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Social Media Greatness In 5 Easy Steps [infographic]

Social Media Greatness In 5 Easy Steps [infographic] | Curation Revolution | Scoop.it

Marty Note
I wish consistent greatness was as easy to follow as this or any blueprint. I like every idea expressed here, but there is a certain serendipity to greatness that is hard to capture. I do believe practicing like you want to play increases your chances of discovering the magic serendipity, which I realize makes it sound less like serendipity :), but there you have it :).M  

 

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Randy Hilarski's curator insight, July 26, 2013 11:59 AM

How to build great content!

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Curation is the next web revolution.
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Is Your Content Getting Outside of YOUR Musuem? Discovery Place Charlotte

Is Your Content Getting Outside of YOUR Musuem? Discovery Place Charlotte | Curation Revolution | Scoop.it
Discovery Place, Charlotte’s Science Museum, is a family-friendly attraction with fun educational events, shows, IMAX, 3D films and live animals.


Marty Note
In Charlotte for the Search Exchange Conference and saw an interesting idea at lunch. The Charlotte Discovery Museum puts exhibits out on the sidewalk.

What a concept. Everyday at lunch thousands stream by the museum. Instead of staying locked up in their box they bring cool exhibits out to the sidewalk.

The relevant question is what are you doing  to move your online content and community metaphorically out to the sidewalk? Here are my favorite ways to go to the people:

* Conferences and events.
* Meetups and classes.
* Find the _______ to win __________ (these modern treasure hunts have exploded on social / mobile web).
* Free Consulting Sundays (promise to bring these back soon).
* Free Lunch Fridays (have lunch on a Hangout & invite anyone interested in your topic. Be sure to schedule cool topics.
* Meet ___________ at _____________ If you can get Seth Godin to come hangout with you do so. If not think who you can hangout with & invite others.
* Startup Weekends & Hackathons.
* Online "telethons" (stolen from my friend Gregory Ng).

* Ride a bicycle across America (NOT recommended lol).
* Speak at conferences like Phil is at SearchEx and I am at FedEx Ecom Strategies Conference in Raleigh tomorrow.

What about you? How to you get your act out and on the road. What do you like to do to add a sense of touch and reality to your virtual identity?

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Overwhelmed? Enter #IMoverwhelmed Sweeps via @Curagami

Overwhelmed? Enter #IMoverwhelmed Sweeps via @Curagami | Curation Revolution | Scoop.it

OVERWHELMED
Overwhelmed Is the word we keep hearing from Small to Medium Sized business. They feel overwhelmed by Internet marketing's ever changing environment and accelerating demands. Yeah, we can help with that

Nothing so motivated as a sinner seeking redemption. We've been marketing online so long, more than 30years combined in team Curagami, we sometimes hear "overwhelmed" after we speak to customers.

As penance we are going to help one lucky company create a plan. See we know something about feeling overwhelmed. When I heard "cancer" and my name in the same sentence "overwhelmed" was the right word. I worked my way out by planning to ride a bicycle across America.

DON'T DO THAT (lol), but do enter our #IMoverwhelmed Sweeps and we guarantee you will begin to feel less overwhelmed NOW. Remember you are not alone and keep turning the crank :). Marty



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Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami

Is Social Media Marketing Dead? Yep & Here's Whats Next - via @Curagami | Curation Revolution | Scoop.it
Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.


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Brian Yanish - MarketingHits.com's curator insight, July 23, 8:05 AM

As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.


Why?

The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder. 


Connecting content to product engagement is the new marketing.

Karen Dietz's comment, July 23, 5:43 PM
I really enjoyed this article Marty and am going to reference it for another kind of story project I'm working on. Good stuff! Thanks for finding and sharing.
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Hero Marketing via @Curagami - Whose Your Hero?

Hero Marketing via @Curagami - Whose Your Hero? | Curation Revolution | Scoop.it

Hero Marketing embraces the eulogy life we see & want but few live. Eulogy values are faith, hope, love & forgiveness needed to create Hero Marketing.

Hope your marketing and life are heroic. Hope you will share your hero. Read great hero story shared by Curagami (http://www.curgami.com) co-founder Phil Buckley and share your Hero Story.


