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5 Key Success Factors For Your Strategic Social Media Marketing #ISUM12

5 Key Success Factors For Your Strategic Social Media Marketing #ISUM12 | Curation Revolution | Scoop.it
- November 7, 2012 8:27 AM

Marty Note
Watching Joey Sargent speak about Social Media Marketing at Raleigh Internet Summit (http://www.internetsummit.com/ ) and she just shared an excellent list of how to make sure your Social Media Marketing is strategic and generating ROI:

5 Critical Success Factors (CSFs) FOr SMM


* Think of SMM as Core (operational integration)

* Cross functional teams (CSR, marketing, sales, product, pr,everyone)

* Centers of excellence
* C Suite Support
* KPIs and Analytics


Centers of Excellence

This is a viral enterprise concept. Here is how Joey defined CoE:

* Offer SMM training
* Monitor team performance.
* Feedback coaching.
* Make recommendations.
* Establish policies and procedures.
* Creates KPIs.

Joey is also touching on SoLoMo, Content Marketing and integrating traditional with social.

LIkes Sports Illustrated's tablet integration with socail: http://ismashphone.com/2009/12/time-inc-demos-sports-illustrated-magazine-tablet.html .

Likes Mercedes-Benz interactive commercials.

http://www.autoguide.com/auto-news/2012/02/mercedes-viano-interactive-ad-campaign-is-extremely-clever-video.html

Social In Email
Social in employee signature.
Welcome Messages with social.

Thank you with SMM.
Customer Service with SMM.
Include SMM icons on Contact Page on your website.

Personals and Segmentation
Joey is touching on social and segmentation.

Social and Search
"Social does drive SEO." Will see more of your social content influencings the SERPs and driving traffic to your owned properties.



Joey recommends #Scoutmob http://scoutmob.com/ as a SMM success story.

Joey has white papers including Social In The Mix
http://www.brandsproutadvisors.com/resources/white-papers.html


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Website Design In 3 Dimensions, Why Google's Float Is A Blueprint For Web 3.0

Website Design In 3 Dimensions, Why Google's Float Is A Blueprint For Web 3.0 | Curation Revolution | Scoop.it
From scenttrail.blogspot.com - January 30, 7:05 AM

A friend who is uber-smart and talented got me thinking about How Entropy Is Creating Web 3.0 Right Under Our Noses today. This piece is Entropy Redux or what happens after the more to greater randomness takes hold of us by the scruff of the next :). 

 

It is about the coming apocalypse in website design. Every UX rectangle we draw today is sure to be replaced by conditional logic soon. Why? It’s all Google's Fault. 

 

Martin (Marty) Smith's insight:

3 Dimensions of Web 3.0
The three dimensions of Web 3.0 might not be what you think, they are:

* Space.

* Time.

* Behavior.

 

Behavior may seem a strange "dimension" but it is the defining dimension of Web 3.0's predictive analytics future. Behavior, what a visitor does or is doing on your website will lock a persona.

Once a persona is identified, and it shouldn't take more than three "touches", a path forms. When a visitor arrives at your web 3.0 site you already know a lot. You know where they came from, if they are new or returning and what keyword or partner brought them to your website.

Let's say you already have 2 of the 3 touches needed for persona definition. Those first touches have formed a page created with a single goal - finding the 3rd touch point. The 3rd touch point completes the persona definition and forms the path.

As behavior continues over time the space the visitor "sees" is highly influenced by similar patterns. If a visitor goes "rogue" creating a new path (in real time) its all good and all recorded. Recorded because rogue paths can become part of the branching algorithm once the rogue path is seen more than once.

 

This is why behavior is a dimension online, but not a dimension separate from space and time. Web 3.0 mashes all three website design dimensions into a single 3 way Chinese finger puzzle. Each web 3.0 "dimension" is inextricably tied to the other two.


See Also: 
A Brief History of Time and Web 3.0
http://www.scoop.it/t/design-revolution/p/3995357618/a-brief-history-of-time-and-web-3-0  

 

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Rescooped by Martin (Marty) Smith from Web 3.0 - The New Social Web
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Semantic Web and its evolution

Semantic Web and its evolution | Curation Revolution | Scoop.it
From www.thehindubusinessline.com - February 12, 2012 1:16 PM

The idea of a ‘Semantic Web' involves computers being “capable of analysing all the data on the Web – the content, links, transactions between people and computers.”

 

This idea was laid down by one of the founding fathers of the Internet and worked on by researchers later.

 

Dr. James Hendler, an artificial intelligence researcher at Rensselaer Polytechnic Institute, USA, and one of the co-founders of the Semantic Web, is at the head of the ‘Tetherless World Constellation' which works to enhance the Web's reach beyond your PC or laptop and develop new technology to that expand the capabilities of the Web.

 

Recently Dr Hendler spoke to eWorld about the evolution of the Web, the Semantic Web and its evolution.

 

Excerpts from the interview: http://www.thehindubusinessline.com/features/eworld/article2883222.ece?ref=wl_features

 


Via Antonino Militello
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How Web 3.0 Will Work

How Web 3.0 Will Work | Curation Revolution | Scoop.it
From computer.howstuffworks.com - December 4, 2011 4:04 AM
Web 3.0 is the next step in the evolution of the Internet and Web applications. Learn about the concept of Web 3.0 and Web 3.0 development.
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How Entropy Is Creating Web 3.0 Right Under Our Noses [Video]

How Entropy Is Creating Web 3.0 Right Under Our Noses [Video] | Curation Revolution | Scoop.it
From scenttrail.blogspot.fr - November 23, 2012 12:27 PM

Marty Note
Happy Black Friday to my friends still in e-commerce. Rock on guys (and girls).

This piece is about how the web is in a constant and relentless search for higher states of entropy and what that means for Web 3.0. Every Internet marketer knows something BIG is changing again.


Since BIG CHANGE is the only constant in my 12 years as an Internet marketer I wanted to spend the day thinking about WHY change seems to come in waves. 

Entropy is the answer and it is good news for the rebel alliance and bad news for institutional "Stars" of the web. 

Brian Yanish - MarketingHits.com's comment, November 23, 2012 11:29 PM
Marty, great post. Really enjoyed it.

I've said web developers of the future will need to start studying the history of open source software and how it changed software as we know it. The same thing is happening to the web. As we move to web 3.0 it becomes more web open source 3.0. User generated web development. Just look at a the amount of API's that are used across the web, throw in sites like https://ifttt.com and now you have user generated web development that is cross platform. Entropy cannot be contained.
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Semantic Web: Instilling Intelligence

Semantic Web: Instilling Intelligence | Curation Revolution | Scoop.it
From www.thehindu.com - December 5, 2011 5:14 AM

Think of the Web to be a baby; until now, we have been stuffing it with just the words, without teaching the language.

 

With Semantic Web, we will be training the World Wide Web to understand the information we are feeding it, enabling it to communicate back to us.


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