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5 Key Success Factors For Your Strategic Social Media Marketing #ISUM12

5 Key Success Factors For Your Strategic Social Media Marketing #ISUM12 | Curation Revolution | Scoop.it

Marty Note
Watching Joey Sargent speak about Social Media Marketing at Raleigh Internet Summit (http://www.internetsummit.com/ ) and she just shared an excellent list of how to make sure your Social Media Marketing is strategic and generating ROI:

5 Critical Success Factors (CSFs) FOr SMM


* Think of SMM as Core (operational integration)

* Cross functional teams (CSR, marketing, sales, product, pr,everyone)

* Centers of excellence
* C Suite Support
* KPIs and Analytics


Centers of Excellence

This is a viral enterprise concept. Here is how Joey defined CoE:

* Offer SMM training
* Monitor team performance.
* Feedback coaching.
* Make recommendations.
* Establish policies and procedures.
* Creates KPIs.

Joey is also touching on SoLoMo, Content Marketing and integrating traditional with social.

LIkes Sports Illustrated's tablet integration with socail: http://ismashphone.com/2009/12/time-inc-demos-sports-illustrated-magazine-tablet.html .

Likes Mercedes-Benz interactive commercials.

http://www.autoguide.com/auto-news/2012/02/mercedes-viano-interactive-ad-campaign-is-extremely-clever-video.html

Social In Email
Social in employee signature.
Welcome Messages with social.

Thank you with SMM.
Customer Service with SMM.
Include SMM icons on Contact Page on your website.

Personals and Segmentation
Joey is touching on social and segmentation.

Social and Search
"Social does drive SEO." Will see more of your social content influencings the SERPs and driving traffic to your owned properties.



Joey recommends #Scoutmob http://scoutmob.com/ as a SMM success story.

Joey has white papers including Social In The Mix
http://www.brandsproutadvisors.com/resources/white-papers.html


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How Compete with Amazon? New @Curagami Forum

How Compete with Amazon? New @Curagami Forum | Curation Revolution | Scoop.it

Compete With Amazon
Speaking at a FedEx conference last month how Small to Medium Sized Businesses can compete with Amazon was a hot topic. This Curgami post shares important tips on how to track Amazon pricing and ways SMBs can compete with Amazon and other social shopping sites such as Mass Drop and WaNeLo. 

Be sure to weigh in with your ideas on our new Curagami forum! 

Discover ways to compete with Amazon:
http://www.curagami.com/forums/topic/how-smbs-can-compete-with-amazon/ 

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How To Win The E-commerce game - A Haiku Deck by @Scenttrail

How To Win The E-commerce game - A Haiku Deck by @Scenttrail | Curation Revolution | Scoop.it

Win The Ecommerce Game
I'm giving a keynote speech tomorrow at a FedEx Conference. This post links to the Haiku Deck created for that talk. I'm adding a blog post to Curagami.com today too. 

If you want to know how to win the new e-commerce game here is the Haiku Deck:
https://www.haikudeck.com/p/cd625524c9 

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