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How to Consistently Out-Curate Your Competitors [Revolution Most Popular]

How to Consistently Out-Curate Your Competitors [Revolution Most Popular] | Curation Revolution | Scoop.it

Marty Note
Reviewing Scoopit Analytics shows this scoop to be a Revolutionary Most Popular Scoop.it post.

Excerpted from this interesting article on Outspoken Media:

"The facts are:

***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.
***Curation can be a fun, rewarding and highly effective part of your online marketing mix.
***Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience.

 

The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.

 

An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.

 

So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.

 

If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.

 

Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.

1) Create Twitter lists of experts and thought leaders in your niche.

2) Save Twitter searches for relevant keywords.
3) Build customized MyAllTop pages to keep up on industry blogs.
4) Set up Google Alerts for targeted keywords.
5) Subscribe to blogs by RSS and view them in Google Reader.
6) Create topical lists on Facebook.
7) Perform keyword searches in Trackur.
8) Explore Regator’s curated blog directory.
9) Hunt down content by category on StumbleUpon.
10) Find applicable articles and experts with Topsy.
11) Join relevant LinkedIn groups.
12) Search Scribd’s documents database.
13) Dig into the bookmarked items on Delicious.
14) Keep an eye on curated niche sites that serve your audience, like Inbound.org.
15) Scour the Web with Snip.it and Scoop.it.
16) Drop your keywords into Bottlenose.
17) Scan the curated lists on List.ly.
18) Sign up for a personalized email digest from YourVersion.
19) Say hello to your little friend: Social Buzz.
20) Swing by Ice Rocket and ROCKZi once in awhile.
21) Ignore Google+ at your own risk. I dare you. #smooches.

 

Constantly Refine and Refocus Your Curation Strategy:

I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.

 

Be the Pickiest, Little Curator Allowed by Law:

If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.

Set high standards and strive to exceed them...."

 

 

Read full, long and interesting article here: 

http://outspokenmedia.com/online-marketing/how-to-consistently-out-curate-your-competitors/


Via Giuseppe Mauriello, Therese Torris, Martin (Marty) Smith
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Martin (Marty) Smith's comment, October 2, 2012 7:08 AM
Great note Giuseppe. I moved it to Curation Revolution this morning. Marty
Giuseppe Mauriello's comment, October 2, 2012 7:22 AM
@Marty...I have seen your rescoop few minutes ago. Thanks for appreciation my curated article.
massimo facchinetti's comment, October 5, 2012 7:48 PM
I am far from being namby-pamby
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Curation is the next web revolution.
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Stop Making Sense To Win Online via @Curagami

Stop Making Sense To Win Online via @Curagami | Curation Revolution | Scoop.it

Burn Down Your House
Talking Heads know an important internet marketing truth – sometimes you need to put on a big suit, jump around and burn down your web marketing house.


Watch David Byrne carefully. Everything happening is practiced but not stale, choreographed but spontaneous and crazy & planned. If there is a better example for where our near real time, content, community and commerce online world is going we don't know it.

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Successful Social Media Managers Need These 4 Traits

Successful Social Media Managers Need These 4 Traits | Curation Revolution | Scoop.it

Grace & Social Media Marketing (Scenttrail Notes)
The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over. Today you need "social skills" such as:

1. In-person and online social grace (agree! very important).

2. Editorial/journalism skills (Need to know how to tell a great story).

3. Understanding of channel diversity (Who has KLOUT in your space?).

4. General pop culture awareness (YES, if it is HOT you need to be ON IT riffing reasons why your content is related and relevant).

Great post on the "new" skills needed to make #smm work. Great share by @Cendrine Marrouat - SocialMediaSlant.comvia her Paper.li.

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Beware The Promisers

Beware The Promisers | Curation Revolution | Scoop.it

Marty Note
Great Share by Mark Traphagen (@MarkTraphagen) of a post by Sean Cowen (@praguebooks) that reminds us there is no silver bullet in digital marketing, life or diets. There is no magic pill to make us skinny, rich and have 10M followers.

