Engineers are much better in business than most people would like to admit. Bottom line, we are better at problem solving and understanding the necessary formulas to producing long-term, continuous...
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Updated
May 19
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May 18, 2011
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Rescooped by Martin (Marty) Smith from Startup Revolution onto Curation Revolution |
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Martin (Marty) Smith's insight:
HBR makes a conclusive case for why SURPRISE creates the most effective marketing. Surprise is another way of saying exceeding expectations and I AGREE. Delete the scoop?
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From
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December 4, 2011 8:16 AM
**** This may be the most important strategy paper I've read in a year. Michel Porter strikes it right ...again. Marty
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A few weeks ago, I wrote about avoiding social media failures. I briefly mentioned our company's "Failure Wall" and was surprised by the number of comments and questions I received about it.
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