Curation Revolution
52.0K views | +0 today
Scooped by Martin (Marty) Smith
onto Curation Revolution!

What Happens When YOU Don't Tell YOUR Story: Gap Pulls 'Manifest Destiny' T-Shirt

What Happens When YOU Don't Tell YOUR Story: Gap Pulls 'Manifest Destiny' T-Shirt | Curation Revolution |
Gap Pulls 'Manifest Destiny' T-Shirt From Shelves After Social Media OutcryABC News (blog)When the item first went on sale about a month ago as part of Gap's GQ collection, people quickly took to social media, expressing their outrage.

Marty Note
Wow, there is enough retail shame to go around here. Mostly there is a statement about how social media marketing must be considered in everything any company does, and STORY is everything. Here is a list of the retail shame the gap has to wear on this one:

* Duh, pick a better, less loaded phrase.

* Have a better backstory or pick a better phrase.

* Whatever merchandise is in your store needs a story. 

* Stories HATE a vacuum, so TELL YOUR STORY.

* Don't pull the shirt, send profits to Native American causes, or...

* Pull it but create a new shirt in cooperation with Native Americans.

Great example of the power of NO STORY. Here is the new law. Create a complete backstory or someone else will create a story for you. The story is the thing. Now the Gap should do something with Native American leaders to show they aren't completely clueless.

Hello, retailers who compete with the gap (and you know who you are) should be NewsJacking this mistake by working with Native American leaders to develop a great story of support, character and courage. We can't undo the mistakes of the past, but we can recognize and celebrate a culture that exerts more influence than it gets credit for (by half). 

No comment yet.
Curation Revolution
Curation is the next web revolution.
Your new post is loading...
Scooped by Martin (Marty) Smith!

Blondie's New York - Curagami

Blondie's New York - Curagami | Curation Revolution |

Blondie's New York
Blondie's New York on the Smithsonian channel stinks but in a good way. If you can't smell, feel and remember NYC in the seventies while watching Blondie's band members stitch their 20-million selling Parallel Lines album together you weren't there. I was and I remember. 

I remember the crime, grime and sense of hopelessness that seemed to have a choke hold on NYC. But the ART was amazing. In a tiny rat-hole of a bar named CBGB the Talking Heads, Ramones and Blondie was born, nurtured, taught and honed. The Smithsonian's documentary tells several stories simultaneously. 

One story is the city's rotting corpse infecting the air and spirits with the thick fetid smell of death and dying. Yet despite or maybe because of the retching, queasy  feel great art was made. Art that defined the city, the bands and us. 

No comment yet.
Scooped by Martin (Marty) Smith!

How Compete with Amazon? New @Curagami Forum

How Compete with Amazon? New @Curagami Forum | Curation Revolution |

Compete With Amazon
Speaking at a FedEx conference last month how Small to Medium Sized Businesses can compete with Amazon was a hot topic. This Curgami post shares important tips on how to track Amazon pricing and ways SMBs can compete with Amazon and other social shopping sites such as Mass Drop and WaNeLo. 

Be sure to weigh in with your ideas on our new Curagami forum! 

Discover ways to compete with Amazon: 

No comment yet.