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5 Key Success Factors For Your Strategic Social Media Marketing #ISUM12

5 Key Success Factors For Your Strategic Social Media Marketing #ISUM12 | Curation Revolution | Scoop.it

Marty Note
Watching Joey Sargent speak about Social Media Marketing at Raleigh Internet Summit (http://www.internetsummit.com/ ) and she just shared an excellent list of how to make sure your Social Media Marketing is strategic and generating ROI:

5 Critical Success Factors (CSFs) FOr SMM


* Think of SMM as Core (operational integration)

* Cross functional teams (CSR, marketing, sales, product, pr,everyone)

* Centers of excellence
* C Suite Support
* KPIs and Analytics


Centers of Excellence

This is a viral enterprise concept. Here is how Joey defined CoE:

* Offer SMM training
* Monitor team performance.
* Feedback coaching.
* Make recommendations.
* Establish policies and procedures.
* Creates KPIs.

Joey is also touching on SoLoMo, Content Marketing and integrating traditional with social.

LIkes Sports Illustrated's tablet integration with socail: http://ismashphone.com/2009/12/time-inc-demos-sports-illustrated-magazine-tablet.html .

Likes Mercedes-Benz interactive commercials.

http://www.autoguide.com/auto-news/2012/02/mercedes-viano-interactive-ad-campaign-is-extremely-clever-video.html

Social In Email
Social in employee signature.
Welcome Messages with social.

Thank you with SMM.
Customer Service with SMM.
Include SMM icons on Contact Page on your website.

Personals and Segmentation
Joey is touching on social and segmentation.

Social and Search
"Social does drive SEO." Will see more of your social content influencings the SERPs and driving traffic to your owned properties.



Joey recommends #Scoutmob http://scoutmob.com/ as a SMM success story.

Joey has white papers including Social In The Mix
http://www.brandsproutadvisors.com/resources/white-papers.html


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Content Marketers Beware - Rise of the Hackers Impacts You Too Now! via @sengineland

Content Marketers Beware - Rise of the Hackers Impacts You Too Now! via @sengineland | Curation Revolution | Scoop.it

Marty Note 
As a content curator and publisher I've had content we wrote copied and brazenly stolen. Google's latest algorithm changes seem to be reducing whole cloth copying, but another and potentially more dangerous dragon is rising - the content hack.

It is possible to do all kinds of bad things to your content as this Search Engine Land post shares. This highly recommended post doesn't only share scary stories and examples of content hacks. The post also shares a great set of tools to help publishers ward off what may be inevitable - someone hacking their content.  

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malek's curator insight, February 10, 11:06 AM

Scary, the hacked content algorithm is not working?   hacked content is still showing up in the search results. 

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Ecommerce & Content - Win Hearts, Minds & Loyalty & Curagami Customer Hunt

Ecommerce & Content - Win Hearts, Minds & Loyalty & Curagami Customer Hunt | Curation Revolution | Scoop.it

Ecommerce & Content Win Hearts Minds Loyalty
How can your website cut through the impossible clutter of today's ultra-competitive online world? How can you find the right development partner to achieve your online goals?

This Curagami post shares how to find a vendor capable of helping your e-commerce website win along with our current Curagami Customer Hunt.


 

http://www.curagami.com/ecommerce-content-marketing-hearts-minds-loyalty/?v=7516fd43adaa

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Content Marketing Battle UGC vs Landing Pages - Curagami

Content Marketing Battle UGC vs Landing Pages - Curagami | Curation Revolution | Scoop.it
Content Marketing Battle UGC vs Landing Pages shares the battle with User Generated Content platforms and landing pages. We favor hybrid content marketing.
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Martin (Marty) Smith's comment, January 21, 5:03 PM
Thanks John. Marty
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Escaping West Texas & Why I love Durham, NC

After being trapped, along with hundreds of others, of rthree days in the nice but desolute Van Horn, Texas stuck between the New Mexico mountins behind and ...
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7 SEO Tips & Trends For 2016 You Need To Know - Curagami

7 SEO Tips & Trends For 2016 You Need To Know - Curagami | Curation Revolution | Scoop.it

7 SEO Tips and Trends
Appreciate @Os Ishmael sharing Anne Carton's great 7 SEO Trends for 2016 Post today. Anne's post was so good we linked it from the Curagami post it inspired. Our 7 SEO Trends / Tips for 2016:

* Great Content Creates Community (despite Content Shock) 

* Mobile and Smartphones Are Changing Everything

* Video RULES

* Community Is KEY

* Community Shock Is Coming

* Empower Ambassadors, Understand Proxy Marketing

* Fresh and NOW Beat Stale and THEN

Be sure to add your SEO tips for 2016 and we will mash them into this post with a link back and our thanks.


http://www.curagami.com/7-seo-tips-for-2016/?v=7516fd43adaa

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Top 10 Posts - Banksy, Friends and Shit Happens Lessons via @Curagami

Top 10 Posts - Banksy, Friends and Shit Happens Lessons via @Curagami | Curation Revolution | Scoop.it

Top 10 Curagami Posts
Top 10 Posts shares how Banksy, friends and artists helped create Curagami's Top 10 Posts (by inbound links) despite our best efforts to the contrary (lol).

Here some BIG lessons from our Top 10 Posts from Banksy to Web Design:

* Tap Your Unconscious (and ramp risks)

* Friends Rock

* Shit Happens - Keep Creating

What BIG Lessons have you learned from your top 10? Share and we will curate your ideas, experiences and comments into the post:
http://www.curagami.com/top-10-posts/?v=7516fd43adaa  





 

http://www.curagami.com/top-10-posts/?v=7516fd43adaa