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Social CRM Is HOT and Becoming Affordable

Social CRM Is HOT and Becoming Affordable | Curation Revolution | Scoop.it
From www.dmnews.com - November 8, 2012 6:43 AM

Social CRM on a BudgetDirect Marketing NewsCRM vendors leading the way, according to the Nucleus report, include Oracle and Salesforce.com.

Marty Note
Working on an open source social CRM/CMS called SpinSnip. Want to relieve some of the pain points of publishing in a multi-channel world such as:

* Poor control of content, need retrieval at snippet level via tags.
* Need DIY multiauthor capabilities.

* Better exception reporting analytics.

* Feed management and sourcing.
* More curation control.

This article discusses how to create social CRM on a budget possible now due to the cloud and lowering CRM costs. Helpful since SpinSnip is fall 2013.

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The CoSoMo Manifesto - Atlantic BT

The CoSoMo Manifesto - Atlantic BT | Curation Revolution | Scoop.it
From www.atlanticbt.com - May 8, 10:54 PM
Our Connected, Social & Mobile revolution moves sand under our Internet marketing feet twenty years+ after Cluetrain's Manifesto, time for a new manifesto.
Martin (Marty) Smith's insight:

Had fun writing an update to one of my favorite books - The Cluetrain Manifesto. Here are highlights from the CoSoMo Manifesto:

* We (your customers) are POWERFUL beyond your wildest dream.
* Our (your customers') everyday needs are more than MET.
* Our (your customers') aspirational desires will never be satisfied.
* Greatness is the cost of the poker game you are playing.
* We can't tell You how to be GREAT, but sure know it when we see, feel or buy greatness.
* Our TIME is our most valuable resource, so don't waste it.
* We may know you better ONLINE than you know yourself, so be authentic and real.
* Together we are more powerful than either of us alone.


What about you? Have ideas we should add to the CoSoMo Manifesto? Share in comments and we will curate in. Marty

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Rescooped by Martin (Marty) Smith from Public Relations & Social Media Insight
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Reading Email In Bed: The Mobile Rethink of Email Marketing [+ Marty Note]

Reading Email In Bed: The Mobile Rethink of Email Marketing [+ Marty Note] | Curation Revolution | Scoop.it
From marketingland.com - March 1, 10:35 AM

Thanks to smartphones and tablets, email marketing has fundamentally changed. Best practices surrounding design and when to send are seeing some of the first major shifts since webmail clients were the dominant email platform. The good news for marketers is that people consume more email now....


Via Jeff Domansky
Martin (Marty) Smith's insight:

Email Marketing Critical & Different Now
35% of people use their tablets in bed. In and of itself that stat isn't all that helpful (lol), but understanding the curation role tablets and smart phones play is becoming critical to successful email marketing.

Here is how mobile is changing email marketing:

* Look and feel changes (less is more and clear CTAs).
* Subject lines = even more critical (7 word rule).

* Delivery timing is changing (see linked article). 

* Speed critical (delivery network is slower, so smaller is better).

* Engagement is harder, so SINK THE HOOK. 

Mobile Email Marketing Rethink 


Mobile email goes in curation steps.

Step 1 REVIEW
First goal s make it past the "trash this" review. Trash this reviews are about who is sending WHAT now. Many people use their mobile devices to decide what gets into their laptop or desktop computers. 

Key in Step 1 = great subject line and a trusted brand (if not trusted yet you can become trusted by only emailing GREAT stuff that is relevant for who you are sending it too - so create segments and personas).

Step 2 OPEN
Opening email marketing on mobile devices is yet another hurdle. If your email takes a long time to open it flunks this test. Small and fast is best. If your email marketing is image heavy it won't work well on mobile.

Key in Step 2 = clear headlines with large Calls To Action (CTAs). 

Step 3 ACTION
If your email isn't easy to tap, swipe or make it move forward then you've failed the most important conversion step. You've worked SO HARD to have your customers arrive here make sure ACTION is easy on a mobile device and remember action steps are different on different devices. 

