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Rescooped by Martin (Marty) Smith from Startup Revolution onto Curation Revolution |
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Our Connected, Social & Mobile revolution moves sand under our Internet marketing feet twenty years+ after Cluetrain's Manifesto, time for a new manifesto.
Martin (Marty) Smith's insight:
Had fun writing an update to one of my favorite books - The Cluetrain Manifesto. Here are highlights from the CoSoMo Manifesto: What about you? Have ideas we should add to the CoSoMo Manifesto? Share in comments and we will curate in. Marty Delete the scoop?
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![Reading Email In Bed: The Mobile Rethink of Email Marketing [+ Marty Note] | Curation Revolution | Scoop.it](http://img.scoop.it/3PXXNNX78xUZ0j6Vs7JwIzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Thanks to smartphones and tablets, email marketing has fundamentally changed. Best practices surrounding design and when to send are seeing some of the first major shifts since webmail clients were the dominant email platform. The good news for marketers is that people consume more email now.... Via Jeff Domansky
Martin (Marty) Smith's insight:
Email Marketing Critical & Different Now * Delivery timing is changing (see linked article). * Speed critical (delivery network is slower, so smaller is better). * Engagement is harder, so SINK THE HOOK. Mobile email goes in curation steps. 
Martin (Marty) Smith's comment,
March 3, 9:00 PM
LOL, plural of Marty is Marty2x I think. Good scoop here that is a critical read for ecom. When I was a Director of Ecom email was our highest margin channel BY FAR. I bet that is still true for those who understand how to modify approach based on this post. Marty2X
Marty Koenig's comment,
March 9, 3:43 PM
LOL Marty2x. It is interesting to see the variations and sameness from the old web to the new mobile.
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Martin (Marty) Smith's insight:
Here is my favorite section of this post: The Smobile Web Social + mobile = "smobile." While there's no real insight in pointing out that both mobile and social are going to be big in 2013, I believe they're becoming co-dependent, and most businesses aren't ready for that. A smobile Web means your customers, coworkers and colleagues expect their digital experiences will be optimized for mobile/social sharing and as a result spend less time tethered to a PC or television.The technology for this is evolving rapidly. Social and mobile got a THING goin' on in 2013. Delete the scoop?
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Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities. It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees. Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media... Via Lauren Moss, Brian Yanish - MarketingHits.com 
Eliza Steely's comment,
December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
donhornsby's curator insight,
December 14, 2012 6:23 AM
(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences." Delete the scoop?
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Tapestry, the latest contender in the fashion-tech startup space, wants to connect a shopper's digital identity with the physical products in the store they're in by using barcode/NFC-scanning smartphone apps which shoppers use to build up a...
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More than 250 brand partners from Audi to ESPN have signed on for StumbleUpon's redesign, in part inspired by the service's 800% growth in mobile....
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Mobile marketing is the way forward for many businesses, and currently shows a strong upward trend in the US. As always, the UK will follow. Via Anise Smith Delete the scoop?
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Showmaging Art Forum I love Artforum Magazine. The magazine is a work of art itself. It is an over sized glossy the likes of which will be gone soon. We can'
Martin (Marty) Smith's insight:
Shomaging Artforum Magazine
* Put QR codes on your pages. * Create platforms where WE can contribute OUR takes on your takes. * Hold contests rewarding cool interpretations of your product in different media (web, video, mashups). * Gamify your consumption so your customer’s takes on your published material is rewarded and prized. * Think each page as the beginning of a DIGITAL conversation (ads tool. * Don’t accept ads that are boring just because the pay well.
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![2013 The Year of Responsive Design [Infographic] | Curation Revolution | Scoop.it](http://img.scoop.it/_amQFrkyVgwvjDhX4Ia9lTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities?
Martin (Marty) Smith's curator insight,
December 29, 2012 6:05 PM
I think 2013 will be the year of responsive design. I mean "responsive" in the broadest way possible. I think we will move from worrying about how the data looks to understanding the vast limitations of how we create and structure data.
Jeff Domansky's curator insight,
December 30, 2012 3:06 PM
Useful insight into Responsive Design and why it’s the going to be one of the biggest marketing trends in 2013. 
Dolly Bhasin 's curator insight,
December 30, 2012 10:43 PM
43% planning a trip! VIOLA! I am on right track! Delete the scoop?
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Peter Cardon: Social Business Goes to SchoolHuffington Post (blog)Increasingly, companies are using social media for other business goals: knowledge sharing, product development and innovation, talent management, and many forms of internal and...
Jeff Domansky's curator insight,
December 15, 2012 7:33 PM
Business and educators are getting the concept of "social business." They're just not all doing it yet. Delete the scoop?
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Click here to edit the content...
Martin (Marty) Smith's insight:
More And More People Connected To The Web For Longer Amounts of Time is a pretty great graphic and summary of our most Internet marketing future. This excellent article from trusted source Brian Solis implies the death of things such as: * The lecture web (all content is conversation now). * The textual web (visuals, visuals and visuals rule). * The one size fits all web (mobile, social and local now). * The work web (web worming into all hours now).
The web's working its way into everything from our refrigerator telling us it is time for service to our Social, Local and Mobile dreams and desires is the ubiquitous web, the infinite waterfall web, the web whose presence is taken for granted and ever-present.
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Of the many areas that's set to develop, mobile commerce is an area that continues to gain traction every day. ... Delete the scoop?
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***** Mobile tsunami is coming as Anise curates with yet another great find (or scoop). Delete the scoop?
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