Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
|
Scooped by Martin (Marty) Smith onto Curation Revolution |
Scoop.it!
![Social Media Greatness In 5 Easy Steps [infographic] | Curation Revolution | Scoop.it](http://img.scoop.it/43LnI_O5zHPNJCzSeSYDmzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Marty Note
I wish consistent greatness was as easy to follow as this or any blueprint. I like every idea expressed here, but there is a certain serendipity to greatness that is hard to capture. I do believe practicing like you want to play increases your chances of discovering the magic serendipity, which I realize makes it sound less like serendipity :), but there you have it :).M
Are you sure you want to delete this scoop?
 Your new post is loading...
Scoop.it!
This infographic shows what drives brand loyalty. A retro theme with some bright colors. Simple!
Martin (Marty) Smith's insight:
Join Brands Don't Buy Them 
Yu Ji's curator insight,
May 1, 10:42 AM
Get your customer know you and then, don't forget to get them fall in love with you as well!! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A meaningful social signal can deliver a whole lot more than just marketing exposure. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage. Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith 
Martin (Marty) Smith's curator insight,
April 9, 12:11 AM
The Relativity Of Everything
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
![Does Social Customer Relationship Management (CRM) Exist? Maybe [Infographic] | Curation Revolution | Scoop.it](/resources/img/white.gif)
Infographic on best online CRM and best social CRM apps with social media marketing by increasing branding & freelancing tools online for business ideas
Martin (Marty) Smith's insight:
Does social CRM really exist? Social CRM, the promise of a single database that serves the process of managing customers AND organizing social media marketing are natural cousins since the data management overhead is steep in both. 
REwebCentral's comment,
February 4, 7:18 PM
Happy to see that my personal fave, Nimble, made the list.
Mike Ellsworth's comment,
February 4, 8:05 PM
I just let my trial of Nimble run out. Really didn't have the time to evaluate it. What do you use it for? What features do you like?
REwebCentral's comment,
February 4, 9:55 PM
I like the simplicity of the interface and ease of following the social streams. Google apps is getting better at showing the social stream, but if you're in sales or heavily into networking, you need the CRM aspect that Google Apps doesn't offer. There are a few things I'd change about Nimble, but so far it's the best that I've seen. I also have a slight bias because I've been playing in the real estate sandbox for the last 10 years, and the founder of Nimble was also the founder or somehow related to Goldmine, which was an early CRM in heavy use in the RE industry. Besides really liking their product, I like Nimble's story and approach to the social CRM conundrum.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"SEO “experts” are working hard to understand the tricks and techniques of optimizing search results. But you don’t need lay awake at night worrying about it. The fact is that Google is doing everything they can to find and index good content. And all you need to do is give it to them." Could good content take over keyword advertising? Via Ally Greer, Alessandro Rea
Martin (Marty) Smith's insight:
SEO Muscle Memory * SEO "Tricks" weren't known by a large population. * That was the way Google structured the game.
What Navneet Panda, Google's brilliant engineer, did in modifying Google's algorithm changed everything. Google was in danger of being flooded by social signals and User Generated Content. Not so much now.
BTW, I turned down the tit for tat SEO job. Life is way too short for such nonsense. Teams I've managed have profitably made more than $30M online with Average Order Values (AOVs) of around $60 so LOTS of transactions. I share that stat because if you were to ask me the most important idea in creating so much value here is my answer: Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Click here to edit the content...
Martin (Marty) Smith's insight:
This infographic is a tad on the minimal, flat and binary to real life, but the points it makes about mine the network, react in real time, grow the network, create content, campaign on the content, respond in real time and then grow the network more is right on. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Infographics on being creative in life and inspiration with top 29 ways to be creative on success and startup exploring and researching ideas and concept... My favorite ways to stay creative are: * Reading (actual BOOKS not blog posts lol). * Creating thought experiments. * Doing math in my head (I suck at it so it forces all the reserves in). * Music especially LOUD rock or jazz (Miles especially). * Taking pictures to support a story. * Watching TV (Ovation, PBS and HBO best sources of inspiration). * Working out (back when I had the energy to do that LOL). * Playing with my crazy bengal cat Lucian. * Shopping but only in musuem or art stores. * Looking at great design (effect is delayed but there). * Changing a location (traveling). * Used to read magazines, blogs don't seem to do it. * Read something HARD I don't understand (all in again). * Interview someone smarter than me. * Curate something especially across nontraditional lines. * Create a contest or a game. * Manipulate SPEED of task (speed up or slow way down). * Think about creative times from the past (working with the artist Alton Pickens at Vassar is a favorite).