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6 Best Practices For Visual Content Marketing | Visually Blog

6 Best Practices For Visual Content Marketing | Visually Blog | Curation Revolution | Scoop.it
Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.


Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.


Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.


However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading

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malek's curator insight, July 18, 12:45 PM

With detailed images, you can get the attention of up to 67% of your targeted audiences.

And,,,,,,,,you can download a free guide

juandoming's curator insight, July 18, 12:54 PM

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massimo scalzo's curator insight, July 20, 5:07 AM

Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona !  Really Worth Reading !

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Startups, Crowdfunding & Curing Cancer Podcast w/ Time Codes & Links

Startups, Crowdfunding & Curing Cancer Podcast w/ Time Codes & Links | Curation Revolution | Scoop.it
GetSocialHealth.com Janet Kennedy interviews Curagami Founder & cancer survivor Marty Smith on startups, crowdfunding, social media & curing cancer.
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Added time codes and links to Get Social Health interview / podcast. 

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Top Storytelling Brands via Marketing Week UK

Top Storytelling Brands via Marketing Week UK | Curation Revolution | Scoop.it
Top storytelling brands

Great post whose URL I couldn't get to resolve on Scoop.it so sent the link above to Pinterest.

Here is the direct URL:
http://www.marketingweek.co.uk/trends/trending-topics/consumer-behaviour/the-top-storytelling-brands/4010993.article

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6 Reasons Content Curation Is Your Elephant - via @Curagami

6 Reasons Content Curation Is Your Elephant - via @Curagami | Curation Revolution | Scoop.it

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:


6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).

* Encourages Sharing.

* More Reach Faster.

* Content Curation Great & Subtle Value Add.

* Great way to test.

* Protects valuable modeled digital assets.

How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:

http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/  


Post mentions Scoopiteer @Brian Yanish - MarketingHits.com 

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Vertigo The New Normal: Does Your Marketing MOVE Us or Make Us MOVE?

Vertigo The New Normal: Does Your Marketing MOVE Us or Make Us MOVE? | Curation Revolution | Scoop.it

Does Your Marketing MOVE US or Make us MOVE?
Make no mistake we #Internetmarketers are in the #movement business now: https://plus.google.com/102639884404823294558/posts/iKbdHqPUaum

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malek's curator insight, July 2, 9:48 AM

A marketeer is standing on a ship deck  when the sea is high.

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Twitter Tips and 2 Questions - via @Curagami

Twitter Tips and 2 Questions - via @Curagami | Curation Revolution | Scoop.it
There are no "right' or "wrong" ways to use social media, but there are ways to grow your following faster and get more return from your social efforts.
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Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post]

Social Media Reach Is Dead, Long Live Content Curation & Community… [thoughts on Guillaume's post] | Curation Revolution | Scoop.it

Social Media Reach Is Dead, Long Live Content Curation & Cmmunity
@Guillaume Decugis  was nice enough to ask me to weigh in on his blog post. He knew it wouldn't be hard for me to write 1,000 words on something that I feel strongly about - what will tomorrow's marketing look like.

Little is certain OTHER than tomorrow's marketing will be very different than today's and unrecognizable from yesterdays. The post on G+ shares my reaction to Guillaume's post along with as much Nostradamas as I can muster at midnight after a long day.

The core is YES content curation is going to be an integral part of the friends of friends marketing creating community we see at our Triangle Startup Factory funded startup called Curagami (http://www.curagami.com ).

One BIG THING we've already learned is RESPECT, ADMIRATION and enough envy to fuel a train for what Marc, Guillaume, Ally and the Scoopiteers created. The post discusses how any cause moves from passion, through to business and finally into quackery.

That evolution is why all tactical online marketing is dead man walking. The key is winning and keeping hearts and minds. Certainly content curation is going to be HUGE in winning the LOVE any successful brand or online presence will require to be successful in tomorrow's marketing. Are there a few other things? You bet and I tried to share all of the hard won lessons about content, community and love team Curagami is learning.

My G+ Post
https://plus.google.com/102639884404823294558/posts/i1fzgtror51

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5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami

5 Web Writing TIps Create Trust, Loyalty & Conversations via @Curagami | Curation Revolution | Scoop.it

Use These 5 Web Writing Tips To Crate Trust & Loyalty

1. Use Bullet Points To Introduce Sub-Heads.

2. Short sentences.

3. Small paragraphs.

4. Be Specific.

5. Ask questions & leave room for User Generated Content.

Great copy creates community and your website is about to need COMMUNITY most of all (why we are creating Curagami).

