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Long-Term Marketing Because The Relationship Is All

Long-Term Marketing Because The Relationship Is All | Curation Revolution |

The Guardian (blog)Long-term marketing: a new paradigm shiftThe Guardian (blog)It's is a different beast from the parody presented in the BBC's Apprentice, where marketing starts and stops around the goal of making a quick buck

Marty Note
Marketing is in a proverbial SH*T Storm. The web is making marketers trim some sails, bring in others and promise to never use a third set. Regular readers of my stuff know I think of the Internet as a huge amplifier and the strongest truth drug you can take. 

Everything gets amplified truth or no, but only truth sticks. The cost of amplifying and then watching even tiny white lies slide off the surface into obscurity is high enough most marketing companies are talking "transparency" and "relevance" like never before.

Another natural trend now that the training wheels are off Internet marketing is to value the relationship and focus on keeping existing customers happy by helping, educating and serving. I love and you should steal these three tactics from this article:

* Execute a Risk Review - predict the future by account.

* Opportunity Review. 
* Watch, Tweak, Modify.

Yes some of this article's suggestions sound like a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, but well thought out if you want to create long-term relationships with your best customers.  


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Marketing the Art of Shoes - Curagami

Marketing the Art of Shoes - Curagami | Curation Revolution |

The Power of SHOES
Isabel Flowers wrote a fascinating post in Artforum about "sneakerheads" and the 1.2 billion dollar aftermarket for sneakers. Flowers' post got us thinking about flocking behavior, how weather-like the Internet is and what sneakers, baseball cards and art can teach us about marketing. 

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Blondie's New York - Curagami

Blondie's New York - Curagami | Curation Revolution |

Blondie's New York
Blondie's New York on the Smithsonian channel stinks but in a good way. If you can't smell, feel and remember NYC in the seventies while watching Blondie's band members stitch their 20-million selling Parallel Lines album together you weren't there. I was and I remember. 

I remember the crime, grime and sense of hopelessness that seemed to have a choke hold on NYC. But the ART was amazing. In a tiny rat-hole of a bar named CBGB the Talking Heads, Ramones and Blondie was born, nurtured, taught and honed. The Smithsonian's documentary tells several stories simultaneously. 

One story is the city's rotting corpse infecting the air and spirits with the thick fetid smell of death and dying. Yet despite or maybe because of the retching, queasy  feel great art was made. Art that defined the city, the bands and us. 

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