Other great ways to stay creative in this infographic. Via Chintan Jain, John van den Brink, Martin (Marty) Smith
Martin (Marty) Smith's comment,
November 22, 2012 12:51 AM
Thanks Khaled. We are eating Turkey and watching football tomorrow. Hope things are SAFE and quiet where you are too my friend. Keep that marvelous smart head down hear. Marty
Khaled El Ahmad's comment,
November 22, 2012 1:00 AM
Yummy Save some of that giblet gravy for me :-)
All is good here, thank you for asking bro all the best and Happy Thanks Giving Day Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The traffic to your offers online decides about the value and the volume of your business leads. Via Tocquigny, Carl Hays, Hannah du Plessis, Rose Marie DeSousa Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
|
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Great SEO Infographic and content is good for a lot of others things too. Never has telling a story been more important. Marty
Why is Content Good for SEO Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural”......
Are you sure you want to delete this scoop?
|
|
Rescooped by Martin (Marty) Smith from eLearning Innovations |
Scoop.it!
Are you sure you want to delete this scoop?
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Are you sure you want to delete this scoop?
|
|
Rescooped by Martin (Marty) Smith from EPIC Infographic |
Scoop.it!
Law firm Morrison & Foerster has created an enjoyable infographic concerning the history of social media.
Martin says: Cool.
Are you sure you want to delete this scoop?
|
|
Rescooped by Martin (Marty) Smith from The *Official AndreasCY* Daily Magazine |
Scoop.it!
An infographic about how Google killed the long-tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords.
Why Google Killed Search's Long Tail
Why would Google want to kill the long tail of search? The long tail represented a back door to organic listings. The little guys could string together a series of small wins to achieve enough organic traffic they wouldn't need to purchase as much PPC.
Consolidation via the tactic outlined in this infographic removes the backdoor. If you were running successful long tail search keywords the removal of the tactic means you have little choice but to buy PC to fill the void.
Google is accelerating a natural network trend. All content networks tend to create hubs, sites whose authority is more dominant than others. Becoming an authority is what every Internet marketer is playing for because with authority comes traffic and with traffic comes money and influence.
New ways to diversify your website's traffic resources:
* Begin to gather cell phone numbers.
* Create profiles on a wide range of social nets.
* Contribute content to a wide range of social nets.
* Ask your current followers to recommend you to friends.
* Gamify "friends and family" concept.
* Gamify 'friends of friends' concept.
The reason you want many channels contributing traffic is the more traffic you own (i.e. that joins YOUR list) the less dependent you are on the whims of Google.
Are you sure you want to delete this scoop?
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
We were more fascinated by our SEO game's rules than why we were playing then a giant snapped his fingers and Daniel Pink's new mind prediction was true.
Facebook vs. Google & The New SEO
Facebook becoming the #1 web destination is as much a VOTE for something (content and content curation) as against something (Google).
There will be a day when Google is as powerful in social networking as Facebook. People laugh at G+. I don't. I LOVE under valued tools because then I get to BUY LOW and SELL HIGH.
Wrote this piece as Facebook's traffic line crossed Google's. You can see that infogrpahic here:
Facebook vs. Google Infographic
http://allfacebook.com/google-vs-facebook_b19556
If it feels like that event is bigger than it seems I agree. Facebook becoming the web's top destination is a statement about how TRUE Daniel Pink's book A Whole New Mind is and will be. Couldn't resist sharing thoughts on such a momentous event.
http://www.atlanticbt.com/blog/content-kings-and-right-brainers-facebook-vs-google/
Rescooped by John van den Brink from Curation Revolutiononto AtDotCom Social media
Are you sure you want to delete this scoop?
|
Suggested by Chintan Jain |
Scoop.it!
Infographic on Facebook Vs LinkedIn marketing opportunity and approach with social media marketing on Google+ Plus Vs Facebook B2B & B2C Marketing
Determining the "best" social network for your marketing is highly dependent on what you are selling and looking for engagement for and about. If you are a B2B company selling high end engagement to the C level you may be better off concentrating on LinkedIn.
B2B companies shouldn’t abandon Facebook entirely since you never know what offer will resonate where, at least you won't know until you test. Create a campaign and then split your initial investment 70% on LinkedIn and 25% Facebook and 5% Twitter and see what you get back.
