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Atlantic BT's 3 Internet Marketing Ideas Challenge

Atlantic BT's 3 Internet Marketing Ideas Challenge | Curation Revolution | Scoop.it

Internet marketing feels complicated, but there are always 3 magical ideas that can help you win online. This post shares our 3 Big Ideas. And yours?

Marty Note
Returning to the office from Raleigh's Internet Marketing Summit life felt way too complicated. Let's simplify down to the 3 Internet Marketing ideas you are willing to bet it all on. I've shared my three ideas, now you get to share yours. Best ideas win a Free Lunch with Atlantic BT on a Friday of their choosing. 

If we get GREAT ideas from our friends in foreign lands we will figure out some cool swag o say THANKS for sharing.

Have a great weekend and tell us what you would bet your Internet marketing farm on before Christmas. 

Tweet Ideas to @Atlanticbt  email to Martin.Smith(at)Atlanticbt(dot)com. 

Use HashTag: #3IMIdeas 

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Want To Understand Brilliant DIY Marketing? Hack Your Headphones on the Moon

Want To Understand Brilliant DIY Marketing? Hack Your Headphones on the Moon | Curation Revolution | Scoop.it

Brilliant DIY Marketing 
Hack Your Headphones is Moon-Audio.com's way of helping customers find sounds they love with their dragon audio cables making even great headphones sound better. http://www.Moon-Audio.com gives customers 3 ways to "hack" their headphones:

* Buy Branded Hacks (off the shelf, ready to go with Moon's Dragon cables making  even the best cans sound better). 

* DIY A Hack (buy the cable and do the switch yourself if the headphone or earphone maker makes switching easy). 

* Mail In Hacks - Drew and his team of cable builders can hack any headphone out there so they encourage people who love their cans but want better sound to mail 'em in). 

The flexibility and customization speaks to one of the most emotional resonate products we buy - our music. Headphones are a concentration necessity these cubicle farm and airport days. Moon Audio's Hack Your Headphones creates brilliant DIY marketing you should steal. 

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Truth About Guest Posting & SEO Is A Must Read!

Truth About Guest Posting & SEO Is A Must Read! | Curation Revolution | Scoop.it
In the past few months, I’ve written posts for sites like TechCrunch, Kissmetrics, and HubSpot. Collectively, these have garnered over 5,000 shares so far.

Yet when our PR manager recently asked me how guest posting improved my blog KPIs, I thought about it, then admitted, “Well, it doesn’t.”

Despite reaching a huge audience, my guest posts had nearly no impact on improving a single one of my KPIs, which include increasing organic traffic to the blog, improving engagement metrics, and increasing our number of subscribers.

Sure, we became a blip on the radar of some influential people, we got 15 seconds of Internet buzz, and a whole lot of traffic – albeit, highly unqualified traffic.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Guest Posts and SEO Truth
Wow, this is a great #mustread post by @aimeemillwood by way of @Brian Yanish - MarketingHits.com (Brian Yanish a Scoop.it #mustfollow).

Love this quote:

"Why didn’t guest posting improve my KPIs?

The easy answer is, because guest posting for the sake of increasing marketing metrics doesn’t work.

My goal with guest posting has never been to improve SEO with link-backs and stealthily placed keywords, or seek to grow viral articles that would be forgotten just as soon as they were read." 

and this

"Guest posting was once a very successful tactic, but it’s quickly becoming a cookie-cutter recipe, spiced up with varying degrees of growth hacky tricks (some of which, like the Skyscraper technique, are notably very good)."

Aimee is making a favorite point of ours - tactical web marketing is over! I said this to my friend Red Maxwell in a conference call the other day and he almost choked. 

Look at guest posting as a tactic since it's history is every tactics evolution:

 * Early Adopters pioneer and reap benefits. 

 * Early majority moves in and SCRUMS the tactic to death.

 * Efficacy is reduced to zero.

 The web is NOW and PUBLIC so any winning tactic will be copied and beaten to death FAST and then FASTER. Aimee hits the solution right on the head too with what Guillaume and the Scoop.it team call "lean content". Here is Aimee's insightful quote:

"With such a deluge of content, marketers are scrambling for ways to stand out.

Make content shorter! Bite-sized is the way to go! Time to bring in the long-form! Pack in the videos and photos!"

Preach sister, preach. In an era when SHARES trump all creating content that is more likely to be shared is key. Aimee also makes Scoop.it's point about content curation.

She doesn't call her solution "content curation" nor does she go into the tactic, but you are here reading this because I know and like Brian Yanish's content curation.

But isn't curation another "tactic"? Yes, and that is why the rest of Aimee's post is a must read. Aimee talks about passion, beliefs and LOVE. She writes for THOSE REASONS more than for any material rewards clearly seen and easy to recognize.

NOW we've left the land of tactics and entered Simon Sinek's Start With Why. Aimee is SO RIGHT. If you write for fame, money or glory good luck with that in a world where everyone is trying to pimp their English 101 class.

When the world is drowning in STUFF we read, buy and listen to those we trust and love. Interesting that Aimee's trust factors didn't rise with such branded supporters, but she DIDN'T guest post for Tech Crunch with an eye toward becoming famous.

She wrote because she is passionate and loves what she does and THAST IS WHY Aimee's web marketing future looks bright. Don't leave everything to chance. Read Mark Schaefer's Content Code book (yes Mark wrote the influential Content Shock post) and follow Amiee's suggestions and lead.

