Watching Joey Sargent speak about Social Media Marketing at Raleigh Internet Summit (http://www.internetsummit.com/ ) and she just shared an excellent list of how to make sure your Social Media Marketing is strategic and generating ROI:
5 Critical Success Factors (CSFs) FOr SMM
* Think of SMM as Core (operational integration)
* Cross functional teams (CSR, marketing, sales, product, pr,everyone)
* Centers of excellence
* C Suite Support
* KPIs and Analytics
Centers of Excellence
This is a viral enterprise concept. Here is how Joey defined CoE:
* Offer SMM training
* Monitor team performance.
* Feedback coaching.
* Make recommendations.
* Establish policies and