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Social Media in Higher Ed Alumni Relations | Merge

Social Media in Higher Ed Alumni Relations | Merge | Curation Revolution |

We'll discuss best practices for higher education alumni social media and which colleges are getting it right.

Marty Note
This is a slideshare from @mattmcfadden. Matt spoke at Raleigh Internet Summit today about social and SEO. He mentioned, his company, figured out how to put social shares directly in an email. I've Tweeted for more on this as it sounds cool. Matt admitted they are still testing, but the ability to fire social shares without consumption of the content behind the link sounds cool.

Thoughts this slideshare was well done. I like the idea of social as only as good as the fit for your audience. I think this is true and points to the need for persona and segmentation work.

Martin (Marty) Smith's comment, November 7, 2012 2:37 PM
Thanks Jim. Marty
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Homeland & SEO: 5 Things In Common New @HaikuDeck

Homeland & SEO: 5 Things In Common New @HaikuDeck | Curation Revolution |

Homeland & SEO
Watching Homeland episodes to catch up before the great TV show's season opener we realized our favorite spy story has a lot in common with Search Engine Optimization (SEO) including:

* Paranoid.
* Surprise

* Sisyphus

* Ignorance

* Tribes

Working on a post, in the meantime find the slidedeck here: 

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Quiz Power: What Famous Painting Are You?via @Curagami

Quiz Power: What Famous Painting Are You?via @Curagami | Curation Revolution |
Quiz Power shares the engagement and excitement personality profile quizzes can bring to digital marketing. What Famous Painting Are You?
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The Silo Effect - Fareed Zakaria's GPS Interview of author Gillian Tett [video]

The Silo Effect - Fareed Zakaria's GPS Interview of author Gillian Tett [video] | Curation Revolution |

Silo Effect Interview
Great Fareed Zakara GPS interview with author and social anthropologist Gillian Tett today. Tett's book, The Silo Effect, sounds like a must read for web marketers. 

I ordered my copy today in anticipation of my drive to Columbus in a few weeks. Tett sounds like a web marketer when she explains the importances of THINKING and the value of random collisions.

Efficiency, the mantra of so many businesses today, can speed up the silo effect Tett explains. Successful web marketing takes a village. Silos are your enemy.

As we note in out riff on the interview on Curagami ( )  web marketing is highly tribal and easy to judge the wrong thing as important. As an Ecommerce Director I used to tell my team, "We are going to fly the plane right into the side of a mountain and feel good about the entire way in". 

That "Marty saying" was a nod to the web's complexity. Best to judge less and randomly collide more. Great interview and we will report back on the book. If you've already read Tett's book The Silo Effect let us know what you think.  

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7 Reasons Why You Must CURATE CONTENT- A @HaikuDeck

7 Reasons Why You Must CURATE CONTENT- A @HaikuDeck | Curation Revolution |

Why You Must Curate Content
We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Critical Success Factor) for online marketing.

Among the 7 Reasons we share content are these three:

* Proof of "Digital Listening"

* Reach
* Costs

Discover 4 more reasons you must curate content at Haiku Deck: 

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Want To Understand Brilliant DIY Marketing? Hack Your Headphones on the Moon

Want To Understand Brilliant DIY Marketing? Hack Your Headphones on the Moon | Curation Revolution |

Brilliant DIY Marketing 
Hack Your Headphones is's way of helping customers find sounds they love with their dragon audio cables making even great headphones sound better. gives customers 3 ways to "hack" their headphones:

* Buy Branded Hacks (off the shelf, ready to go with Moon's Dragon cables making  even the best cans sound better). 

* DIY A Hack (buy the cable and do the switch yourself if the headphone or earphone maker makes switching easy). 

* Mail In Hacks - Drew and his team of cable builders can hack any headphone out there so they encourage people who love their cans but want better sound to mail 'em in). 

The flexibility and customization speaks to one of the most emotional resonate products we buy - our music. Headphones are a concentration necessity these cubicle farm and airport days. Moon Audio's Hack Your Headphones creates brilliant DIY marketing you should steal. 

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Truth About Guest Posting & SEO Is A Must Read!

Truth About Guest Posting & SEO Is A Must Read! | Curation Revolution |
In the past few months, I’ve written posts for sites like TechCrunch, Kissmetrics, and HubSpot. Collectively, these have garnered over 5,000 shares so far.

Yet when our PR manager recently asked me how guest posting improved my blog KPIs, I thought about it, then admitted, “Well, it doesn’t.”

