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Email Marketing Is All About The First Hour So Timing Is Key [infographic]

Email Marketing Is All About The First Hour So Timing Is Key [infographic] | Curation Revolution | Scoop.it

What time do your readers normally browse through their inboxes? When are they most likely to open and click? Do they read messages that are more than 12 hours old? GetResponse set out to answer these questions in our latest research on open-and-click times and came up with some interesting conclusions.
 

This involved analyzing 21 million messages sent from U.S. email accounts during the first quarter of 2012 to determine the top result for the following metrics:
 

  • Open time
  • Click-through time
  • Recipients’ top engagement time


The really important finding was that all email messages, no matter what time they were scheduled for, get most opens within the first hour from delivery (up to 23%).
 

  1. This means that if a message is sent too early (or too late) to top engagement times, it will miss the chance of reaching its maximum results. It simply cannot wait in the inbox for too long.
  2. The research confirmed that the subscribers are most engaged with their inbox content during the working hours: Scanning emails is the first thing they do when they start work — 8-10 a.m. Then, their inbox activity goes down, with the lowest results around lunch, and goes up again shortly before leaving work — 3-4 p.m.
  3. An interesting thing is that the average click rate also increases around 8 p.m., which might mean that this is the time when recipients read through their messages with more attention.
     

As the research shows: to achieve best possible results, you should schedule delivery of your email taking into consideration the following:
 

  • Emails reach the best results within 1 hour after landing in the inbox.
  • If your recipients are occupied with other activities, they won’t be able to engage while it’s still fresh, and your message will be crowded out by more recent messages
  • To optimize the engagement rates for your message, you should schedule it to hit the inbox no later than 1 hour before the top open times, when its chances of getting noticed are the highest.
  • If your emailing's go to worldwide lists, make sure you use solutions that optimize delivery times in different time zones


Source. http://bit.ly/Tr6aq8
 


Marty Note
Great note from maxOz here about email marketing metrics and best practices. When I was a Director of Ecommerce email marketing consistently provided the best margins at over 30% net net. This is why your inbox is about to be beyond full from now until about 12.20 :).  


Via maxOz
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Blondie's New York - Curagami

Blondie's New York - Curagami | Curation Revolution | Scoop.it

Blondie's New York
Blondie's New York on the Smithsonian channel stinks but in a good way. If you can't smell, feel and remember NYC in the seventies while watching Blondie's band members stitch their 20-million selling Parallel Lines album together you weren't there. I was and I remember. 

I remember the crime, grime and sense of hopelessness that seemed to have a choke hold on NYC. But the ART was amazing. In a tiny rat-hole of a bar named CBGB the Talking Heads, Ramones and Blondie was born, nurtured, taught and honed. The Smithsonian's documentary tells several stories simultaneously. 

One story is the city's rotting corpse infecting the air and spirits with the thick fetid smell of death and dying. Yet despite or maybe because of the retching, queasy  feel great art was made. Art that defined the city, the bands and us. 

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How Compete with Amazon? New @Curagami Forum

How Compete with Amazon? New @Curagami Forum | Curation Revolution | Scoop.it

Compete With Amazon
Speaking at a FedEx conference last month how Small to Medium Sized Businesses can compete with Amazon was a hot topic. This Curgami post shares important tips on how to track Amazon pricing and ways SMBs can compete with Amazon and other social shopping sites such as Mass Drop and WaNeLo. 

Be sure to weigh in with your ideas on our new Curagami forum! 

Discover ways to compete with Amazon:
http://www.curagami.com/forums/topic/how-smbs-can-compete-with-amazon/ 

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