5 Key Success Factors For Your Strategic Social Media Marketing #ISUM12 | Curation Revolution | Scoop.it

Marty Note
Watching Joey Sargent speak about Social Media Marketing at Raleigh Internet Summit (http://www.internetsummit.com/ ) and she just shared an excellent list of how to make sure your Social Media Marketing is strategic and generating ROI:

5 Critical Success Factors (CSFs) FOr SMM


* Think of SMM as Core (operational integration)

* Cross functional teams (CSR, marketing, sales, product, pr,everyone)

* Centers of excellence
* C Suite Support
* KPIs and Analytics


Centers of Excellence

This is a viral enterprise concept. Here is how Joey defined CoE:

* Offer SMM tra