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Atlantic BT's 3 Internet Marketing Ideas Challenge

Atlantic BT's 3 Internet Marketing Ideas Challenge | Curation Revolution | Scoop.it
From www.atlanticbt.com - November 10, 2012 8:02 AM

Internet marketing feels complicated, but there are always 3 magical ideas that can help you win online. This post shares our 3 Big Ideas. And yours?

Marty Note
Returning to the office from Raleigh's Internet Marketing Summit life felt way too complicated. Let's simplify down to the 3 Internet Marketing ideas you are willing to bet it all on. I've shared my three ideas, now you get to share yours. Best ideas win a Free Lunch with Atlantic BT on a Friday of their choosing. 

If we get GREAT ideas from our friends in foreign lands we will figure out some cool swag o say THANKS for sharing.

Have a great weekend and tell us what you would bet your Internet marketing farm on before Christmas. 

Tweet Ideas to @Atlanticbt  email to Martin.Smith(at)Atlanticbt(dot)com. 

Use HashTag: #3IMIdeas 

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Surprise Is Still the Most Powerful Marketing Tool - HBR

Surprise Is Still the Most Powerful Marketing Tool - HBR | Curation Revolution | Scoop.it
From blogs.hbr.org - May 19, 11:21 AM
Big Data's great, but it can rob your brand of serendipity.
Martin (Marty) Smith's insight:

HBR makes a conclusive case for why SURPRISE creates the most effective marketing. Surprise is another way of saying exceeding expectations and I AGREE.

The warning shot is if we market ONLY to what we see in our data we become increasingly predictable. We KPI surprise OUT of our thinking and marketing.

Great article on how to build positive surprise into your marketing process and thinking.

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Creating Shared Value

Creating Shared Value | Curation Revolution | Scoop.it
From hbr.org - December 4, 2011 8:16 AM
**** This may be the most important strategy paper I've read in a year. Michel Porter strikes it right ...again. Marty
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Hiring Is Changing : Hire People Who Fail

Hiring Is Changing : Hire People Who Fail | Curation Revolution | Scoop.it
From blogs.hbr.org - December 9, 2011 11:27 PM
A few weeks ago, I wrote about avoiding social media failures. I briefly mentioned our company's "Failure Wall" and was surprised by the number of comments and questions I received about it.
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