Martin (Marty) Smith's comment, March 3, 9:00 PM
LOL, plural of Marty is Marty2x I think. Good scoop here that is a critical read for ecom. When I was a Director of Ecom email was our highest margin channel BY FAR. I bet that is still true for those who understand how to modify approach based on this post. Marty2X
Sylvie Mercier's curator insight, March 4, 12:21 AM

New marketing ....
Marty Koenig's comment, March 9, 3:43 PM
LOL Marty2x. It is interesting to see the variations and sameness from the old web to the new mobile.
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Social and Mobile Got A THING Going On: Six Social-Digital Trends for 2013

Social and Mobile Got A THING Going On: Six Social-Digital Trends for 2013 | Curation Revolution | Scoop.it
From socialmediatoday.com - December 26, 2012 10:18 PM

Social Media Today 2013 SMM Trends.



Via Baochi
Martin (Marty) Smith's insight:

Here is my favorite section of this post:


The Smobile Web Social + mobile = "smobile." While there's no real insight in pointing out that both mobile and social are going to be big in 2013, I believe they're becoming co-dependent, and most businesses aren't ready for that.


A smobile Web means your customers, coworkers and colleagues expect their digital experiences will be optimized for mobile/social sharing and as a result spend less time tethered to a PC or television.The technology for this is evolving rapidly.


Social and mobile got a THING goin' on in 2013.

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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Curation Revolution | Scoop.it
From www.business2community.com - December 11, 2012 12:18 AM

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com
Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."
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U.K. Mobile Startup, Tapestry Proves Why Wish Lists Are So Powerful [+Marty Note]

U.K. Mobile Startup, Tapestry Proves Why Wish Lists Are So Powerful [+Marty Note] | Curation Revolution | Scoop.it
From techcrunch.com - November 28, 2012 7:04 AM

Tapestry, the latest contender in the fashion-tech startup space, wants to connect a shopper's digital identity with the physical products in the store they're in by using barcode/NFC-scanning smartphone apps which shoppers use to build up a...

Marty Note
Read about Tapestry before. Cooler now.I learned how valuable wish lists could be from my friend and great Internet Marketer Jennifer DiMotta. Tapestry is taking the hidden power to new levels.


Jennifer taught me about the aspirational nature of a wish list. We wish list the better US we see in our minds. Own those kinds of aspirations and you can rule the world or the closet :). M


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StumbleUpon's Mobile Growth Rockets 800%

StumbleUpon's Mobile Growth Rockets 800% | Curation Revolution | Scoop.it
From www.fastcompany.com - December 6, 2011 7:15 AM
More than 250 brand partners from Audi to ESPN have signed on for StumbleUpon's redesign, in part inspired by the service's 800% growth in mobile....
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Rescooped by Martin (Marty) Smith from Mobile, Tablets & More
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Mobile Marketing – Statistics

Mobile Marketing – Statistics | Curation Revolution | Scoop.it
From naomijohnsonsocialmedia.co.uk - November 27, 2011 9:42 PM
Mobile marketing is the way forward for many businesses, and currently shows a strong upward trend in the US. As always, the UK will follow.

Via Anise Smith
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Mobile Revolution: Is ShowMaging Next

Mobile Revolution: Is ShowMaging Next | Curation Revolution | Scoop.it
From martinmartysmith.com - April 14, 3:17 PM
Showmaging Art Forum I love Artforum Magazine. The magazine is a work of art itself. It is an over sized glossy the likes of which will be gone soon. We can'
Martin (Marty) Smith's insight:

Shomaging Artforum Magazine
Yesterday in what may be the first instance of "showmaging" I sat in Barnes and Noble and took pictures of articles in Artform Magazine. I love Artforum and used to buy it regularly, but I can't imagine such passive consumption now.

