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Social Media in Higher Ed Alumni Relations | Merge

Social Media in Higher Ed Alumni Relations | Merge | Curation Revolution | Scoop.it

We'll discuss best practices for higher education alumni social media and which colleges are getting it right.

Marty Note
This is a slideshare from @mattmcfadden. Matt spoke at Raleigh Internet Summit today about social and SEO. He mentioned MergeWeb.com, his company, figured out how to put social shares directly in an email. I've Tweeted for more on this as it sounds cool. Matt admitted they are still testing, but the ability to fire social shares without consumption of the content behind the link sounds cool.

Thoughts this slideshare was well done. I like the idea of social as only as good as the fit for your audience. I think this is true and points to the need for persona and segmentation work.

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Martin (Marty) Smith's comment, November 7, 2012 2:37 PM
Thanks Jim. Marty
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Quick Web Writing Lesson - Curagami

Quick Web Writing Lesson - Curagami | Curation Revolution | Scoop.it

Web Copy
Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage. 

Here are the tips we share on Curagami:

  • Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
  • Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
  • Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
  • Cliches – Cliches are another “truth” you can turn in your favor
  • Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
  • Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym

 

Find more here
http://www.curagami.com/quick-web-copy-lesson/ 

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Help me choose my new Headphones Game Icons design! VOTE NOW!

Help me choose my new Headphones Game Icons design! VOTE NOW! | Curation Revolution | Scoop.it

Headphones Game Icons - VOTE NOW
We're selecting a designer to win our @99Designs contest. The Brief asked designers to create cool icons for our new Headphones Game. See the finalists and cast your vote to help decide who will win the Headphones Game Icon contest. 

Thanks, Marty 

Vote Here: 

https://99designs.com/contests/poll/mij1wv?urlcategory=icon-button-design 

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