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Forrester report: How Social Media Is Changing Brand Building

Forrester report: How Social Media Is Changing Brand Building | Curation Revolution | Scoop.it


Social media is now an essential part of brand building. Get detailed explanations and real-life examples of the top 3 social branding strategies.


Marty Note
We know branding, the act of creating transferable stories about companies, products and individuals, is being changed by social media marketing. Forrester, interestingly the same people who came out with a study saying social media wasn't impacting sales, just issued a report on how social is changing branding.

Forrester warns social by itself is insufficient to create a brand, an idea I agree with. Here is how this new report outlines changes sweeping branding:

* Redefines the relationship between consumers and brands.

* Forces marketing strategies to adapt.

* Amplifies brand building strategies (MS).

* Create emotional connection.

* Nurture fans.

* Helps create User Generated Content (UGC).
* Creates conversations that can inform brand strategies (MS).


Interestingly few marketers are integrating social into their branding see the chart on page 5.


There is a BIG section about the dangers of attempting to brand with social alone. Some of Forrester's points have merit. Social, by itself, doesn't scale, it is a poor campign medium (me) and it is only as good as the guiding brand strategy.

Put these two ideas together - that social will be critical to shaping brands and few are doing so and competitive advantage will go to those who embrace social media marketing as part of their brand building strategy.


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How Compete with Amazon? New @Curagami Forum

How Compete with Amazon? New @Curagami Forum | Curation Revolution | Scoop.it

Compete With Amazon
Speaking at a FedEx conference last month how Small to Medium Sized Businesses can compete with Amazon was a hot topic. This Curgami post shares important tips on how to track Amazon pricing and ways SMBs can compete with Amazon and other social shopping sites such as Mass Drop and WaNeLo. 

Be sure to weigh in with your ideas on our new Curagami forum! 

Discover ways to compete with Amazon:
http://www.curagami.com/forums/topic/how-smbs-can-compete-with-amazon/ 

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How To Win The E-commerce game - A Haiku Deck by @Scenttrail

How To Win The E-commerce game - A Haiku Deck by @Scenttrail | Curation Revolution | Scoop.it

Win The Ecommerce Game
I'm giving a keynote speech tomorrow at a FedEx Conference. This post links to the Haiku Deck created for that talk. I'm adding a blog post to Curagami.com today too. 

If you want to know how to win the new e-commerce game here is the Haiku Deck:
https://www.haikudeck.com/p/cd625524c9 

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