At lest no such pill unless your name is Oprah and she worked hard to get to a point where she can do less and make more (so even Oprah didn't find a silver bullet).

Beware the promisers because they don't know. One hard thing you learn fast in this crazy business of Internet marketing is no one knows nothing. Or the minute you think you know something it changes anyway so once again no one knows nothing.

Those who promise imply they know. They know NOT because to promise it to lie and feeding our inherent desire for a silver bullet is criminal. I'm about to speak with 100+ ecommerce teams at the FedEx Ecom Summit in Atlanta and I will be careful to share experience and promise NOTHING.

Because anyone who promises you something is trying to sell you a lie and so should be avoided if not harassed.

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malek's curator insight, April 15, 5:40 PM

Like the argument, but for me politicians come first.

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Must Follow FOMs (Friends of Marty's) Added To Search For Blue Oceans

Must Follow FOMs (Friends of Marty's) Added To Search For Blue Oceans | Curation Revolution | Scoop.it

Must Follow FOMs
Must Follow Friends of Marty's added to +Curagami's FedEx Preso 1st page of Appendix (http://shar.es/1g8FT5 ) includes great curators and friends from Twitter, Scoop.it and G+. Thanks to all for being great FOMs (Friends of Martys).

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Discover Blue Oceans: FedEx Ecom Summit 4.16, Atlanta

Discover Blue Oceans: FedEx Ecom Summit 4.16, Atlanta | Curation Revolution | Scoop.it

Journey To Unique & Uncontested
We are presenting ideas to a group of about 100 SMBs in Atlanta on 4.16. The BIG IDEA is don't attempt to play a sequential, incremental improvement game. That dog doesn't hunt anymore.

Discover BLUE OCEANS where you can create Unique and Uncontested business models that rule, evolve and win hearts, minds and loyalty fast and over time.

How can you discover Blue Oceans in your business vertical? We suggest "Disruption for Dummies" where you combine 2 or all of these surfable trends:

* Appification.

* Gamification.
* Social Shopping Nowists.
* Friends of Friends Marketing.

* Community.

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The Collaboration Imperative - Video Notes After #DSCLT15 Today

Seeing Moon and Lola today at Charlotte's Digital Summit helped us realize we didn't discuss platform thinking, curating not creating content and how those ideas develop online community. 

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10 Ways to Get The Most Out of LinkedIn

10 Ways to Get The Most Out of LinkedIn | Curation Revolution | Scoop.it
Bill Gassett By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to...
Martin (Marty) Smith's insight:

My friend and ace realtor @Bill Gassett recommendations I take :). Marty

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Bill Gassett's comment, March 24, 10:02 AM
Thanks very much for sharing @Martin (Marty) Smith! I hope things are going well for you.
Bill Gassett's comment, April 2, 3:40 PM
Thanks for sharing @Frank J. Klein!
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Hey Man, You Got The Stuff? Shocking White Papers @Curagami

Hey Man, You Got The Stuff? Shocking White Papers @Curagami | Curation Revolution | Scoop.it

Question: What is a revolution without a white paper?

Answer: A book club.

Want easy access to our 2 shocking white papers? Click on the links below OR join us by visiting http://www.Curagami.com

Why Ecommerce Marketing Is Broken

The New SEO: How Conversations Became The New Links

Get the stuff, join the revolution.

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Changing Hero Marketing: Everything Is Everything via @HaikuDeck

Changing Hero Marketing: Everything Is Everything via @HaikuDeck | Curation Revolution | Scoop.it

Thanks to FedEx
Sharing our Hero Marketing Haiku Deck last week with a group of Small to Medium Sized Businesses taught us how to tune the message. We noted how the TACTICS of competing with Amazon sparked real interest.

There are two components to competing with Amazon:

* 4Cs.
* Everything Is Everything.

Four Cs
Content, Customers, Commerce and Community are the four pillars of creating successful online marketing. The Uber-Goal is creating sustainable online community, or a community growing faster than its costs.

