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5 Key Success Factors For Your Strategic Social Media Marketing #ISUM12

5 Key Success Factors For Your Strategic Social Media Marketing #ISUM12 | Curation Revolution | Scoop.it
- November 7, 2012 8:27 AM

Marty Note
Watching Joey Sargent speak about Social Media Marketing at Raleigh Internet Summit (http://www.internetsummit.com/ ) and she just shared an excellent list of how to make sure your Social Media Marketing is strategic and generating ROI:

5 Critical Success Factors (CSFs) FOr SMM


* Think of SMM as Core (operational integration)

* Cross functional teams (CSR, marketing, sales, product, pr,everyone)

* Centers of excellence
* C Suite Support
* KPIs and Analytics


Centers of Excellence

This is a viral enterprise concept. Here is how Joey defined CoE:

* Offer SMM training
* Monitor team performance.
* Feedback coaching.
* Make recommendations.
* Establish policies and procedures.
* Creates KPIs.

Joey is also touching on SoLoMo, Content Marketing and integrating traditional with social.

LIkes Sports Illustrated's tablet integration with socail: http://ismashphone.com/2009/12/time-inc-demos-sports-illustrated-magazine-tablet.html .

Likes Mercedes-Benz interactive commercials.

http://www.autoguide.com/auto-news/2012/02/mercedes-viano-interactive-ad-campaign-is-extremely-clever-video.html

Social In Email
Social in employee signature.
Welcome Messages with social.

Thank you with SMM.
Customer Service with SMM.
Include SMM icons on Contact Page on your website.

Personals and Segmentation
Joey is touching on social and segmentation.

Social and Search
"Social does drive SEO." Will see more of your social content influencings the SERPs and driving traffic to your owned properties.



Joey recommends #Scoutmob http://scoutmob.com/ as a SMM success story.

Joey has white papers including Social In The Mix
http://www.brandsproutadvisors.com/resources/white-papers.html


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Join The Marketing Revolution on Scoop.it - Follow, Contribute

Join The Marketing Revolution on Scoop.it - Follow, Contribute | Curation Revolution | Scoop.it
- March 30, 2:50 PM

Follow & Contribute
Do you LOVE Internet marketing? We do too. Join the Marketing Revolution on Scoop.it by following.

Seeking 5 Fellow Scoopers to contribute. If you would like to contribute to the Marketing Revolution leave your @TwitterName in Comments or tweet @ScentTrail.

Together we create a NEW Marketing.

Together we are smarter than apart.

Together we have more FUN.

Join the Marketing Revolution on Scoop.it
http://www.scoop.it/t/marketing-revolution

Martin (Marty) Smith's comment, May 19, 2:16 PM
Esther added you as a Scooper and author. If you just want to comment let me know and I will change the settings.
Esther Coronel De Iberkleid's comment, May 19, 3:40 PM
I will check and let you know Thank you very much!
Esther Coronel De Iberkleid's comment, May 19, 10:09 PM
I did check and sent you a message on facebook private. Please check and I look forward to hear from you. Great week!
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Cool New Scoop.it UI Feedback

Cool New Scoop.it UI Feedback | Curation Revolution | Scoop.it
From www.scoop.it - November 29, 2012 12:03 AM
Share Ideas that matter...
Martin (Marty) Smith's insight:

WOW, lovig the new Scoop.it UI. Love the white, better organized and more intuitive. Well Done. 

Martin (Marty) Smith's comment, December 1, 2012 5:22 PM
Twitter issue resolved today.
Martin (Marty) Smith's comment, December 1, 2012 6:00 PM
Found another bug today. If you look at the BI Revolution you can see there is no title for the Steve Case article on digital fabrication I just posted. Tried to get it to display, but can't.
Martin (Marty) Smith's comment, December 1, 2012 6:04 PM
Also, not sure I love how LITTLE title room there is. I love 7 word titles, but they aren't always possible. Now key pieces of the title don't get sown since there is so little room.
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Join Scoopit's Lean Content Movement

Join Scoopit's Lean Content Movement | Curation Revolution | Scoop.it
From www.atlanticbt.com - February 11, 4:21 PM
The Lean Content Movement is curation, tools with fast feedback loops and writing less content that does more. Join the Lean Content Movement, here's how.
Martin (Marty) Smith's insight:

Listened to a great interview with Guillaume today on Blog Talk Radio. Guillaume and Scoop.it have created what is tantamount to a new movement - the Lean Content Movement. 

Lean Content is about:

* Writing less, but creating more meaning.
* Using fast feedback loop tools such as Scoop.it.
* Cutting through the clutter with BETTER content.

"Better" in the Lean Content movement is when reader or creator gain insight faster and so realizing the promise of "do more with less".  

Therese Torris's curator insight, February 12, 7:21 AM

I wished it were true that content curation could lead to a more efficient use of content, but I fear I don't. Content marketing rules (a large chunk of) content curation and content creation.

 

Lean content is like zero growth (the economic theory, not the GDP number), a rationale that is not likely to happen because everybody is runnning the loose-loose race for visibility through content. We live in a world of content inflation.

 

That being said, tools are neutral, we the people act foolishly. As a tool, Scoop.it remains one of the best and I am happily part of the Scoop.it movement !
gdecugis's comment, February 13, 6:38 PM
Hi Therese - The way we see it (and please bear in mind that Lean Content is a concept still being defined), Lean Content is not about "Information diet" or trying to refrain from creating Content. We are definitely in a world of content inflation. So how do we cope with this? Part of the best practices we've seen being done come around faster content creation cycle, leveraged content distribution, content curation, etc... Faster content creation cycle is for instance something Leo from Buffer talked about at our first meetup group here in SF explaining techniques to become better and better at turning out quality content fast. What I call leveraged content distribution is the idea of using guest posting, slideshare or quora to give a bigger distribution to your content than your blog if it's nascent - techniques we used a lot at Scoop.it and that proved efficient for us. So it's not about zero growth (an interesting economic concept that I don't believe in but that's a different discussion ;-) but it's about doing more and better with your content strategy for the limited resources that startups, non-profits or even small teams within bigger organizations have. Makes any sense?
Therese Torris's comment, February 14, 4:42 AM
@gdecugis. Get it. It's more rather about lean content production and distribution processes than about lean content..
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LinkedIn, Twitter and Scoop.it Do New Stuff Fast

LinkedIn, Twitter and Scoop.it Do New Stuff Fast | Curation Revolution | Scoop.it
From www.examiner.com - May 20, 2012 2:01 PM
Monday was a busy day for some major social media sites, especially LinkedIn, Twitter and Scoop.it. Here is a quick roundup of the news.

 

***** Lots of new features and approaches and love seeing my favorite curation tool, Scoop.it, running with the big dogs. Marty


Via Guglielmo Cornelli
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