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Suvi Salo's curator insight, June 10, 3:16 PM

"Web writing is more Hemingway than Faulkner."

malek's curator insight, June 10, 6:26 PM

Using anchor text links is life saving on the web. Isn't it?

M. Philip Oliver's curator insight, June 10, 8:05 PM

Excellent post Malek!

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How BIG Is Reward Based Crowdfunding? [Exclusive @Curagami Pledge, Fund, Fees Metrics]

How BIG Is Reward Based Crowdfunding? [Exclusive @Curagami Pledge, Fund, Fees Metrics] | Curation Revolution | Scoop.it

Crowdfunding Share Estimates [Curagami exclusive]
Wondering how big #crowdfunding is getting? We used published stats and predictive modeling to determine pledge, fund and revenue (fees) estimates for Kickstarter, IndieGoGo and GoFundMe.

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5 SEO Tips From Search Exchange Conference Charlotte via @steveplunkett

5 SEO Tips From Search Exchange Conference Charlotte  via  @steveplunkett | Curation Revolution | Scoop.it


Martin (Marty) Smith's insight:

SEO Tips From Search Exchange
5 Great Tips From am session on SEO this morning shared by @steveplunkett  :

* The SERP (Search Engine Response Page) is what you make it.
* Paid Search Has To Consider PLAs (Product Listing Ads).
* Natural Search & Paid Search Need To Work Together!

* Find "sweet spots" where competition isn't (we call these "blue oceans").
* TEST Into the right strategy for your brand.

Emphasis on #3 is ours. If SEO (organic search) and paid search aren't working together each is hurting the other. There is no neutral. PLAs or Paid Listing Ads (the old Froogle) brings a visual component and that's all good.

Testing to find "blue oceans" or "sweet spots" where your competition isn't is the real important idea here. We also like creating "Curagami Scores" since connecting seemingly disparate competitors or websites across their social, pagespread and other values helps SEE patterns you can't see without that view (will be discussing this idea as Keynote speaker for FedEx on 7.30.14).

Will post more about "Curagami Scores" soon on http://www.Curagami.com .

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Nowist Innovation In A New World - via @Curagami

Nowist Innovation In A New World - via @Curagami | Curation Revolution | Scoop.it

Joy Ito's TED Talk & his new principles of innovation: power of pull, compass not plans. learning over education explain Nowist Innovation In A New World.

We love Ito's Principles of Innovation:
* Power of Pull - draw as needed don't stock.
* Compass over Plans - plans are too costly to use.
* Learning over Eduction - learning is something you do, eduction is something the do to you.

We shared our list of elemental "compass readers" too:
* Strong.

* Wean.
* Electromagnetism.
* Gravity.

Some of those you want to empower, others you want to limit their damage. Want to innovate today? Better become a NOWIST.

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Is Your Content Living A Resume or Eulogy Life? - Curatti

Is Your Content Living A Resume or Eulogy Life? - Curatti | Curation Revolution | Scoop.it

Is Your Content Heroic
Content needs to be great or Eulogy worthy as explained by David Brooks. Eulogy content creates foundation for community & User Generated Content curation.

Heroic content creates a foundation for an important ASK. You need to ask THEM (visitors, members) to share their content. Since we know a fraction of your visitors, 1% or less typically, are willing to share your content must be heroic. Here are places your content should be Eulogy worthy:

* About Page.
* Creation story.
* Movement Summary
* Testimonial Page.
* Ambassadors Program.

Learn more about creating Eulogy worthy content on Curatti:
http://curatti.com/content-living-resume-eulogy-life/

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Therese Torris's curator insight, July 22, 9:57 AM

"Heroic Content Marketing"

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Hero Marketing Coming To Curagami: Whose Your Hero?

Hero Marketing Coming To Curagami: Whose Your Hero? | Curation Revolution | Scoop.it

Hero Marketing: The Only Marketing Left
Writing a post for LinkedIn about living a EULOGY LIFE instead of a RESUME LIFE (http://www.linkedin.com/today/post/article/20140717125545-13925622-are-you-living-a-resume-or-a-eulogy-life ) I realized the need to share more about the Hero Marketing idea that occurred as we rode bicycles across America.

