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Structure Your Presentations, Websites, Life Like a Story [HBR + Marty Note]

Structure Your Presentations, Websites, Life Like a Story [HBR + Marty Note] | Curation Revolution | Scoop.it

To win people over, create tension between the status quo and a better way.

Marty Note
Story, as I was reminded today discussing curing cancer with UNC's Cancer Center Head of Development and a great storyteller, is life. This article from the Harvard Business Review organizes what great presenters do with tension and release, tension and release.

Every story we love, watch and tell requires the same rhythm. Watch TV tonight and not the same pattern with tension into the commercial release immediate after. Read Story by McKee to learn how screenwriters create the same "story arc".

Here is how you use this idea in your website's design:

* Infinite Waterfall - tease links when conversion is exhausted.
* Consistent Images - write less, use more pictures and videos.
* Macro Themes - umbrella themes based on seasonality.

* Micro Themes - develop mini-stories within the macro.

* UGC - User Generated Content promotes and moves your story.

Does your website tell a great story? Share your URL and we wil share as a great storytelling URL.  


Via José Carlos
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Martin (Marty) Smith's comment, October 31, 2012 7:55 PM
This is great. Thanks. M
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Quick Web Writing Lesson - Curagami

Quick Web Writing Lesson - Curagami | Curation Revolution | Scoop.it

Web Copy
Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage. 

Here are the tips we share on Curagami:

  • Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
  • Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
  • Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
  • Cliches – Cliches are another “truth” you can turn in your favor
  • Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
  • Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym

 

Find more here
http://www.curagami.com/quick-web-copy-lesson/ 

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Help me choose my new Headphones Game Icons design! VOTE NOW!

Help me choose my new Headphones Game Icons design! VOTE NOW! | Curation Revolution | Scoop.it

Headphones Game Icons - VOTE NOW
We're selecting a designer to win our @99Designs contest. The Brief asked designers to create cool icons for our new Headphones Game. See the finalists and cast your vote to help decide who will win the Headphones Game Icon contest. 

Thanks, Marty 

Vote Here: 

https://99designs.com/contests/poll/mij1wv?urlcategory=icon-button-design 

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