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Social Buying Signals: What They Are and How to Use Them [Marty Note]

Social Buying Signals: What They Are and How to Use Them [Marty Note] | Curation Revolution |

Finding new customers on social media is easy when you can spot prospects who need your help. Here are the signals to look for.

Marty Note
This is a great IDEA for an article, but it isn't quite there for my taste. I like specific examples. In this case I was looking for specific examples of the new social buying signals and didn't find them so here are mine:

* More than 3 visits to your site in 10 days or less.
* Consume your site well over average heuristics (time, pages, return).
* Recommended your site or content via social.
* Linked into your content from blog or website.

* Downloaded anything.
* Downloaded 2 of anything = read hot.
* Downloaded anything after 1x or 2x sales calls.
* Free Trial.
* Mentioned you in anything (Twitter, Facebook, blog, site, review). 
* Follows you on anything. 

* Consistently opens and engages with your emails.
* Follows emails by visiting site for longer than average visitors.

These actions are never one off. They form a funnel. Actually I prefer David Edleman's new conversion life cycle described in HBR: . 

The rhythm of a buyer's B2B journey is the thing to segment and qualify with personas and models.  If you are lucky enough to have tools such as Marketo or Eloqua cool and great. If not create your own KPIs and nurture, nurture, nurture. 

If you've observed a new set of social buying signals please share.  

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Marketing the Art of Shoes - Curagami

Marketing the Art of Shoes - Curagami | Curation Revolution |

The Power of SHOES
Isabel Flowers wrote a fascinating post in Artforum about "sneakerheads" and the 1.2 billion dollar aftermarket for sneakers. Flowers' post got us thinking about flocking behavior, how weather-like the Internet is and what sneakers, baseball cards and art can teach us about marketing. 

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Blondie's New York - Curagami

Blondie's New York - Curagami | Curation Revolution |

Blondie's New York
Blondie's New York on the Smithsonian channel stinks but in a good way. If you can't smell, feel and remember NYC in the seventies while watching Blondie's band members stitch their 20-million selling Parallel Lines album together you weren't there. I was and I remember. 

I remember the crime, grime and sense of hopelessness that seemed to have a choke hold on NYC. But the ART was amazing. In a tiny rat-hole of a bar named CBGB the Talking Heads, Ramones and Blondie was born, nurtured, taught and honed. The Smithsonian's documentary tells several stories simultaneously. 

One story is the city's rotting corpse infecting the air and spirits with the thick fetid smell of death and dying. Yet despite or maybe because of the retching, queasy  feel great art was made. Art that defined the city, the bands and us. 

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