Hero Marketing will be on Curagami ( http://www.curagami.com ) tomorrow (Saturday). In the meantime, WHOSE YOUR HERO?

Read Phil Buckley's moving story about his dad. Marty

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Social Media Publishing is dead - SMB Survival Guide: 3 Rays of Hope via @Curagami & @gdecugis

Social Media Publishing is dead - SMB Survival Guide: 3 Rays of Hope via @Curagami & @gdecugis | Curation Revolution | Scoop.it

Lions, Tigers, Bears & Content Shock & SMB Survival
Small to Medium Sized Businesses are overwhelmed. The clearest message we've received during our first six months creating our Startup Factory funded startup called Curagami is a clear protest. "Overwhelmed" is the most common adjective SMBs use to describe their situation.

Not hard to see why SMBs are feeling overwhelmed. Tactics that used to insure consistent yearly growth are sick. Tactics are drying up faster than ever.

SMB Marketing Tactics Costing More, Getting Less:

* Yellow Pages (near death).
* Print ads (near death).

* Val-u-pak coupons (near death).

* Coupons of any kind (losing relevance with smartphone users)..

* Groupons (blows brands up almost beyond repair).
* Email marketing (sick due to social / mobile web).
* Social Media Marketing (sick and getting sicker fast).
* Content Marketing.(content shock sick).

* Ecommerce (too many stores, same offerings).
* PPC (paying more to get less).
* Retargeting (cat out of bag, so sick efficacy declining).
* Video Marketing (steep learning curve, expensive).
* Viral Marketing (everyone has that cold now & hit or miss).
* Cause Marketing (not as unique as once was & live or die with partner).

* Celebrity Marketing (expensive and live or die with branded celeb).

* SEO (don't even get us started, all but gone, baby, gone).

3 Rays of Hope

1. Content Curation
Discussed by Scoop.it CEO @Guillaume Decugisin Social Media Publishing Is Dead As We Know It ( http://blog.scoop.it/2014/06/18/social-media-publishing-is-dead-as-we-know-it/ ).

2. Community
Banding and binding tribes of contributors, advocates and supporters to your cause.

3. Friends of Friends marketing.
Reaching new customers via WOM (Word-of-Mouth) supplied by fans, brand advocates and social marketing Sherpas willing to sacrifice and help your cause.

Curagami (http://wwww.curagami.com ) is focused on helping SMBs create sustainable community via the Friends-of-Friends marketing community generates.  

Am Scooping Guillaume's post to use in our Curagami board meeting tomorrow and we are working on 3 cool ideas:

* Curagami SMB Survival Guide - one page "action focused" recommendations on the tapestry of marketing tools and tactics needed to know where online "success" lives these days.

* Curagami $25,000 SMB Survival Contest - Help in seo, content marketing and community building to make this holiday online selling season great.

* Curagmai SMB Survival School - 1 day training to support SMBs at the American Tobacco Campus in Durham, NC.


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5 Great Movement Brands To Learn From - Curatti

5 Great Movement Brands To Learn From - Curatti | Curation Revolution | Scoop.it

5 Movement Brands
One important social media marketing implication is every brand needs love, advocacy & sharing. Movements not sales win hearts, minds & loyalty brands need.

* Chic-fil-a.
* Disney - Pixar.
* Red Bull.

* Red Cross.
* Coke.

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Hack Headphones Store Almost Here & 100% Profits To Cancer Research

Hack Headphones Store Almost Here & 100% Profits To Cancer Research | Curation Revolution | Scoop.it

If our schedule holds our Hack Your Headphones Shopify store will go live next Wednesday. We created the store for three reasons:

* Show our client Moon Audio what our startup (http://www.Curagami.com) can do to help content & conversion.

* Pay back the value great headphones created for me during 3 rounds of chemo.

* Discover new Curagami features and ideas.

