Metrics & ROI - Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on that ...
Great scoop by Khaled here exploding common myths of social media ROI. My favorite myth is that there is NO ROI for social media (lol). That is a myth that keeps coming up. This infographic says maybe we just don't know how to figure social media ROI.
Via Khaled El Ahmad