Remember to set up generous Key Performance Indicators (KPIs) in the beginning such as unique traffic, time on site and names into your list. You can worry about who makes it all the way down your buying funnel after you figure out what drives traffic in. You might find Facebook drives small amounts of traffic that convert better. Who knows.
If you are a B2C play you might reverse those numbers focusing mainly on Facebook and seeding other social nets lightly to see if they have any ability to drive converting traffic.
Bottom line is test everything and then doubles down on the social net that wins.
Are you sure you want to delete this scoop?
|
|
Rescooped by Martin (Marty) Smith from Marketing Revolution |
Scoop.it!
Tips for being more visual with your social media and how being more visual increases engagement.
Great infographic here chronicling the shift to more visual social media marketing. I would argue all marketing is shifting along these same lines. Who reads anymore?
I was a faithful WIRED Fast Company and Inc. reader. Not so much anymore. Then I was a faithful book reader. You name a marketing book and I wanted to read it. Not so much anymore.
Now I read blogs, write for and on several and live online. Find a way to deliver food through this thing and may never leave (lol). The visuals are crushing the Textuals and that is wreaking havoc all over.
Are you sure you want to delete this scoop?
|
|
Rescooped by Martin (Marty) Smith from Marketing Revolution |
Scoop.it!
We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about a decade old, experts expect the field to grow rapidly. Leading B2B research firm SiriusDecisions predicts the adoption of Marketing Automation technology will grow to 50% by 2015. How do companies benefit from the usage of Marketing Automation? Research shows that businesses who use Marketing Automation to nurture prospects experience a 451% increase in qualified leads.
Cool Infographic for inbound marketing and marketing auto.
Are you sure you want to delete this scoop?
|
|
Rescooped by Martin (Marty) Smith from Infographics Universe |
Scoop.it!
As a Canadian, I'm never sure how many people in the US even make it to work during the week leading up to Thanksgiving, but if anyone actually is out there reading right now, here's a fun set of infographics we just ...
Marty Note
Love this perspective creating infograpic. I survived 7 Black Fridays and Cyber Mondays as a Director of Ecommerce and I don't miss sweating out either day. I wish every Director of Ecommerce well over these next critical days and share the words that keep me going:
Keep Calm and Carry On!
Are you sure you want to delete this scoop?
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Marty Note
I wish consistent greatness was as easy to follow as this or any blueprint. I like every idea expressed here, but there is a certain serendipity to greatness that is hard to capture. I do believe practicing like you want to play increases your chances of discovering the magic serendipity, which I realize makes it sound less like serendipity :), but there you have it :).M
|
|
Rescooped by Martin (Marty) Smith from Social-Business-Marketing |
Scoop.it!
By Ian Lurie - http://bit.ly/zBUCMA
@portentint
Once again, I get to subject you all to my utter lack of artistic skills. I've been working on a simpler diagram of the internet marketing lifecycle - http://bit.ly/yP72qm - for about six months.
This one boils it all down to a less-pretty but hopefully more clear concept. http://bit.ly/xoU2Fh
Download PDF Version: http://bit.ly/zc5bZ8
Are you sure you want to delete this scoop?
|
|
Rescooped by Martin (Marty) Smith from Content Marketing: Engaging Your Customers |
Scoop.it!
Content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success
Have a look at the infographic:
Are you sure you want to delete this scoop?
|
|
Rescooped by Martin (Marty) Smith from Digital-By-Design |
Scoop.it!
For many years it was true that SEO = links, but due to the rise of rel=nofollow, fearmongering & social media, organic links have lost much of their relative importance in many verticals.
Are you sure you want to delete this scoop?
|
|
Rescooped by Martin (Marty) Smith from Social-Business-Marketing |
Scoop.it!
We all know the usual names of companies that are doing well in social media. I thought it might be interesting to take a look at some of the lesser-knowns and why they've had success, either on an ongoing basis or with some one-off efforts that stood out.
And since infographics are all the rage, what better way to look at them? Of course, for SEO purposes, I've listed them here as well.
Are you sure you want to delete this scoop?
|
|
Rescooped by Martin (Marty) Smith from The 21st Century |
Scoop.it!
As someone who has just bought an iPad, I can personally appreciate its potential to become the dominant force in the digital book wars.
Are you sure you want to delete this scoop?