Nothing like rolling up sleeves and creating new perspective and ideas. Why we recommend all startups start Shopify stores earlier today: http://sco.lt/5RWhCj


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Evolution of Web Design & Marketing Infographic via @Curagami

Evolution of Web Design & Marketing Infographic via @Curagami | Curation Revolution | Scoop.it
Pushing web design forward too fast blows up trust from internal stake holders and visitors. There is an organic path the journey to online community takes.
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Brian Yanish - MarketingHits.com's curator insight, July 3, 12:07 AM

Marty I agree. So many businesses still think "Build it and they will come".
The website gets built, they spend thousands promoting it and doing social media and yes the visitors come. One small problem no one discussed with the website development company or budgeted for follow up analytics and review of the design and content to see what changes can be made to improve the ux. So many visitor never comes back and that's where the problem is with most websites. Percentage of return visitors is key.

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Stop Solipsistic Marketing - 10 Tips via @Curagami & Curatti

Stop Solipsistic Marketing - 10 Tips via @Curagami & Curatti | Curation Revolution | Scoop.it
Is you digital marketing talking to itself about itself? Here are 10 Tips so your online marketing wins hearts, minds and loyalty. On Curagami & Curatti.
Martin (Marty) Smith's insight:

Tips On Curagami
http://www.curagami.com/featured/stop-solipsistic-marketing-10-tips/
1. Follow more followers.
2. Value & Curate User Generated Content ( #ugc ).
3. Find Your 1% Contributors & Give Them JOBS.
4. Follow & Brand Customers (like Red Bull Branding Lessons http://curatti.com/red-bulls-branding-lesson-media-companies-now/ )
5. Gamify UGC.

Tips 6 -10 are on Curatti
http://curatti.com/stop-solipsistic-marketing-ii-10-tips/

6. Build Community.
7. Curate 90%, Create 10%.
8. Create An Ask.
9. Use new #marketingchannels like #crowdfunding .
10. Use #newmarketing tools such as +Curagami, +Listly, +Haiku Deck, +Scoop.it  & +Paper.li.  

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Social Media Tipping Point Is Behind Us...Maybe @Lays Tweet For Swag

Social Media Tipping Point Is Behind Us...Maybe @Lays Tweet For Swag | Curation Revolution | Scoop.it
Social Media Tipping Point Is Behind Us: Lays Puts Tweet For Swag on  Bags of Chips & Needs Curagami Because ....
Yesterday I noticed a bright red banner… - Martin W. Smith - Google+
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We know Social Media is a CONVERSATION. One of my most popular @HaikuDecks is It's The Conversation Stupid (http://shar.es/MmhkM). At first I took Lays "Tweet For Swag" campaign as a sign we are beyond the social media tipping point.

Now, almost an hour after 4 @Lays tweets with no response I think maybe not so much. As I noted in this G+ post maybe the day BIG BRANDS wake up and listen more than they talk is the 7th sign and the end of the world is moments away. Let's hope NOT.

I noted our Triangle Startup Factory funded startup Curagami (http://www.curagami.com) could help and YES that's a tad self serving, but Big Brands think they are creating community today. Actually they wouldn't recognize a true online community if it walked up and introduced itself.

"We sell chips," woiuld surely be their retort. We KNOW THAT and would like to interact with you Mr. Frito or Mr. Lays...you truly and honestly IN or are you just trying to stuff more chips down our throat? BBQ if you are stuffing :). 

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Why Brand Scores Are Key To Content Marketing - Curagami

Why Brand Scores Are Key To Content Marketing - Curagami | Curation Revolution | Scoop.it
Not all brands are created equal. Some can help your online marketing more than others. Use our Curagami Brand Score to map your content marketing for ROI.
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Why Your Website Needs A MacGuffin - via @Curagami

Why Your Website Needs A MacGuffin - via @Curagami | Curation Revolution | Scoop.it

Websites Need MacGuffins
Website MacGuffins are different than film MacGuffins, an idea important to moving the plot along that may never be fully disclosed to viewers. Website Macguffins move customers along a journey to conversion.

Website MacGuffins Include:

  • Free Shipping.
  • Prevalent & Easy To Find Email List.
  • About Page.
  • Relevant Content.
  • Reviews.
  • Trust Marks (Visa, MasterCard for example) in cart.
  • Terms of Use.
  • Satisfaction Guarantee.
  • Social Share Buttons especially Twitter and Facebook.


What are your website's MacGuffins?

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