Curation Revolution
52.0K views | +0 today
Follow
 
Scooped by Martin (Marty) Smith
onto Curation Revolution
Scoop.it!

Long-Term Marketing Because The Relationship Is All

Long-Term Marketing Because The Relationship Is All | Curation Revolution | Scoop.it

The Guardian (blog)Long-term marketing: a new paradigm shiftThe Guardian (blog)It's is a different beast from the parody presented in the BBC's Apprentice, where marketing starts and stops around the goal of making a quick buck

Marty Note
Marketing is in a proverbial SH*T Storm. The web is making marketers trim some sails, bring in others and promise to never use a third set. Regular readers of my stuff know I think of the Internet as a huge amplifier and the strongest truth drug you can take. 

Everything gets amplified truth or no, but only truth sticks. The cost of amplifying and then watching even tiny white lies slide off the surface into obscurity is high enough most marketing companies are talking "transparency" and "relevance" like never before.

Another natural trend now that the training wheels are off Internet marketing is to value the relationship and focus on keeping existing customers happy by helping, educating and serving. I love and you should steal these three tactics from this article:

* Execute a Risk Review - predict the future by account.

* Opportunity Review. 
* Watch, Tweak, Modify.

Yes some of this article's suggestions sound like a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, but well thought out if you want to create long-term relationships with your best customers.  

 

more...
No comment yet.
Curation Revolution
Curation is the next web revolution.
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Blondie's New York - Curagami

Blondie's New York - Curagami | Curation Revolution | Scoop.it

Blondie's New York
Blondie's New York on the Smithsonian channel stinks but in a good way. If you can't smell, feel and remember NYC in the seventies while watching Blondie's band members stitch their 20-million selling Parallel Lines album together you weren't there. I was and I remember. 

I remember the crime, grime and sense of hopelessness that seemed to have a choke hold on NYC. But the ART was amazing. In a tiny rat-hole of a bar named CBGB the Talking Heads, Ramones and Blondie was born, nurtured, taught and honed. The Smithsonian's documentary tells several stories simultaneously. 

One story is the city's rotting corpse infecting the air and spirits with the thick fetid smell of death and dying. Yet despite or maybe because of the retching, queasy  feel great art was made. Art that defined the city, the bands and us. 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

How Compete with Amazon? New @Curagami Forum

How Compete with Amazon? New @Curagami Forum | Curation Revolution | Scoop.it

Compete With Amazon
Speaking at a FedEx conference last month how Small to Medium Sized Businesses can compete with Amazon was a hot topic. This Curgami post shares important tips on how to track Amazon pricing and ways SMBs can compete with Amazon and other social shopping sites such as Mass Drop and WaNeLo. 

Be sure to weigh in with your ideas on our new Curagami forum! 

Discover ways to compete with Amazon:
http://www.curagami.com/forums/topic/how-smbs-can-compete-with-amazon/ 

more...
No comment yet.