Curation Revolution
51.9K views | +2 today
Follow
 
Scooped by Martin (Marty) Smith
onto Curation Revolution
Scoop.it!

Social Buying Signals: What They Are and How to Use Them [Marty Note]

Social Buying Signals: What They Are and How to Use Them [Marty Note] | Curation Revolution | Scoop.it

Finding new customers on social media is easy when you can spot prospects who need your help. Here are the signals to look for.


Marty Note
This is a great IDEA for an article, but it isn't quite there for my taste. I like specific examples. In this case I was looking for specific examples of the new social buying signals and didn't find them so here are mine:

* More than 3 visits to your site in 10 days or less.
* Consume your site well over average heuristics (time, pages, return).
* Recommended your site or content via social.
* Linked into your content from blog or website.

* Downloaded anything.
* Downloaded 2 of anything = read hot.
* Downloaded anything after 1x or 2x sales calls.
* Free Trial.
* Mentioned you in anything (Twitter, Facebook, blog, site, review). 
* Follows you on anything. 

* Consistently opens and engages with your emails.
* Follows emails by visiting site for longer than average visitors.

These actions are never one off. They form a funnel. Actually I prefer David Edleman's new conversion life cycle described in HBR: http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey . 

The rhythm of a buyer's B2B journey is the thing to segment and qualify with personas and models.  If you are lucky enough to have tools such as Marketo or Eloqua cool and great. If not create your own KPIs and nurture, nurture, nurture. 

If you've observed a new set of social buying signals please share.  

more...
No comment yet.
Curation Revolution
Curation is the next web revolution.
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

Quick Web Writing Lesson - Curagami

Quick Web Writing Lesson - Curagami | Curation Revolution | Scoop.it

Web Copy
Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage. 

Here are the tips we share on Curagami:

  • Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
  • Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
  • Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
  • Cliches – Cliches are another “truth” you can turn in your favor
  • Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
  • Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym

 

Find more here
http://www.curagami.com/quick-web-copy-lesson/ 

more...
No comment yet.
Scooped by Martin (Marty) Smith
Scoop.it!

Help me choose my new Headphones Game Icons design! VOTE NOW!

Help me choose my new Headphones Game Icons design! VOTE NOW! | Curation Revolution | Scoop.it

Headphones Game Icons - VOTE NOW
We're selecting a designer to win our @99Designs contest. The Brief asked designers to create cool icons for our new Headphones Game. See the finalists and cast your vote to help decide who will win the Headphones Game Icon contest. 

Thanks, Marty 

Vote Here: 

https://99designs.com/contests/poll/mij1wv?urlcategory=icon-button-design 

more...
No comment yet.