Now I want to be involved and if content isn't on my pad or laptop it doesn't exist. Yes I prefer books, but books are a bigger commitment. I will miss the oversized glossy presentation of Artforum, but I just can't be so quiet in my consumption of a timely piece of content such as a monthly magazine about art.

Here are tips I shared that could help print publishers survive the mobile revolution, and make no mistake the world of woe print publishers are in comes from those very SMART PHONES we carry:

 

* Put QR codes on your pages.

* Create platforms where WE can contribute OUR takes on your takes.

* Hold contests rewarding cool interpretations of your product in different media (web, video, mashups).

* Gamify your consumption so your customer’s takes on your published material is rewarded and prized.

* Think each page as the beginning of a DIGITAL conversation (ads tool.

* Don’t accept ads that are boring just because the pay well.

 

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2013 The Year of Responsive Design [Infographic]

2013 The Year of Responsive Design [Infographic] | Curation Revolution | Scoop.it
From www.uberflip.com - December 30, 2012 8:54 AM
With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities?
Martin (Marty) Smith's curator insight, December 29, 2012 6:05 PM

I think 2013 will be the year of responsive design. I mean "responsive" in the broadest way possible. I think we will move from worrying about how the data looks to understanding the vast limitations of how we create and structure data. 

Another way to say this is social CMS.  

 
Jeff Domansky's curator insight, December 30, 2012 3:06 PM

Useful insight into Responsive Design and why it’s the going to be one of the biggest marketing trends in 2013.
Dolly Bhasin 's curator insight, December 30, 2012 10:43 PM

43% planning a trip! VIOLA! I am on right track!
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Enterprise Social Media Marketing: How To Create A SOCIAL Business

Enterprise Social Media Marketing: How To Create A SOCIAL Business | Curation Revolution | Scoop.it
From www.huffingtonpost.com - December 15, 2012 9:09 AM
Peter Cardon: Social Business Goes to SchoolHuffington Post (blog)Increasingly, companies are using social media for other business goals: knowledge sharing, product development and innovation, talent management, and many forms of internal and...
Jeff Domansky's curator insight, December 15, 2012 7:33 PM

Business and educators are getting the concept of "social business." They're just not all doing it yet.
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Social Media Is The Next Web - Brian Solis [more and more graphic]

Social Media Is The Next Web - Brian Solis [more and more graphic] | Curation Revolution | Scoop.it
From www.briansolis.com - December 9, 2012 6:42 AM
Click here to edit the content...
Martin (Marty) Smith's insight:

More And More People Connected To The Web For Longer Amounts of Time is a pretty great graphic and summary of our most Internet marketing future. This excellent article from trusted source Brian Solis implies the death of things such as:

* The static web (everything moves all the time now).

* The lecture web (all content is conversation now).

* The textual web (visuals, visuals and visuals rule).

* The one size fits all web (mobile, social and local now).

* The work web (web worming into all hours now).

 

The web's working its way into everything from our refrigerator telling us it is time for service to our Social, Local and Mobile dreams and desires is the ubiquitous web, the infinite waterfall web, the web whose presence is taken for granted and ever-present. 

In a way we will know we've succeeded as Internet marketers when the word "Internet' is no longer part of our job description. When we return to being "marketers" again because Internet is understood we've safely arrived at our destination - The Next Web.  

 


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Loyalty 54% More Likely If Brands Have Effective Mobile Site

Loyalty 54% More Likely If Brands Have Effective Mobile Site | Curation Revolution | Scoop.it
From www.simplyzesty.com - February 27, 2012 3:44 PM
Of the many areas that's set to develop, mobile commerce is an area that continues to gain traction every day.

...

*** Thought I lost this study that I find Darwinian and fascinating. If the pure tsunami nature of mobile doesn't move you this Darwin thing sure should. Marty

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Mobile +400% by 2015

Mobile +400% by 2015 | Curation Revolution | Scoop.it
From t.co - December 1, 2011 9:44 PM

***** Mobile tsunami is coming as Anise curates with yet another great find (or scoop).

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