This post shares lessons from Curagami's Top 10 Posts including:

* Surf Waves Don't Create 'em

* Know Your 80-20 Rules

* Write What You Know & Tell Stories

Learn more lessons from Curagami's 8,000 links in:
http://www.curagami.com/link-lessons/?v=7516fd43adaa  

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