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5 Key Success Factors For Your Strategic Social Media Marketing #ISUM12

5 Key Success Factors For Your Strategic Social Media Marketing #ISUM12 | Curation Revolution |

Marty Note
Watching Joey Sargent speak about Social Media Marketing at Raleigh Internet Summit ( ) and she just shared an excellent list of how to make sure your Social Media Marketing is strategic and generating ROI:

5 Critical Success Factors (CSFs) FOr SMM

* Think of SMM as Core (operational integration)

* Cross functional teams (CSR, marketing, sales, product, pr,everyone)

* Centers of excellence
* C Suite Support
* KPIs and Analytics

Centers of Excellence

This is a viral enterprise concept. Here is how Joey defined CoE:

* Offer SMM training
* Monitor team performance.
* Feedback coaching.
* Make recommendations.
* Establish policies and procedures.
* Creates KPIs.

Joey is also touching on SoLoMo, Content Marketing and integrating traditional with social.

LIkes Sports Illustrated's tablet integration with socail: .

Likes Mercedes-Benz interactive commercials.

Social In Email
Social in employee signature.
Welcome Messages with social.

Thank you with SMM.
Customer Service with SMM.
Include SMM icons on Contact Page on your website.

Personals and Segmentation
Joey is touching on social and segmentation.

Social and Search
"Social does drive SEO." Will see more of your social content influencings the SERPs and driving traffic to your owned properties.

Joey recommends #Scoutmob as a SMM success story.

Joey has white papers including Social In The Mix

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Marketing the Art of Shoes - Curagami

Marketing the Art of Shoes - Curagami | Curation Revolution |

The Power of SHOES
Isabel Flowers wrote a fascinating post in Artforum about "sneakerheads" and the 1.2 billion dollar aftermarket for sneakers. Flowers' post got us thinking about flocking behavior, how weather-like the Internet is and what sneakers, baseball cards and art can teach us about marketing. 

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Blondie's New York - Curagami

Blondie's New York - Curagami | Curation Revolution |

Blondie's New York
Blondie's New York on the Smithsonian channel stinks but in a good way. If you can't smell, feel and remember NYC in the seventies while watching Blondie's band members stitch their 20-million selling Parallel Lines album together you weren't there. I was and I remember. 

I remember the crime, grime and sense of hopelessness that seemed to have a choke hold on NYC. But the ART was amazing. In a tiny rat-hole of a bar named CBGB the Talking Heads, Ramones and Blondie was born, nurtured, taught and honed. The Smithsonian's documentary tells several stories simultaneously. 

One story is the city's rotting corpse infecting the air and spirits with the thick fetid smell of death and dying. Yet despite or maybe because of the retching, queasy  feel great art was made. Art that defined the city, the bands and us. 

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