Lean, fun content about what we LOVE and those who love us in in all of our content marketing futures.  

 

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Neil Ferree's comment, August 20, 5:16 PM
I said it in February 2012 and I'll say it again (with gusto) Social Shares the New SEO http://goo.gl/zMhTr6
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How to make content easy to share | Scoop.it Blog

How to make content easy to share | Scoop.it Blog | Curation Revolution | Scoop.it
Want more shares? Try a few of these tested tips and tricks to make content easy to share and get the maximum number of shares for every piece of content.
Martin (Marty) Smith's insight:

It is easy to make it easy to share your content, so no excuses. Marty 

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DKW Online's curator insight, July 11, 2:26 AM

http://dkwacademy.com #dkwonline 

Lynn Pineda's curator insight, July 11, 3:50 PM

Some very good advice to get your content shared.

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SEO: What Is THEIR Rank Telling You - Curagami

SEO: What Is THEIR Rank Telling You - Curagami | Curation Revolution | Scoop.it

How Their Rank Teaches You SEO Lessons
SEO: Their Rank Talks To You, but are you listening, emulating category leaders and finding ways to disrupt your space to win hearts, minds and loyalty online is the "new SEO". 

So if your question is, "You talking to ME?" and you are asking Google the answer is YES.  

Martin (Marty) Smith's insight:

Corrected
Updated this post with a PageRank is Dead note from my friend Mark Traphagen. 

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When Everything Is Social Community Rules - Curagami

When Everything Is Social Community Rules - Curagami | Curation Revolution | Scoop.it

Building Online Community
The Uber Goal of all online commerce and B2B sites is creating online community. Few KNOW that is the UBER GOAL, but it is, trust us. Because when everything is social community rules.


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Scoopit Makes Content Curation & Content Marketing Easy

Scoopit Makes Content Curation & Content Marketing Easy | Curation Revolution | Scoop.it

Why You Must Curate Content
Scoop.it is a great tool we've used for years. We finally had a chance to use the easy to use and understand feed embed tool. The ability to easily add feeds into your blogs and websites means content curation is easy to create and add into your content marketing mix. 

The linked post explains why content curation is a MUST. Content curation is less expensive, has more reach and develops more community than content creation alone. We seen the damage pushing more content with less support can create in engagement and SEO. 

Don't do that (push content at the expense of curation) is our best online marketing advice. 

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Neil Ferree's comment, June 14, 1:50 PM
You're so right @Martin (Marty) Smith and its especially true when you "marry" a SlideShare Deck to Scoop.it as I mentioned in this G+ Post https://goo.gl/YgR2j6
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Free Cars: Web Marketing Lessons - Curagami

Free Cars: Web Marketing Lessons - Curagami | Curation Revolution | Scoop.it
Free because the most valuable thing in a car is the driver. Valuable if loyalty and branding is creatively tapped, buying risks reduced & magic increased.
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Make Your Blog Look Like A Mobile App - Curagami

Make Your Blog Look Like A Mobile App - Curagami | Curation Revolution | Scoop.it

Jetpack's cool icon feature creates, adds & shares a mobile app like icon & link for your blog on you & your customers smartphones for free. Picture includes mobile icons for Curagami (http://www.Curagami.com thr blue origami bid) and Scenttrail (http://www.scenttrail.com the wander path ST) our blogs. 

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Triangle eCommerce Group: The New Ecom 6.9.15 6pm @RTPFrontier

Triangle eCommerce Monthly Meetup (Special Guest Marty Smith)

Tuesday, Jun 9, 2015, 6:00 PM

The Frontier
800 Park Offices Drive Durham, NC

5 eBusiness people Attending

Triangle eCommerce Group Meetup: We are all set to host our first meetup! Our first meeting will have three interactive programs: • Curagami Founder & Former Director of eCommerce Marty Smith shares a short presentation about eCommerce trends. • Q&A with Marty so bring your SEO, site conversion, which shopping cart to use, mobile & social commerce ...

Check out this Meetup →

I'll be speaking at the first Triangle Ecommerce Meetup at the RTP Frontier Center on 6.9.15 at six pm. Will be discussing connection and the new ecommerce covered not long ago in a @HaikuDeck: 
https://shar.es/12HWyn  

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Social Patient: Social Media Tips for Healthcare - Scenttrail

Social Patient: Social Media Tips for Healthcare - Scenttrail | Curation Revolution | Scoop.it

Note: May 27th, 2015
I wrote this post at the end of 2012. I was frustrated. My doctors, hospitals and healthcare providers don’t understand “social me”. Convinced recognizing my links, likes and loves in social media is an important part of helping me feel better I wrote Martin’s Hug for Healthcare – the 1,000 word rant. 

Today heard HOPE from my friend Janet Kennedy, founder of http://www.GetSocialHealth.com . Janet told me about the Mayo Clinic's upcoming social media summit. There is hope in the universe. 

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Queens, Experts & Mobile Pic Apps via @HarvardBiz @socialquant on Medium

Queens, Experts & Mobile Pic Apps via @HarvardBiz @socialquant on Medium | Curation Revolution | Scoop.it

Sunday on Medium
 We've curated a bunch of cool thing into our Medium Cool account for Sunday including:

* Why we like Pinterest community boards (Queen of Pinterest).
* A great Harvard Biz post about the nature of expertise these days (and what you can / can't say about yourself).

* A group of mobile picture editing apps sure to prove helpful.

Find these and more this Sunday on our Medium account: https://medium.com/@scenttrail/ ;