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Forrester report: How Social Media Is Changing Brand Building

Forrester report: How Social Media Is Changing Brand Building | Curation Revolution | Scoop.it


Social media is now an essential part of brand building. Get detailed explanations and real-life examples of the top 3 social branding strategies.


Marty Note
We know branding, the act of creating transferable stories about companies, products and individuals, is being changed by social media marketing. Forrester, interestingly the same people who came out with a study saying social media wasn't impacting sales, just issued a report on how social is changing branding.

Forrester warns social by itself is insufficient to create a brand, an idea I agree with. Here is how this new report outlines changes sweeping branding:

* Redefines the relationship between consumers and brands.

* Forces marketing strategies to adapt.

* Amplifies brand building strategies (MS).

* Create emotional connection.

* Nurture fans.

* Helps create User Generated Content (UGC).
* Creates conversations that can inform brand strategies (MS).


Interestingly few marketers are integrating social into their branding see the chart on page 5.


There is a BIG section about the dangers of attempting to brand with social alone. Some of Forrester's points have merit. Social, by itself, doesn't scale, it is a poor campign medium (me) and it is only as good as the guiding brand strategy.

Put these two ideas together - that social will be critical to shaping brands and few are doing so and competitive advantage will go to those who embrace social media marketing as part of their brand building strategy.


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E-commerce Broken & Branding Is BS...But - Curagami

E-commerce Broken & Branding Is BS...But - Curagami | Curation Revolution | Scoop.it

Sindhya Valloppillil's Revelation
E-commerce Is Broken & Branding Is Bullshit riffs Helix CEO Sindhya Valloppillil's in Business Insider. Sindha's ideas about why many merchants and investors don't understand e-commerce 3.0 are among the best we've read. 
 

What do you think e-commerce 3.0 will look and feel like? What are your favorite sites? 

http://www.curagami.com/e-commerce-broken-branding-is-bullshit-but/?v=7516fd43adaa

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Anne Truitt Minimalist Arist Video

Anne Truitt Minimalist Sculptor
Stumbled on Anne Truitt's great sculptures today. Was so blown away I creatd a quick (less than a minute) tribute video.  

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Is Red Bull The Top Content Marketing Company in the World? - Jeffbullas's Blog

Is Red Bull The Top Content Marketing Company in the World? - Jeffbullas's Blog | Curation Revolution | Scoop.it
The rise of content marketing means we must all become publishers. How do we do that well and what is the top content marketing company on the planet?
Martin (Marty) Smith's insight:

We answered this question in the affirmative in a siilar post for @ janlgordon Curatti blog in 2014: http://curatti.com/red-bulls-branding-lesson-media-companies-now/ 

http://curatti.com/red-bulls-branding-lesson-media-companies-now/

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West Texas Blizzard - Save Lives With Social Media - Curagami

West Texas Blizzard - Save Lives With Social Media - Curagami | Curation Revolution | Scoop.it

Stuck In Mobile With Memphis Blues Again
I'm stuck in Van Horn West Texas thanks to the day after Christmas blizzard. Stuck also because the highways (I10 and I20) have been closed. This experience made are realize something important every brand manager and web team needs to know.  

How would you answer this question, "What 3 things are you doing to connect with customers in real time in 2016?" If "mobile" isn't part of at least 2 of your answers you aren't ready for 2016. TxDot, the Texas Department of Transportation, isn't ready for 2016 and this post shares why. 

Post also shares ideas on how to connect such as:

  • Assign A Social Media Master – Someone responsible for aggregating ALL social information about an event and sharing across platforms
  • Create Event Hashtags – Create hashtags such as #dec15i10i20 to FORM a community then aggregate from multiple sources using YOUR event hashtag
  • Live Video and Photo Feeds – Why can’t we SEE the problem and then the resolution? Seeing = believing and seeing the parking lot that I-10 became east of Van Horn would reduce the number of motorists driving toward the abyss.

 

Learn more about how your company, team and brand can win in an emergency by curating content and developing community in real time. 

 

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Mikko Hakala's comment, December 29, 2015 3:40 PM
Strong importance of mobile expected also from the technology side: https://agenda.weforum.org/2015/11/these-technologies-are-shaping-the-future
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5 Cool Content Marketing Tools & How We Use Them via @Curagami

5 Cool Content Marketing Tools & How We Use Them via @Curagami | Curation Revolution | Scoop.it

5 Cool Content Marketing Tools shares how we use Scoop.it, Haiku Deck, Paper.li, Gplus & Pinterest to create, test and improve Curagmai's content marketing. Tools discussed:


@Scoop.it

@Scoop.itHaiku Deck
Paper.li
GPlus

Pinterest 


Learn why we love these 5 content marketing tools:


http://www.curagami.com/5-cool-content-marketing-tools/?v=7516fd43adaa

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Content Marketing: Link Lessons From Curagami Top 10 Posts

Content Marketing: Link Lessons From Curagami Top 10 Posts | Curation Revolution | Scoop.it

Link Lessons
Inbound Links can teach you a lot about content marketing.  This post shares lessons from Curagami's Top 10 Posts including:

* Surf Waves Don't Create 'em

* Know Your 80-20 Rules

* Write What You Know & Tell Stories

Learn more lessons from Curagami's 8,000 links in:
http://www.curagami.com/link-lessons/?v=7516fd43adaa  

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