Curation Revolution

Jason Falls identifies the true qualifier of a brand building a community — It’s found in its behavior toward its customers, not anything having to do with the brand itself.

New York startup Rallyverse pushes automated content curation (RT @Adweek: How any brand can become a publisher: NY-based startup @Rallyverse pushes automated content curation.)...

Marty Note

We are all publishers now an especially TRUE statement for brands. This Ad Week article shows how easy it is for brands to become publishers.

"The social web is more than just a bunch of social networks."

Forbes has been crushing it lately about social media. Who'd a thunk the bastion of old-school capitalism would be one of the most reliable commentators on this new technology, especially since social media threatens how business is done today.

This article says, basically, make yourself relevant and Google will find you. Playing the SEO game without understanding what will really make your brand sustainable is a fool's game. A must read.

**** Love the idea of brands as tent poles creating their own centrifugal force. Marty ****


"Major brands are slowly discovering that e-commerce may not be the only revenue stream the digital world has to offer them."

Andy Nibley wrote this guest post on Wired.com; he's the CEO of Yieldex.

His take is that major retailers have such a big trafic they're now starting to make money not just by selling products but by selling ads to other retailers orbrands: "So here’s a fresh example of the internet’s law of unintended consequences: Corporations who never had an interest in publishing may find that there is money to be made by sharing their customers with other brands."

The rationale being  that ad margins can be higher than retail margins.

What I feel this all means is that, in our noisy Web, catching the consumer attention becomes the greatest asset of all.