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Forrester report: How Social Media Is Changing Brand Building

Forrester report: How Social Media Is Changing Brand Building | Curation Revolution | Scoop.it


Social media is now an essential part of brand building. Get detailed explanations and real-life examples of the top 3 social branding strategies.


Marty Note
We know branding, the act of creating transferable stories about companies, products and individuals, is being changed by social media marketing. Forrester, interestingly the same people who came out with a study saying social media wasn't impacting sales, just issued a report on how social is changing branding.

Forrester warns social by itself is insufficient to create a brand, an idea I agree with. Here is how this new report outlines changes sweeping branding:

* Redefines the relationship between consumers and brands.

* Forces marketing strategies to adapt.

* Amplifies brand building strategies (MS).

* Create emotional connection.

* Nurture fans.

* Helps create User Generated Content (UGC).
* Creates conversations that can inform brand strategies (MS).


Interestingly few marketers are integrating social into their branding see the chart on page 5.


There is a BIG section about the dangers of attempting to brand with social alone. Some of Forrester's points have merit. Social, by itself, doesn't scale, it is a poor campign medium (me) and it is only as good as the guiding brand strategy.

Put these two ideas together - that social will be critical to shaping brands and few are doing so and competitive advantage will go to those who embrace social media marketing as part of their brand building strategy.


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Quick Web Writing Lesson - Curagami

Quick Web Writing Lesson - Curagami | Curation Revolution | Scoop.it

Web Copy
Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage. 

Here are the tips we share on Curagami:

  • Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
  • Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
  • Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
  • Cliches – Cliches are another “truth” you can turn in your favor
  • Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
  • Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym

 

Find more here
http://www.curagami.com/quick-web-copy-lesson/ 

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Help me choose my new Headphones Game Icons design! VOTE NOW!

Help me choose my new Headphones Game Icons design! VOTE NOW! | Curation Revolution | Scoop.it

Headphones Game Icons - VOTE NOW
We're selecting a designer to win our @99Designs contest. The Brief asked designers to create cool icons for our new Headphones Game. See the finalists and cast your vote to help decide who will win the Headphones Game Icon contest. 

Thanks, Marty 

Vote Here: 

https://99designs.com/contests/poll/mij1wv?urlcategory=icon-button-design 

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