Social CRM on a BudgetDirect Marketing NewsCRM vendors leading the way, according to the Nucleus report, include Oracle and Salesforce.com.
Working on an open source social CRM/CMS called SpinSnip. Want to relieve some of the pain points of publishing in a multi-channel world such as:
* Poor control of content, need retrieval at snippet level via tags.
* Need DIY multiauthor capabilities.
* Better exception reporting analytics.
* Feed management and sourcing.
* More curation control.
This article discusses how to create social CRM on a budget possible now due to the cloud and lowering CRM costs. Helpful since SpinSnip is fall 2013.