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Atlantic BT's 3 Internet Marketing Ideas Challenge

Atlantic BT's 3 Internet Marketing Ideas Challenge | Curation Revolution | Scoop.it
From www.atlanticbt.com - November 10, 2012 8:02 AM

Internet marketing feels complicated, but there are always 3 magical ideas that can help you win online. This post shares our 3 Big Ideas. And yours?

Marty Note
Returning to the office from Raleigh's Internet Marketing Summit life felt way too complicated. Let's simplify down to the 3 Internet Marketing ideas you are willing to bet it all on. I've shared my three ideas, now you get to share yours. Best ideas win a Free Lunch with Atlantic BT on a Friday of their choosing. 

If we get GREAT ideas from our friends in foreign lands we will figure out some cool swag o say THANKS for sharing.

Have a great weekend and tell us what you would bet your Internet marketing farm on before Christmas. 

Tweet Ideas to @Atlanticbt  email to Martin.Smith(at)Atlanticbt(dot)com. 

Use HashTag: #3IMIdeas 

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The SEO Magic Of Questions and Answers - Atlantic BT

The SEO Magic Of Questions and Answers - Atlantic BT | Curation Revolution | Scoop.it
From www.atlanticbt.com - February 13, 8:34 PM
Question and Answer (Q&A) content is the secret RPG of content marketing. Here's HOW to create the most powerful SEO content by simply answering questions.
Martin (Marty) Smith's insight:

This post is getting a lot of pickup (Retweets and shares). I thought it would, but one never knows. I thought it would because some already know how powerful Q&A content is to Google and SEO and everyone else needs to know (lol).

Martin (Marty) Smith's curator insight, February 12, 10:21 PM

I tested some year old research today. When I joined Atlantic BT a little over a year ago I was asked to do research on 5 different business verticals. Amazingly I found a common pattern. 

Amazingly because these verticals varied from government research to BI software. The common theme? Q&A content was over subscribed (lots of searches) and under published (few pages). Why?

I've been an Internet marketer for 13 years learning to drop WHY from my vocabulary. Speculation would say that we often overlook the simplest things assuming everyone knows something. Assuming is a good way to NOT make money online (lol). 

My challenge today was to look into a new vertical, food trucks, and see if the pattern held. It did, and this piece provides a step-by-step process to understand how to mine keywords for content marketing gold. If you can only start with ONE type of content, Q&A would be my suggestion (I also share my favorite Q&A tool AnswerHub.com from right here in Cary). 
Jeff Domansky's comment, February 13, 2:01 AM
Thanks for your insight Marty. Much appreciated.
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