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Need An Infographic? Use NEW Visual.ly Marketplace

Need An Infographic? Use NEW Visual.ly Marketplace | Curation Revolution | Scoop.it

Marty Note
Creative idea from Visual.ly. Visual.ly is creating an infogrpahic marketplace where you can easily commission work. The process is explained in their demo video here: http://youtu.be/7v8lNRZgoHU . 

I love this idea as a creative example of how to own a market by creating a market. By being the aggregator Visual.ly wins. Spoils in this new digital economy go to the platforms and Visual.ly's creative application of that idea creates a new market where creating an infographic is easier.

The other benefit of creating a market will be pricing competition. I was quoted a pretty HUGE sum to create an infographic about a year ago. Pricing should be moderated by competition.

Some are saying the era of the infogrpahic is over killed by over saturation. I disagree. Visual presentation of data is more engaging and easier to share than white papers and reports. One clear trend in 2012 discussed well by Liz Wilson is the visuals are crushing the textuals. Liz's article discusses the 2 big trends of 2012: the rise of curation and visuals.

http://lizwilson.me/bring-together-the-2-big-trends-of-2012-curation-visuals/ 

Here is where you can find the Visual.ly Market Place: https://marketplace.visual.ly  

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Damien Hirst and the Rise of Artrepreneurs - Curagami

Damien Hirst and the Rise of Artrepreneurs - Curagami | Curation Revolution | Scoop.it

Shark Boy & Rise of Artrepreneurs
Damien Hirst and the Rise of Artrepreneurs is about how one artist blew up the art world's indentured slavery & now Damien Hirst is changing retail and manufacturing.

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Sign of the Times Community Flipboard - Curagami

Sign of the Times Community Flipboard - Curagami | Curation Revolution | Scoop.it

Times They Are A Changin'
We wondered if we could write a digital marketing parable using Dylan lyrics. Turns out you can. In fact we bet  you could tell just about any story with Dylan lyrics. 

This post introduces our new Sign of the Times (SOT) community Flipboard. It isn't a community unless you contribute too. Sign up on Curagami. 

http://www.curagami.com/sign-times-flipboard/ 


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Marketing’s Truth Problem

Marketing’s Truth Problem | Curation Revolution | Scoop.it

Marketing's Truth Problem is about how to rebuild customer trust by building community, being authentic & using "new tools" to connect, serve and empower customers, collaborators & brands.

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5 Keys to Creating Customer Evangelists

5 Keys to Creating Customer Evangelists | Curation Revolution | Scoop.it
To reach new customers through word of mouth marketing, you have to first work on creating customer evangelists
Martin (Marty) Smith's insight:

5 Keys To Creating Community
A friend sent me this post since he knows I've been up on this soapbox for several years now. The 5 Critical Success Factors (CSFs) they share include:

1. Establish An Emotional Connection
2. Keep Customers HAPPY
3. Create A Platform where customers can communicate
4. Be helpful and "of service" to your customers
5. Take action on Feedback (i.e. VALUE IT)

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