Despite reaching a huge audience, my guest posts had nearly no impact on improving a single one of my KPIs, which include increasing organic traffic to the blog, improving engagement metrics, and increasing our number of subscribers.

Sure, we became a blip on the radar of some influential people, we got 15 seconds of Internet buzz, and a whole lot of traffic – albeit, highly unqualified traffic.

Via Brian Yanish -
Martin (Marty) Smith's insight:

Guest Posts and SEO Truth
Wow, this is a great #mustread post by @aimeemillwood by way of @Brian Yanish - (Brian Yanish a #mustfollow).

Love this quote:

"Why didn’t guest posting improve my KPIs?

The easy answer is, because guest posting for the sake of increasing marketing metrics doesn’t work.

My goal with guest posting has never been to improve SEO with link-backs and stealthily placed keywords, or seek to grow viral articles that would be forgotten just as soon as they were read." 

and this

"Guest posting was once a very successful tactic, but it’s quickly becoming a cookie-cutter recipe, spiced up with varying degrees of growth hacky tricks (some of which, like the Skyscraper technique, are notably very good)."

Aimee is making a favorite point of ours - tactical web marketing is over! I said this to my friend Red Maxwell in a conference call the other day and he almost choked. 

Look at guest posting as a tactic since it's history is every tactics evolution:

 * Early Adopters pioneer and reap benefits. 

 * Early majority moves in and SCRUMS the tactic to death.

 * Efficacy is reduced to zero.

 The web is NOW and PUBLIC so any winning tactic will be copied and beaten to death FAST and then FASTER. Aimee hits the solution right on the head too with what Guillaume and the team call "lean content". Here is Aimee's insightful quote:

"With such a deluge of content, marketers are scrambling for ways to stand out.

Make content shorter! Bite-sized is the way to go! Time to bring in the long-form! Pack in the videos and photos!"

Preach sister, preach. In an era when SHARES trump all creating content that is more likely to be shared is key. Aimee also makes's point about content curation.

She doesn't call her solution "content curation" nor does she go into the tactic, but you are here reading this because I know and like Brian Yanish's content curation.

But isn't curation another "tactic"? Yes, and that is why the rest of Aimee's post is a must read. Aimee talks about passion, beliefs and LOVE. She writes for THOSE REASONS more than for any material rewards clearly seen and easy to recognize.

NOW we've left the land of tactics and entered Simon Sinek's Start With Why. Aimee is SO RIGHT. If you write for fame, money or glory good luck with that in a world where everyone is trying to pimp their English 101 class.

When the world is drowning in STUFF we read, buy and listen to those we trust and love. Interesting that Aimee's trust factors didn't rise with such branded supporters, but she DIDN'T guest post for Tech Crunch with an eye toward becoming famous.

She wrote because she is passionate and loves what she does and THAST IS WHY Aimee's web marketing future looks bright. Don't leave everything to chance. Read Mark Schaefer's Content Code book (yes Mark wrote the influential Content Shock post) and follow Amiee's suggestions and lead.

Lean, fun content about what we LOVE and those who love us in in all of our content marketing futures.  


Neil Ferree's comment, August 20, 5:16 PM
I said it in February 2012 and I'll say it again (with gusto) Social Shares the New SEO
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How to make content easy to share | Blog

How to make content easy to share | Blog | Curation Revolution |
Want more shares? Try a few of these tested tips and tricks to make content easy to share and get the maximum number of shares for every piece of content.
Martin (Marty) Smith's insight:

It is easy to make it easy to share your content, so no excuses. Marty 

DKW Online's curator insight, July 11, 2:26 AM #dkwonline 

Lynn Pineda's curator insight, July 11, 3:50 PM

Some very good advice to get your content shared.

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SEO: What Is THEIR Rank Telling You - Curagami

SEO: What Is THEIR Rank Telling You - Curagami | Curation Revolution |

How Their Rank Teaches You SEO Lessons
SEO: Their Rank Talks To You, but are you listening, emulating category leaders and finding ways to disrupt your space to win hearts, minds and loyalty online is the "new SEO". 

So if your question is, "You talking to ME?" and you are asking Google the answer is YES.  

Martin (Marty) Smith's insight:

Updated this post with a PageRank is Dead note from my friend Mark Traphagen. 

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When Everything Is Social Community Rules - Curagami

When Everything Is Social Community Rules - Curagami | Curation Revolution |

Building Online Community
The Uber Goal of all online commerce and B2B sites is creating online community. Few KNOW that is the UBER GOAL, but it is, trust us. Because when everything is social community rules.

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