You create online community by curating more than you create and moving from US to WE. Content is how you signal customers your site, brands and company GET IT and want to create community.

You know you've created community when following increases, heuristic measures such as time on site, pages viewed and bounce rates improve and your site is getting closer to the magical 50% returning 50% new visitor mix.

Everything Is Everything
We've been struggling to explain how interconnected everything is these days. SEO, content marketing, content curation, email marketing, social media marketing and mobile marketing are working hand in glove now at increasingly faster pace. This more, faster, better loop means today's commerce is tomorrow's content, today's community is tomorrow's customer and round and round like a furious merry go round.

You win hearts, minds and loyalty today by understanding how to work the 4cs into a sustainable online community, a community of advocates wiling  to sacrifice and support you, your brand and ideas.

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Why SEO ROCKS Content Curation via @Curagami & Scoopit

Why SEO ROCKS Content Curation  via @Curagami & Scoopit | Curation Revolution | Scoop.it

Why Content Curtation Rocks SEO
The slide deck from @Scoop.it about how content curation impacts SEO is an excellent SEO & content curation primer (embedded in the post), but let’s do a deeper dive to understand how content curation ROCKS SEO and every site's Uber-Goal of creating sustainable online community.

This Curagami post creates an interesting comparison between Oprah and Amazon. One knows how to create online community one doesn't. Both have great tips to share.

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Future of Reading is Digital, But Who Will Control - Amazon Controversy [video]

Future of Reading is Digital, But Who Will Control - Amazon Controversy [video] | Curation Revolution | Scoop.it

This panel discussion at the 2014 Miami Book Fair discusses Amazon's predatory practices, what a "book" will be in the future and who will have the rights to our intellectual property.

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Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith

Content Curation: 7 Reasons Why You Must - A Haiku Deck by Martin Smith | Curation Revolution | Scoop.it

Thanks to Haiku Deck for the Honorable Mention for 7 Reasons you Must Content in their list of the year's best decks: ow.ly/Gz09L

Discover 7 Reasons here:
http://shar.es/1H7hnP

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donhornsby's curator insight, December 30, 2014 8:47 AM

(From the article): HOW you say things matters. Go EASY and be FUN. If you are a control freak get someone else to write important pieces of your brand defining content such as: * About Page. * Ambassador Program Call To Action and Explanation page. * Terms (never let lawyers write this critical content). You might think the lawyers thing is strange, but if you let legal speak go on your site you are DEAD and much more DEAD than if you get sued. You are dead because no tribe will form. Without a tribe the web's natural and regular costs are unrecoverable. You MUST create online community or be eaten by the inevitable costs of creating and maintaining a website. You must curate to crate a tribe.

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Astell & Kern + Bluenote Demonstrate Music's Cool Digital Future via @Curagami

Astell & Kern + Bluenote Demonstrate Music's Cool Digital Future via @Curagami | Curation Revolution | Scoop.it
High resolution music player maker Astell & Kern and Bluenote created a a cool new music & technology mashup that may point to music's next big thing.
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People: 5 Ways People Fix Content Marketing - Curagami

People: 5 Ways People Fix Content Marketing - Curagami | Curation Revolution | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Post includes a Fareed Zakaria interview with hedge fund manager Ray Dolio because Ray shares 5 tips for how to become a great web marketer:

* Think more about how "the machine" works (Google in our case).

* Be in the middle of it and expect to get banged up.

* Have great humility and FEAR.

* It isn't KNOWING that matters it is what you do when you DON't KNOW.
* Find smart people who disagree with you and LISTEN.

I couldn't summarize how teams I've led have made over $30M in online sales learn to think and be. Ray may be speaking of how to manage a hedge fund, but he may as well be outlining how to be a great digital marketer.

This post explores an eternal truth - people not things sell.
http://www.curagami.com/magical-thinking/marketing/5-ways-people-fix-content-marketing/

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oconnorandkelly's curator insight, April 30, 6:37 AM

A really excellent read - great points are made in here.