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Social Media in Higher Ed Alumni Relations | Merge

Social Media in Higher Ed Alumni Relations | Merge | Curation Revolution |

We'll discuss best practices for higher education alumni social media and which colleges are getting it right.

Marty Note
This is a slideshare from @mattmcfadden. Matt spoke at Raleigh Internet Summit today about social and SEO. He mentioned, his company, figured out how to put social shares directly in an email. I've Tweeted for more on this as it sounds cool. Matt admitted they are still testing, but the ability to fire social shares without consumption of the content behind the link sounds cool.

Thoughts this slideshare was well done. I like the idea of social as only as good as the fit for your audience. I think this is true and points to the need for persona and segmentation work.

Martin (Marty) Smith's comment, November 7, 2012 2:37 PM
Thanks Jim. Marty
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Social Media After Death of Vine - Curagami

Social Media After Death of Vine - Curagami | Curation Revolution |

Social Media - Embrace The Suck
Turns out marketing and war have a lot in common as this Curagami post shares. Twitter is reeling in pain and social media marketing is entering the BIG SHAKEOUT period. 

Don't question, judge or cry too much. Grab you Vines, put them on YouTube and (or the best of 'em anyway) and move on. Remember nobody knows nothing and watch your ego and hubris enough to keep betting without the false belief you've found any lasting truth or repeatable pattern. 

Life after Vine's death and the Big Shakeout is going to, as the Marines say, embrace the suck. Find out why on Curagami: 

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Content Marketing - Five Lessons From HBO's Westworld - Curagami

Content Marketing - Five Lessons From HBO's Westworld - Curagami | Curation Revolution |

5 Content Marketing Tips from Westworld

HBO's Westworld is sure to be another Game of Thrones runaway success. The show is amazing and full of tips for web developers and marketing teams including:

  • Tease don't Bore
  • Create Another Loop
  • Beauty is half the Battle
  • Keep moving and believe
  • Show don't TELL

We've included examples of each tip too such as REI for show don't tell and for tease don't bore. 

Martin (Marty) Smith's insight:

Love HBO's Westworld and it got us thinking about online content in new ways. 

malek's curator insight, October 10, 9:29 AM
Tips #2 – Tease Never Bore

Here's the success recipe: futuristic park, robotic "hosts", visitors  live their fantasies through artificial consciousness.</